🎨 Pick, Print & Personalize — Live Custom Experience
Guests were invited to choose from a selection of exclusive HOKA graphics, running slogans, personalized text, or initials, freely mixing and matching layouts to create their own design.
With the support of on-site staff and instant heat-press printing, each piece was completed within minutes — turning ideas into wearable creations in real time.
From inspiration to finished product, the process takes just moments, delivering the true joy of “design it, wear it” and making customization effortless yet meaningful.
⚡ An Immersive Space Powered by Movement
The venue was transformed into a dynamic creative workstation — thoughtfully organized with printing equipment, graphic display walls, and apparel showcases.
Blending HOKA’s signature clean, performance-driven aesthetic with a modern lifestyle vibe, the space felt both professional and on-trend.
After completing their runs or challenges, participants could immediately step into the customization experience, turning their sweat and sense of achievement into a one-of-a-kind commemorative T-shirt — creating a seamless and story-driven journey.
👕 Performance Meets Everyday Style
More than just event merchandise, the T-shirt becomes an everyday essential.
Crafted with breathable performance fabric and paired with personalized graphics, it naturally bridges sport and lifestyle — perfect for training, outings, or daily wear, while expressing each individual’s unique style.
Every time it’s worn, it brings back memories of that energizing, triumphant moment.
✨ Bringing the Brand Spirit to Life
This Live Print experience goes beyond simple on-site printing — it’s a tangible extension of the HOKA brand philosophy:
the pursuit of speed, attention to detail, and encouragement of self-expression.
Through the hands-on creative process, HOKA becomes more than just a performance gear provider — it becomes a companion that helps runners build memories and connections.
What guests take home is not just a T-shirt, but a personal story of movement and achievement.
