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The Job market is getting more competitive every year, finding top talents will be more challenging if we do not have a good employer brand. Many people still do not know that employer branding has a crucial role in employee retention, and attracting top talent more easily. Right now, BestGiftHK will provide strategic ways to improve your employer brand, ensure that employers have added value and become the top choice when at job fairs or other company events that can attract many potential employees. What is employer brand image? An employer brand image is a strategic process of a company to promote, define, and shape the organization's reputation to attract potential talents as a desirable place to work. Employer brand focuses on how employers differentiate themselves from competitors, building a good image until the outside world sees your company as a good employer to treat its employees. Building an employer brand image begins with how to build relationships with potential and current employees. The better your image is internally and externally in the organization, the easier it is for you to gain a good reputation from word of mouth, even to potential employees in the broader market. Why is employer branding important in attracting talent? Employer brand image is crucial for attracting talent because it helps companies to stand out in today's market and attract top candidates who fit the organization's mission and values. If potential employees already understand your company value, they have prepared well in advance about how to get your attention and what they should prepare when applying. 5 Ways to Attract Top Candidates at Job Fairs A well-crafted employer brand can improve employee retention and contribute to lower hiring costs. Potential employees who learn your company's culture and values ​​will easily align with your vision, leading to an engaged and motivated workforce. Employer branding is the key to retaining current employees, attracting more candidates, and fostering a sense of belonging among employees. Ways to boost company image with employer branding Now you know how important employer brand image is. To get these points, we have summarized several employer branding strategies to enhance company image and become an option for job seekers. Let’s take a look at our best strategies : Increasing awareness Increasing visibility is important for brand image, because you have to actively promote your unique company values ​​and culture across multiple channels. You can start by creating a company website, always updating on social media platforms, preparing corporate gifts and company swag to introduce your brand to a broader market. The visibility can be obtained quickly when you focus on giving useful or meaningful items to potential employees and loyal employees, ensuring that they know the company's value from the items you give. BestGiftHK is the best place to create company swag, promotional items, giveaway items, corporate gifts, or customization items with a wide range of products plus you can add your company logo in the middle. High-quality products, various printing methods, worldwide shipping, and even suggestions for a great design for your gift. If you want to start showing everyone on your lists how great your company values ​​are, we are the best place for you. Invest in professional development Employees want their careers to continue to rise, plus the opportunity to continue learning in their field. By investing in their professional development, you show how much you care about employee's growth. There are many ways to provide professional developments, such as mentorship opportunities, training programs, seminars, book subscriptions, and clear paths for advancement. Your company will be known by many people, starting from employee's relatives, competitors, to your employees who have achievements or are known by the wider public after you improve their skills. Gather feedback Being an employer with a good brand image must continue to learn from competitors or receive feedback from candidates and new hires. Ask them how your brand influenced their decision when they applied or accepted your job offer. These valuable data can provide insights into what strategies work for you to continue using, and what strategies need to be adjusted in the future. Brand consistency Ensure you continue to show your message about employer brand image, by defining company's culture and values ​​across all platforms and interactions. The consistency will help you build reliability and trust with potential employees. You should have the same core message in your social media posts, job advertisements, or when you present at company events or at job fair booths. This will show how consistent you are with your brand message, and potential candidates will understand what your company stands for and whether it aligns with their needs. Showcase real stories Authenticity works better than overclaiming. Use real stories from your employees by including them in seminars, job fairs, or when introducing your brand to a broader market. You can do this by showing testimonials, work life videos, social media posts, or letting employees take part in introducing company values ​​to potential candidates as a visualization of what it’s like when they become part of the team. Good communication method Communication is key to attracting potential candidates or retaining employees. You need to learn about open communication, being transparent, and recognizing employee achievements. When employees feel valued and heard, they will enjoy the work environment, have a sense of belonging to the team, and indirectly become brand ambassadors to share their positive experiences with potential candidates. Plus, the way you communicate with potential employees will gain their interest if you have a lot of positive values. Improving employer brand image needs steady progress, takes time and effort. Putting the 6 strategies above into action can help your company attract top talents and stand out in today's competitive job market. You don't need to struggle to show company values ​​if your brand image is already strong in the broader market. A strong employer brand will attract candidates more easily and retain them. But remember, keep learning to adapt to the competitive market and gaining feedback from new hires or your employees to add more positive company cultures.

The company is growing rapidly, the demand for your products or services is increasing every year. It's time for you to expand your team and make sure you get the best talent to fit the company needs. But finding the best talent will be difficult if you open job vacancies in the usual way. How to quickly get a top talent in a short time? By attending job fairs. Especially if you are an employer in a small or medium enterprise, this event will greatly help you in attracting top talents and many other benefits. BestGiftHK has prepared this information for you, and stay tuned if you want to know why job fairs are worth it. How job fairs work? Before understanding how a job fair or career fair works, we need to know the definition first. A job fair is an event organized by organizations that specialize in holding similar events like this, and is held at exhibiting centers, universities, or schools, depending on the fair nature. Each stand is booked in advance, and as an employer you must find out information about getting the slot while adjusting to the needs of the candidates you want. The main objective is simple, meet other professionals in the same industry and learn about career opportunities, how they attract talents, and make a connection for further collaboration. Each company will be provided with a booth or table, and this is your chance to get information about them or speak with one of the people at the booth and ask about their company. As for choosing candidates, you can see how many people are enthusiastic about your company, and you need to use this as an evaluation for what can be fixed if you want to attend another job fair on another occasion. Once you have some candidates and you have explained the qualifications and company information, you can select them directly or give time for the candidates to learn more about your company. As much as possible, you can stay in touch with candidates and other companies as a means to expand your network. Why is the job fair worth attending? A job fair is not only worth it for job seekers, but also for employers and recruiters. It is a rare thing when you can meet many job seekers and companies in the same industry in one place. You don't have to travel far or wait long to get the best talent, or a means to expand your network. You just have to attend a job fair, and the opportunity to increase potential collaboration and cooperation will be very high. If your company is still classified as a small to medium-sized business, your scope is not wide enough and only a few candidates will see you when hiring. This will be a problem if you want to get experienced talent or want many candidate options and various backgrounds. But by attending a job fair, you can get a great opportunity to introduce your company in a broader market, attract job seekers to learn about the company and maybe bring referrals for other job seekers who did not have time to attend the event. Benefits of employers attending job fairs We know that job fair benefits job seekers because they have many options to apply for jobs in places that match their requirements. But what are the benefits for employers? Let's see: Brand visibility Participating in career fairs increases the opportunity for company's brand visibility. It's your chance to demonstrate the organization's commitment to supporting the local workforce and investing in the community. It depends on how you attract job candidates, so they have a positive experience at your booth and lead to higher quality hires. You can provide company swag as a reminder for candidates in the future, or brand awareness when recipients use the items you give them. Real-time feedback Engaging with lots of candidates at career fairs allows employers to learn about market trends, what candidates need, and how to attract as many candidates as possible to your booth. You can get real-time feedback by comparing how you attract talents, with competitor practices, plus what the next steps in recruitment are if your brand is going forward. Efficient screening A job fair will make it easier for companies to do the initial screening process. When candidates show interest in your booth, employers can quickly identify whether their qualifications are appropriate, whether they fit your company's culture, and what they need in the future. This is different if you open a job vacancy online, when you can't meet them face to face and ask questions in real-time, and can't talk casually without any pressure. It's like employers and candidates have no barrier to sharing their information, and more aligned visions and missions. Development of talent pipelines Even if you only have a few open positions, a career fair will give insight into promising applicants with different skillsets and expertise, which might create a talent pool or make you think about positions that are suitable for this talent. You can get their contacts, and lowering the time to find potential candidates when openings become available. Cost-effective recruiting Job fairs are the most cost-effective way for employers to recruit a large number of candidates without having to spend a lot of time. You simply accept resumes from interested candidates, and stay in touch with them while you are interested in several available candidates. Best 15 Conference Gift Ideas for Conference and Events Attending a career fair or a job fair is a valuable tool for both job seekers and employers. To attract employers and top candidates, you need a lot of preparation starting from introducing the company, showing the company's culture, or preparing company swag as a reminder for candidates about your company, or other companies when you stop by other booths for expanding networking.  BestGiftHK is your best place to make corporate gifts or company swag, by putting your company logo on the items you choose. We have thousands of products with high-quality and ensure the logo will match every item chosen. It's time for your brand to be known widely starting from attending a job fair and giving company swag to audiences.