The Job market is getting more competitive every year, finding top talents will be more challenging if we do not have a good employer brand. Many people still do not know that employer branding has a crucial role in employee retention, and attracting top talent more easily. Right now, BestGiftHK will provide strategic ways to improve your employer brand, ensure that employers have added value and become the top choice when at job fairs or other company events that can attract many potential employees.
What is employer brand image?
An employer brand image is a strategic process of a company to promote, define, and shape the organization's reputation to attract potential talents as a desirable place to work. Employer brand focuses on how employers differentiate themselves from competitors, building a good image until the outside world sees your company as a good employer to treat its employees.
Building an employer brand image begins with how to build relationships with potential and current employees. The better your image is internally and externally in the organization, the easier it is for you to gain a good reputation from word of mouth, even to potential employees in the broader market.
Why is employer branding important in attracting talent?
Employer brand image is crucial for attracting talent because it helps companies to stand out in today's market and attract top candidates who fit the organization's mission and values. If potential employees already understand your company value, they have prepared well in advance about how to get your attention and what they should prepare when applying.
A well-crafted employer brand can improve employee retention and contribute to lower hiring costs. Potential employees who learn your company's culture and values will easily align with your vision, leading to an engaged and motivated workforce. Employer branding is the key to retaining current employees, attracting more candidates, and fostering a sense of belonging among employees.
Ways to boost company image with employer branding
Now you know how important employer brand image is. To get these points, we have summarized several employer branding strategies to enhance company image and become an option for job seekers. Let’s take a look at our best strategies :
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Increasing awareness
Increasing visibility is important for brand image, because you have to actively promote your unique company values and culture across multiple channels. You can start by creating a company website, always updating on social media platforms, preparing corporate gifts and company swag to introduce your brand to a broader market. The visibility can be obtained quickly when you focus on giving useful or meaningful items to potential employees and loyal employees, ensuring that they know the company's value from the items you give.
BestGiftHK is the best place to create company swag, promotional items, giveaway items, corporate gifts, or customization items with a wide range of products plus you can add your company logo in the middle. High-quality products, various printing methods, worldwide shipping, and even suggestions for a great design for your gift. If you want to start showing everyone on your lists how great your company values are, we are the best place for you.
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Invest in professional development
Employees want their careers to continue to rise, plus the opportunity to continue learning in their field. By investing in their professional development, you show how much you care about employee's growth. There are many ways to provide professional developments, such as mentorship opportunities, training programs, seminars, book subscriptions, and clear paths for advancement. Your company will be known by many people, starting from employee's relatives, competitors, to your employees who have achievements or are known by the wider public after you improve their skills.
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Gather feedback
Being an employer with a good brand image must continue to learn from competitors or receive feedback from candidates and new hires. Ask them how your brand influenced their decision when they applied or accepted your job offer. These valuable data can provide insights into what strategies work for you to continue using, and what strategies need to be adjusted in the future.
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Brand consistency
Ensure you continue to show your message about employer brand image, by defining company's culture and values across all platforms and interactions. The consistency will help you build reliability and trust with potential employees. You should have the same core message in your social media posts, job advertisements, or when you present at company events or at job fair booths. This will show how consistent you are with your brand message, and potential candidates will understand what your company stands for and whether it aligns with their needs.
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Showcase real stories
Authenticity works better than overclaiming. Use real stories from your employees by including them in seminars, job fairs, or when introducing your brand to a broader market. You can do this by showing testimonials, work life videos, social media posts, or letting employees take part in introducing company values to potential candidates as a visualization of what it’s like when they become part of the team.
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Good communication method
Communication is key to attracting potential candidates or retaining employees. You need to learn about open communication, being transparent, and recognizing employee achievements. When employees feel valued and heard, they will enjoy the work environment, have a sense of belonging to the team, and indirectly become brand ambassadors to share their positive experiences with potential candidates. Plus, the way you communicate with potential employees will gain their interest if you have a lot of positive values.
Improving employer brand image needs steady progress, takes time and effort. Putting the 6 strategies above into action can help your company attract top talents and stand out in today's competitive job market. You don't need to struggle to show company values if your brand image is already strong in the broader market. A strong employer brand will attract candidates more easily and retain them. But remember, keep learning to adapt to the competitive market and gaining feedback from new hires or your employees to add more positive company cultures.
