Tips to Deliver a Successful Corporate Events Seminar
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Tips to Deliver a Successful Corporate Events Seminar

Seminars or webinars are something that companies need to hold or participate in to introduce their products and services to a wider range. With you at the seminar, the audience can learn about the services or products that are your main topic. Preparing a successful corporate events seminar is a major requirement so that everything we want to convey is delivered properly without any cracks or misses. Whether it's your first seminar or your tens, planning is always necessary. Before we go into some tips when you are leading a seminar, we also need to know what are the elements in the seminar, and what is the main purpose of the seminar. Let's get into it. What are the elements of corporate events seminar? Everyone agrees that seminars are an influential way of conveying your message to a group of audience. The combination of presentations and interactive hosts can grab the audience's attention and deliver the messages clearly. There are several essential elements that must be present in a seminar presentation, so that you can be interesting, convey something interactively, and the presentation will run smoothly. Content organization The foundation of leading a successful corporate events seminar is educating various people with different backgrounds and understanding levels. That's why using complex conventions and technical jargons is something that is most avoided, and you should focus on creating content that is reader friendly. For that, you have to do a topic selection by studying the type of audience that you will explain, summarize the information you want to convey in a logical manner until every point is visible, and do research for various details to be applied in the presentation by providing facts and numbers. Slide Designing For Presentation Speaking in front of a crowd without using a presentation will look stiff and not everyone wants to listen to such a model seminar. Plan a successful seminar by using slide designing like PowerPoint, because the combination of images, text and videos can attract the attention of the audience. Ensure the color and text is synchronized, don't have too many pictures or text, balance it with graphics or tables. The duration of each slide should not be too long, and not too fast, so that everyone has the same understanding as the normal delivery time. Presenter is the Key to Make a Difference Even if you have prepared a presentation without error, you need to have a way to handle technical hindrances when you forget your line. Keep calm and confident, keep an eye on these things : Do a lot of research, and rehearse it more than once before presentation, maintain eye contact with the audience, have a comfortable body language. Don't forget to lighten up the situation by giving a few funny quotes, or take queries from the audience over time until the disruption is corrected. What is the main purpose of corporate events seminar? The main purpose of seminars is to enable the audience to improve their understanding and knowledge of a topic led by staff by engaging with key issues. Business people can make seminars a promotional step or create an effective marketing plan. The seminar will be considered successful if the audience understands what the host is saying, asks about something that is not known, there is interaction and more desire to find out about the topic you are bringing. Seminars will extend your networking opportunities, because after you lead a successful seminar, you can become a point of attention and other meeting professionals who are interested in your topic. It's not easy to prepare for a seminar and be able to reach a point of success. Let's look at some tips to lead you to success in seminars. 5 Tips to Leading a Successful Corporate Events Seminar Discussing a topic alone is not enough to get the audience's attention. Here are 5 steps to reach it. Determine 5 W of your Seminar The first W (WHY) is clarifying the objective. Does your topic aim to educate the clients? Generate new clients? Or build a business relationship? You must prepare the answers to this question clearly because it has a big impact on your effective seminar. The second W (WHAT) is the topic. Choose an innovative, educational, and well-researched topic. Choose a topic that is light and not too complex to align the understanding level. The third W (WHO) is the target audience. After your topic is selected, ensure your topic is in accordance with the target audience. Identify your persona according to your audience. If the seminar is attended by CEOs, HR Directors, educators, small businesses, or others, you must adjust to the audience and use appropriate language. Comfortable speaking is a must to provide general information without any gaps between the presenter and the audience. The fourth W (WHEN) is the time slot. Identify the time period, don't exceed the allotted time. Allocate the time to convey your topic and objectives, ensure you have enough time for Q & A, and provide corporation gifts or souvenirs for brand awareness and appreciation to the audience. The fifth W (WHERE) is the location. Choosing a location that suits your target audience. Choose a location that can generate new clients centrally located to your client base, with a conducive atmosphere and suitable for seminars. Put a rough budget Even though you have prepared a profit goal in mind, prepare a rough budget for the expenses without sacrificing profit. Fill in the unknown budget for research needs, find the right location for the seminar, and buy souvenirs in large quantities as a sign of appreciation for the audience. Select a proper date Select two dates, the first is the optimal date to make sure attendees are more than you expected, and they have free time so you can deliver topics according to your wishes. The second date for backup if something happens. Research location, speakers, and vendors After you are sure to do a webinar or seminar, you need to research everything you have to say, starting from the ideal geographic location, how many people will come to the seminar, ask the venue whether it provides WiFi with a stable connection, choose speakers who can serve as backers up you when the presentation starts, review your contract and ask anything before signing. Start promotion Promote your webinars or corporate events seminars to establish your brand and build a broader audience. Use email and social media to promote your event. If it's necessary, make promo videos to attract the attention of more people. Don't forget to prepare corporate gifts, souvenirs, or anything that can attract people to attend your seminar or webinar.
The Best Work Friendly Cafes and Coffee Shops In Hong Kong
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The Best Work Friendly Cafes and Coffee Shops In Hong Kong

A creative, freelancer, college student, or remote worker can work and study wherever they want. You certainly know that just working at home will easily get bored and need a new atmosphere. Having a special space to work every day with a different atmosphere will help us to stay productive and keep getting inspired. Luckily we are in Hong Kong, because there are many work friendly cafes that are comfortable and spacious to work and study from. We have several top lists for work-friendly and study-friendly coffee shops in Hong Kong, which could be standard cafes or co-working spaces. These places have everything you need, from strong wifi, delicious food, comfortable places, and high quality coffee. Before discussing it all, let's learn why many people choose to work from a cafe instead of their home. Does working in a café increase productivity? Not everyone has the same focus key when working or studying. Even though at home there is a great possibility for calm and concentration, a working environment that never changes can cause boredom and does not bring up new ideas when we need them. Working away from the usual place is one way to boost our productivity while at the same time taking a break from the patterns we usually have. The human brain loves something new and exciting stuff. Our brain releases the 'feel good' hormone or dopanie which can be obtained when we eat our favorite foods and beverages, see a change of scene, or do something new in a new place. A coffee shop or cafe may not be much different from a normal work environment, but there are activities from other people, new sights in scenery, smells, and sounds that we feel can make us stay happy and always motivated. Some people can get productivity while working in work friendly cafes because the environment has been set specifically for people who want to relax and work. Choosing coffee shops or cafes for workplaces can increase productivity as long as the place is qualified and according to personal desires. Different people's productivity levels, as well as their needs. If the place they choose feels right, then productivity will certainly increase. Why do people work better in coffee shops? Coffee shops or work friendly cafes allow you to change the environment. When we are in a new environment, it will bring new stimulation and bring up many new ideas. The medium of ambient noise in an average coffee shop is 70 decibles. This figure will influence productivity, where the workplace has 50 decibles because it is too quiet, and a place that is too crowded has 85 decibles because it is too loud and difficult to concentrate. Changing place from time to time will satisfy our brain to seek for novelty. The dopamine can be filled when we always see new places, favorite foods and drinks, and see what other people are doing to inspire us to work more and be more creative. Coffee shops will provide a fresh environment, creative people are in one place, new sounds, and lower distractions than at home or in the office. Our brains can also create new mechanisms or new pathways to complete work or study tasks. The best work friendly coffee shops in Hong Kong Elephant Grounds (G/F Hollywood Centre, 233 Hollywood Road, Sheung Wan, +852 3580 0554, info@elephantgrounds.com) It's one of the Hong Kong favorite places for work with our long opening for workers who want to start work early or go late. Elephant Grounds has five locations, providing indoor and outdoor seating. A diverse menu and a wide selection of coffee will suit your meal times, from breakfast to dinner. You can choose to order coffee plus sweet and savory snacks in between. Don't worry about the wifi quality, because they have a reliable wifi connection even on workdays. Staring Over Espresso (G/F, 17 Old Bailey Street, Central, Hong Kong, +852 9242 5433, startingoverespresso.com) The founder of Starong Over Espresso, Jeffie Cheung is a coffee fanatic who has been in the coffee industry for over a decade. She established this coffee shop with positive vibes and provides an ambiance to get the work done. Staring Over Espresso is not only work friendly cafes, but also has an expansive drinks menu, as well as cold bowls and hot food. You can take the quiet mornings here to study or work. The Work Project (15/F Soundwill Plaza II, Midtown, 1-29 Tang Lung Street, Causeway Bay, Hong Kong, +852 3896 1000, midtown@theworkproject.com) It's a co-working space with day passes, full-time memberships, part-time work desks, as well as private office spaces for rent. Here you can see some items suitable for company souvenirs on display near the table. The table setting and work environment are perfect for a meeting room with a large space. The Work Project focuses on creating a comfortable co-working space with freshly brewed and ground coffee. A suitable place for workers who need a quiet and cozy place for seminars or meetings. Holly Brown (Hong Kong Island Location, G/F, 22 Stanley Street, Central, Hong Kong, +852 2869 9008, info@hollybrowncoffee.com) Holly Brown is one of the top work friendly cafes because of their outstanding coffee, gelato and sweet treats. In their website, they state the Holly Brown baristas are the World Barista Champions who have participated in many competitions. The cafe has soft drinks, teas, juices and milkshakes if you want to choose something other than coffee. Don't forget the comfort food like pizza and burgers available here. The cozy place to work with laptops and strong wifi is one of the mainstays at this work cafe. Pacific Coffee (Ap Lei Chai Location, Horizon Plaza, Tequila Kola, 1/F, Horizon Plaza, 2 Lee Wing Street, Ap Lei Chau, + 852 3417 3118) Pacific Coffee has many chains in Hong Kong across almost every district. Remote workers and freelancers like to work at this cafe because there are lots of power outlets and strong wifi. The big food menu is also a mainstay because there are many choices of food and drinks to choose from, so workers will never be bored to make it a regular workplace. If you are a coffee lover and want the right place to work in peace and relaxation, Pacific Coffee is the solution.
How to Optimize Coffee Shop Inventory Management
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How to Optimize Coffee Shop Inventory Management

Becoming the business owner of a cafe or restaurant requires you to complete all existing tasks from employee management to coffee shop inventory management. Many business owners are overwhelmed with too many things to take care of, even managing inventory. Lucky for you, this time, we will provide some tips for your coffee shop inventory, so you can save many hours of work and monitor what you have while overseeing coffee shop inventory to ensure it stays in business. Restaurant Inventory Management is Important in Coffee Shop The R.I.M. or Restaurant Inventory Management is a procedure that is often used to monitor the available supplies and ingredients for each shift in real-time. This system will make it easier for staff and cafes to find out how ready food, beverage, and supply are to make more economical orders. The inventory management system will make day-to-day operations easier and achieve long-term goals. Overseeing the coffee shop inventory list will help you to reduce food wastage, deter theft, prevent under-ordering, and advance your business. It will be an overwhelming part for new business owners because they don't know how to manage inventory properly. Some below are coffee shop inventory management that you need to know. Tips About Coffee Shop Inventory Management Utilizing a Point of Sale System Using a POS (point of sale) system including order planning reports, integrated accounting, automated inventory tracking, and data forecasting. But POS has a weakness because some things must be written manually, such as spillage, spoilage, incorrect or inefficient food preparation or drink process, customer complaint resolutions, and theft. If you want to maximize coffee shop inventory, you can take inventory by hand for better reports and data accuracy. Consistent Schedule Check the perishables and popular ingredients daily. For bulk items and non-perishables, you can count on it once a week. Once you can see the pattern, you can create a consistent schedule to understand how many ingredients and supplies are needed per day to adjust your neu, offerings, or orders as necessary. First In First Out Method Using items in an order will help you to minimize food spoilage issues. You can arrange them according to the area such as freezer, shelves, dry and cool storage and sorted by the FIFO method. Some dispensers and containers are specially designed for FIFO dispensing and make it easy for you to use this method. Assign More than One Staff to Track Inventory A few people are needed to check your inventory. The coffee shop inventory list must be checked by staff such as chefs and managers to check for inconsistencies. If these workers can consistently check inventory, they will begin to understand the patterns and nuances of managing coffee shop inventory. Don't forget to train your employees until they can guarantee accuracy in inventory management. Don't forget to give bonuses to staff who can consistently track inventory with appropriate accuracy. A proper inventory will impact your business even better. Conclusion Doing coffee shop inventory management doesn't have to wait for your coffee shop to grow rapidly, because you have to get used to inventory management from the start you open a cafe. If you can manage your inventory neatly, then you can re-evaluate things such as overhead costs or what is the right price for your menu. Now, you understand how to save a lot of time and reduce stress when it comes to inventory management. Next, you need to learn how essential coffee shop merchandise is as a step to increasing revenue. Visit Bestgift.com.hk for coffee shop merchandise that matches your coffee shop, and start to get the best move.
How to Clean Coffee Roaster Correctly
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How to Clean Coffee Roaster Correctly

A coffee roaster is one of the most important investments for a coffee shop to run. Coffee roasting machines work hard every day to produce coffee beans according to the wishes of the machine users. If coffee roasting machines are working hard every day, you must know how to clean a coffee roaster correctly. It's essential to clean the coffee roasting machine once every 200 hours. Why Do You Need to Clean Your Roasting Machine? There are several technical aspects of why you need to clean the coffee roaster machine. The frequency of using a coffee roaster will affect the performance of the machine. One example of which parts of a coffee roaster machine should be cleaned is the drum roasters. It's a drum that has a section called the cyclone with the function to trap all the coffee residue in it. The residue will travel in hot air out of the exhaust pipe, and the cyclone will prevent particles from coming out through the exhaust pipe. After intensive use, you must remove the cyclone and disassemble it. Clean it until there is no residue. Sometimes the membrane of the coffee fruit will remain after you process the bean. Although the membrane will come off during the roasting process, you need to clean the parts that are still attached to the residue and can hamper the engine's performance when used too often. The process of roasting coffee beans will deposit coffee oils, creosote, and solid waste products. If this waste continues to build up inside the machine, it will create friction and the airflow will be disrupted so that the engine is quickly exposed to overheating. How to Clean Coffee Roaster Correctly? It depends on how you use the roasting machine and how often you use it. For example, light roasts will not make your machine dirty quickly. But if you are doing a heavy roast, you will need to clean the machine using a scraper to remove any build-ups that are between the machines or near important parts of the roasting process. Scraping tools and vacuuming will help the cleaning process in the coffee roasting machine in the airflow section. You can feel the airflow will steadily decrease every day if you don't do the vacuuming process even though you've done daily cleaning. If a lot of residue sticks to the machine parts, it will hinder the machine's performance. Many beginner owners don't know this and overheat their coffee roaster machine. How to Deep Clean Coffee Roaster Correctly? The deep clean process requires dismantling some machine parts and getting inside your machine. Careful, because not everyone can do this because they are afraid of not being able to return to their original position so that the coffee roaster cannot work with its normal function. The safest way to do deep cleaning is to contact the manufacturers. They can give instructions on how to clean the coffee roaster effectively. The cooling tray, roasting drum, fans and exhaustion pipe, and combustion chamber are some parts that need to be cleaned of residue, coffee oil, or dust. Focus on cleaning the fans and exhaustion pipes because these parts if not properly maintained will cause roaster fires. Conclusion Knowing how to clean a coffee roaster will keep your investment running and produce coffee beans according to your business needs. In addition to knowing how to take care of a coffee roaster, you also have to think of other steps to increase cafe revenue by starting to sell coffee shop merchandise. Start by visiting Bestgift.com.hk, choose the right coffee shop merchandise, and start to earn more to elevate your business.
Tips About Managing a Coffee Shop You Need to Know
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Tips About Managing a Coffee Shop You Need to Know

Opening a coffee shop must have the proper management to show the quality from the menu to the service. Managing a coffee shop will guarantee you can stay competitive in the coffee shop world. Coffee shops must be able to provide a calm environment for customers who want to relax while having a hot coffee and a bagel. Slow tempo music and a barista who provides fast and friendly service will make your coffee shop better than others. Talking about managing a coffee shop, we want the best for business progress by thinking about factors for how to make customers keep coming back. Be sure you read about coffee shop operation management in this article for tips on taking your coffee shop to the next level. Good Management Practices In starting a coffee shop management should think about the staff and employees, and how they can remain satisfied working in your coffee shop. When staff and employees feel fulfilled, they can pay more attention to meeting customer needs which can boost your business reputation. You can use motivation for underperforming staff and employees without putting pressure on them. New coffee shop owners, still don't know where to start with managing a coffee shop, and what challenges they might face. Before the shop gets a consistent profit, you will experience a lot of pressure. For example, unreliability business costs, inventory and restocking costs, unreliable employees, and personnel problems. You can track any problems you have with personnel, and try to brainstorm or chat with staff to get the best solution. Your close communication with staff and employees will give you more trust to support your coffee shop for the better. Streamline Employee Management Coffee shop management will be easier if you can get qualified and reliable staff or employees. Employees are important in a business because they can make or break the business. Cafe employees carry the reputation and good name of the coffee shop because they are the ones who interact with customers every day. Every action from employees will have an impact on the business and get customers' perception about how the service is done and how satisfied the customer is with each service they receive. As an owner, you must have access to hire independently, adapt to your coffee shop needs and be in line with your business vision and mission. Ensure every employee is well-trained, motivated, and well-mannered. Invest in Employee Training The training program is one of the coffee shop operations management to ensure every employee has its ethics, culture, best practices, and skill set requirements. Each coffee shop will add employees or rotate its staff to each coffee shop branch. By placing employees in new places or having new positions, they must carry out training that can help them serve customers better and is in line with the business motto. The training should focus on improving employees knowledge and skills. Training staff on ethics can add insight on how to make decisions and ethical judgments while increasing their integrity. Conclusion Talking about the managing a coffee shop is one of the most important things in setting up a business. You can have a well-managed coffee shop if you have reliable and qualified workers. Pay attention to managing a coffee shop by paying attention to quality and how you pay attention to the employees who have struggled to advance your coffee shop. Behind a successful coffee shop, some owners understand how to create positive vibes in the workspace and bring together their employees to perform optimally and fulfill their needs. Now you have learned about good management practices. Next is to think about how to increase revenue by preparing cafe merchandise. Are you curious about what you can get from coffee shop merchandise? BestGift is your best solution.
The Importance of Choosing the Right Coffee Shop Music Playlist
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The Importance of Choosing the Right Coffee Shop Music Playlist

Maybe not many coffee shops don't care about the coffee shop music playlist being played and focus more on coffee shop services and delicious menus. But for some customers, music has a lot of influence so they can spend their time in the cafe relaxing enjoying coffee, and listening to songs. For example, the fast tempo on the coffee shop music playlist has a corresponding effect on customers to enjoy their dishes, while wishing they want to add other dishes and try other menus. Slow tempo coffee shop music will provide relaxation and tranquility for customers. This can be interpreted as the longer the customer stays, the more money is spent in your coffee shop. The point is, you have to start thinking that a music coffee shop is part of your business. It's not just about adding to your coffee shop, but it can be the potential to increase customers' purchasing power for your beverages. How to choose the right coffee shop music playlist? Let's read to find out. Why Does Coffee Shop Music Matter? Let's say you're at the store or somewhere, and you hear your favorite song there. Indirectly you want to be in that place at least until the song is finished while singing it. But that reason alone is not the main thing why you should have a coffee shop music. Some of these are the different benefits of having a music cafe. Customer Satisfaction Music has nothing to do with servings but has to do with the environment you present in the coffee shop. The pitch of the music that is playing can affect the mood of customers and be in harmony with the menu you serve. The volume also plays an important role in coffee shop music. Do not let you play music with maximum volume until the sound is deafening, because it can disturb customers to enjoy their moment. To provide customer satisfaction, you can play it safe by playing top playlists that are often listened to by customers in recent years, or music that has never been forgotten every time. Increase Customer Patience Customers have their patience to wait in the queue. Music will give customers another focus to be more patient in waiting for their orders. If they enjoy the song, the customer will not get angry even if something happens so that their order will take a long time. Creates Mood You can create the desired mood according to the brand of your coffee shop. For example, if you are displaying a retro environment, you can set up a music playlist with retro music. Don't play songs that contradict your theme, because it will set the brand mood for your cafe. Music Choices For Your Coffee Shop If you still don't have the right song choice, you can play it safe by going with the current trends. But you can't keep going this way because you have to contribute what you want to achieve. Remember, you not only have to play a song but at the same time boost your business. You have to adjust what mood you want to establish in the coffee shop. Look for songs that can provide a relaxed or chill atmosphere. Remember, your place is a coffee shop, not a nightclub where people can let their wild side loose. Your customer needs a quiet place to chat while enjoying drinks. There are several suitable genres such as Deep house, Lounge, Bossa nova, or Nu jazz. Mix up and research the song so you can have a lot of songs that can be poured into a playlist. That's all about music as an essential component in your coffee shop. You will feel how important coffee shop music is after seeing how customers react to the song you play and there is no bad impression for every customer waiting for the menu queue. Thinking of music as a way to increase revenue is a good thing, but don't forget to think about coffee shop merchandise that can boost your revenue. BestGift is the best place to start.
All the Equipment Needed For Coffee Shop - Cafe Equipment Checklist
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All the Equipment Needed For Coffee Shop - Cafe Equipment Checklist

  Planning is an essential thing before we open a new business. Any type of business must have a clear plan so that we have a clear track in running the business. If you have an idea to open a cafe or coffee shop, then the equipment needed for a coffee shop must be prepared. Knowing coffee beans, coffee machines, and how to operate them is what helps you to master the business you run. Many people are starting a coffee shop equipment needs, but do not know how to use it. If you still don't have a reference on what to prepare, we're here to help. We have compiled a coffee shop equipment list for your starters. So, before you buy a giant-sized machine and it costs a lot, take some time to read this information to match your equipment needs with your budget and business plan. Scale and Coffee Grinder A digital scale is needed to measure each coffee that will be served. Each cafe has its standards for serving its beverages. Your staff will find it easy to follow the existing recipe without having to calculate the right portion of coffee in each serving. A coffee grinder is a coffee bean process that can keep up the workload and fulfill production capacity. Try buying an automatic burr grinder. The bigger the cone, the faster the grinding process. Choose a sturdy grinder with features that can meet your needs. If you're still not happy with an automatic grinder, start with a manual grinder. Sometimes there are coffee shops that require coarser grinding for special occasions. French Press French presses are coffeemakers with an easy way to maintain consistent quality and speed up coffee brewing times. If your coffee shop has started a lot of visitors and is queuing for your signature menu, you need to economize as much as possible. Even though the french press is not a favorite of coffee enthusiasts, you can use it when it's critical, such as orders keep coming incessantly. Baristas who make coffee using a french press will speed up time and give customers a good impression. Sometimes some customers want to order coffee quickly because they are in a hurry with their activities. Espresso Machine Starting the need for coffee shop equipment can be from an espresso machine. The commercial espresso machine is one of the tools to make coffee with maximum proficiency. If you are looking for many references for espresso machines, you can search from small to large scale. For example, you can look for semi or fully-automatic espresso machines. If you feel that espresso orders are always available every hour, then you need to use an automatic espresso machine. Customers expect to get their espresso in less than 10 minutes. Normally, people queuing for espresso don't have to wait up to 10 minutes because within 2-5 minutes the espresso is ready to serve. Many names of espresso machines have been tested for quality, such as Breville, Gaggia Brera, or Bialetti Venus. Refrigerator All places to eat and drink need a refrigerator to store foodstuffs and drinks. You don't need to take a large refrigerator, but you can adjust it to your barista's needs. A glass door refrigerator with a medium size can meet their needs and make work easier because they can see firsthand what items they will take. Freezer The freezer is one of the things that must be in a cafe because it requires a special place to store ice cubes, ice cream, or to store coffee beans and roasted coffee beans. Freezers should be stored inside the cafe and out of sight of customers. Microwave Microwaves are the equipment needed for coffee shops because every coffee shop also has a food menu. Microwaves can be placed near the working area, as a lifesaver if some picky customers need their coffee warmed up. If you have cake or beverages in the display case, you can warm them in the microwave before serving them to customers. Griller An electric griller is needed to make baked goods or sandwiches before serving them quickly. Although the grill is not the main tool needed when you open a coffee shop, if you have sandwiches on the menu, this tool needs to be considered. Glass containers Every ingredient needs to keep them away from sunlight. Tea, coffee beans, dried tea leaves, and other ingredients can last several weeks in a glass container without worrying about the taste. Milk Pitchers If you already have an espresso machine, you can determine how many milk pitchers you need. For a safe step, you need to provide two pitchers with food-grade stainless steel. The perfect size is 20 oz milk pitchers. Sometimes some pitchers have features, such as thermometers and measurements. Water Kettle Pour-over coffee requires a water kettle. You can choose between an electric or a kettle with a thermometer. Although you can use a regular kettle, choosing a gooseneck kettle or other kettle shape will add aesthetics to your barista's working space. Tools and Accessories Barista equipment must be prepared down to the slightest thing. Etching pens, barista spoons or special tools to make latte art are inexpensive but they are a must-have in every coffee shop. A knock-out box, wooden or metal tampers, and a tamper mat are also necessary for a barista job. Don't forget to provide cleaning supplies in the working area, because the cleanliness of the working space will also attract customers' interest in enjoying their dishes. If the barista's workplace is always clean, then customers will be safe and calm knowing the menu they get is carefully crafted from a clean workplace. Conclusion Now you've got everything about starting a coffee shop equipment needs. Remember, every tool and accessory is related to each other. You can choose a tool according to your business needs, with features that can facilitate your barista's work to serve the best beverages. After you think about the appropriate equipment for a coffee shop, the next step is to think about coffee shop merchandise which can be a new opportunity to increase cafe revenue. Immediately visit BestGift to get merchandise with designs and prices that suit your business budget.
How To Do Coffee Shop Branding Strategy In 2022
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How To Do Coffee Shop Branding Strategy In 2022

A brand is the most essential thing in a business. Doing a coffee shop branding strategy is as important as the quality of the products you sell. By following our branding tips, you can elevate your business and go to the next level. Many coffee shop owners think only about taste, and the perfect brew technique, or are obsessed with ethically-sourced beans but don't pay attention to their branding process. Opening a coffee shop does not only focus on taste or shape but also has a branding strategy in it. Don't worry if you don't have a reference for the branding process because we will give you some tips about coffee shop branding. Brand and Quality Go In One Direction The brand is not only about taste but all aspects that you provide for customers. In modern advertising, a brand is a combination of the product's name, attributes, price, packaging, history, and reputation. The brand is the perception of the customer for your product. Taste does determine whether customers will continue to choose to stay with your brand or not, but it is one of the steps chosen by customers because not all customers care about taste. The quality of your product should go hand in hand with the brand. Staff service, packaging quality, and taste will become one package to show who you are in the coffee world. Accept criticism and suggestions from customers to better your product. Repeat the process until you get positive reviews on Google reviews about your coffee shop to further reinforce your brand. If you see someone somewhere holding a white cup with a green logo, you are immediately drawn to Starbucks. It is one of the brand recognition that you need to pursue. You can promote your brand with unique packaging, good merchandise, colorful sleeves, and anything else to show your coffee shop is worthy to compete with others. Having a Concept That Aligns With Your Business Mission Every entrepreneur has steps and concepts to advance their business. Make coffee shop branding the root of your business strategy to better understand what you will display, who you are in the coffee shop world, and what goals you will achieve. Your business mission and current brand stay aligned. For example, if you want to prioritize luxury looks, you can design from the cup, and beverages display, to the coffee shop environment, looks amazing. You can use plain brown paper cups to give customers a premium feel. When you serve coffee for dine-in, you can put the coffee on a round wooden plate that matches the color of the table. Stay with your identity to give your own "brand" to every customer. Don't forget to ask for suggestions or feedback because you can't brand yourself and think your idea is the best. Feedback from customers will be valuable for the progress of your business and how you can survive in the coffee shop competition. The Logo is the Face of Your Brand Brand recognition starts from customer perception. Having a good logo can be a selling point and instantly recognizable. Don't underestimate a logo because customers can get to know your brand only through the logo. A unique logo can be obtained from the right designer. Do not let you change the logo choice because you underestimated the initial logo creation. Rebranding costs a lot, and you have to do branding from scratch. Invest yourself in a business logo. If you've got a good logo, stick with it because a logo can be worth a thousand words. Become a Dynamic Coffee Shop Think of ways to attract customers back to your coffee shop by adapting to new things. Never be satisfied with your current cafe arrangement. Coffee shop branding can be done through the layout. For example, some fast food companies have a habit of adapting their staff's clothes to the current holiday event. There is a new menu or "custom" that adapts to the current event. It can be a good branding strategy because customers will get to know us with a coffee shop that can adapt to events and not just show monotonous things. You can offer special menus available during specific events such as thanksgiving, valentine's, Christmas, or other important menus. That way you can do coffee shop branding with interesting features. Online Presence Now business people want to do brand awareness through social media. Share your coffee shop with the world and reach people wider than before by showing photos or videos of your cafe activities to attract potential customers. You can create an 'Instagrammable' layout so that customers are attracted to your place and get a good spot for photos. In addition to delicious dishes, customers will enjoy it if they can share their photos at your place. Gradually your coffee shop is known to be a great place for photos and the food that never disappoints. Those two things are a great combo to get branding opportunities on social media. Start branding through Instagram by sharing photos of your mainstay menu and encourage your customers to use the hashtag of your business name every time they want to share their moment. You can do coffee shop branding combined with a discount strategy. For example, customers who want to share their moment at the cafe and put a caption and hashtag for your brand will get a special discount or free drinks. Be Active in Your Community If there is an opportunity to introduce your brand, then try looking for festivals or following community levels as an easy way to get hundreds of people who don't know about your brand. If there are loyal customers who participate in the same event, it can become a bond between you and your customers and treat you as not an ordinary coffee shop. You don't have to spend a lot of money. Just bring small bars with your signature drink at an event. Share your activities on social media so that your customers will know when you attend an event, whenever they are near the event or attend the event. With these few tips, you can already run a coffee shop branding strategy without spending a lot of money on marketing costs. Brand recognition is vital for any coffee shop. Besides, you can offer coffee shop merchandise that you get from BestGift.com.hk to spread your brand even further.
Finding the Best Commercial Coffee Roaster For Your Cafe
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Finding the Best Commercial Coffee Roaster For Your Cafe

A coffee roaster machine is one of the essential equipment in a coffee shop that roasts the coffee beans. The roasting process using a coffee roaster will bring out a distinctive aroma and can attract the interest of many potential customers. It's a huge investment for you by choosing the best commercial coffee roaster as one of the must-have inventory in a cafe. How to choose a coffee roaster cafe? Determining the best is not easy because it requires consideration of several things. Coffee roasters are available in the market with many designs, forms, sizes, and functionalities. You must know the purpose of why you need a roaster in your cafe. Below is a list of things to consider regarding which coffee roaster machine is suitable to buy. Cost All businesses must think about the costs to determine upfront investment with the right steps. Is a coffee roaster machine needed when you first open a coffee shop, or can you use other options until there is sufficient cost. The cost of a coffee roaster will be determined by how many coffee beans per batch per run. A private cafe will be different from a large coffee shop with many customers. The need to process coffee beans will be aligned with how big the roaster machine is needed. There is an additional cost for installation, licenses, and maintenance for each roaster that will be selected. The cost per batch must be measured by how effective the roasting process is while saving a lot of time in producing coffee beverages. The most important thing to choose a coffee roaster café is cost-effectiveness. Functions and Features Roasters have many variations in size, function, and shape. The many coffee beans require you to study each of their characteristics because each bean has a different aromatic flavor of dense, intense coffee and oil. The right roaster can determine the blend you want, whether you want a classic blend or something else. Roasters have gas and electronic types. Place the roaster in a drum bed or fluid bed, stainless steel or cast iron, direct flame or infrared, automatic or manual. Raw coffee beans require a roasting process because they are solid, stale, and hard. Nothing can be done with green beans and go through a roasting process. If you have been buying coffee beans from retail, you have to measure the exact cost between doubling your cost to buy a commercial coffee roaster, or still getting coffee from retail. Size Small cafes require coffee roasters between 3-10 kg and cost between $15,000-$25,000. Try to find a smaller capacity and prioritize roasting rather than focusing on other things. Investing in a coffee roaster machine must adjust to the size because you understand how many coffee beans you need every day. For example, a store or restaurant will use 24 kg of beans processing 30 pounds per hour. Coffee roasters can roast at 70-80% capacity per hour. Consistency Each coffee shop has its characteristics with the coffee beans they use and what roaster they choose. Maintaining the flavors will be determined by how much you can process coffee beans for stock in your cafe. That's why your cafe needs a coffee roaster machine to process every coffee bean you choose.  Have You Determined What Coffee Roaster You Will Choose? That's a summary of what you should consider before choosing commercial coffee roasters. Determine the size, function, and price that fits your current business. There is no need to rush to buy a roaster, but try to choose the right machine that suits your business needs. After making a front investment in the form of a coffee machine, you can think about selling coffee shop merchandise like the one at BestGift. Elevate your business even faster.