Case Study: Calbee × New Year Limited Edition | Liveprint's Creative Custom Packaging Revealed

Case Study: Calbee × New Year Limited Edition | Liveprint's Creative Custom Packaging Revealed

When Snacks Meet Creativity — Calbee x Liveprint

Calbee partnered with us to create a fun-filled Liveprint experience, turning New Year gift boxes into more than just delicious treats—they became unique, personalized surprises!

During this Calbee New Year limited edition event, we offered on-site customized packaging. Guests could have their own New Year gift boxes printed instantly, making the experience interactive, playful, and truly memorable.

Highlights ✨

Instant Creative Experience
Guests could write personalized messages or names on cards or gift boxes, and our on-site team would immediately print the designs. This “ready-to-go” interactive approach allowed everyone to leave with a one-of-a-kind New Year gift.

Immersive Event Setup
From Liveprint equipment and technical support to booth and backdrop design, we provided a full-service on-site experience. Every detail was carefully arranged to create a seamless, festive environment where guests could fully immerse themselves in the creative interaction.

Premium Gift Boxes × Brand Memories
With Calbee’s delicious snacks at the heart, the on-site customized gift boxes not only strengthened the connection between the brand and consumers but also enhanced brand recall: every time the gift box is opened, it evokes the fun, interactive experience from the event.

Our first collaboration introduced a brand-new way to engage: guests personally wrote their messages, which were printed instantly on-site. Each gift box became a unique little work of art, combining creativity and surprise.

                  

We firmly believe that thoughtfully crafted on-site experiences are what make each gift box truly heartwarming. We thank Calbee for their trust, making our first collaboration such a fun and engaging Liveprint experience. We look forward to bringing more brands creativity, interaction, and delightful surprises, creating even more memorable moments together!