Business conferences open up many opportunities for business progress, because you can meet new partners, exchange ideas, compare points of views, expand your network, and create new opportunities. Promotional items are an important part of conference planning, to provide appreciation for attendees, and also brand awareness. You can't just choose cheap swag, because it can have a bad impact on your brand. This article will discuss how to choose high-quality swag, ideas for customization, and links to vendors you can rely on for this. Let's take a look at everything we can think of to get the best conference swag.
Is swag a professional term?
Swag has many meanings, such as booty, loot, or plunder. But in business, swag stands for Stuff We All Get or also referred to as Souvenirs, Wearables, and Gifts. Depends on which one you choose, but swag includes professional terms and representative promotional items distributed by companies to promote their brand or products. To get swag with cool features, you have to consider many things, because the progress of your brand depends on how you choose items with good quality and design.
Is conference swag needed?
Yes, because swag at conferences is not only free goods, but also for brand recall and for attendee engagement. Choosing the right items can create a good connection between attendees and the event, even though the event finished long time ago. The main key to giving swag at a conference is to give a lasting impression to the recipient to always remember our brand, and show that the goods we give are not cheap and are usable.
How much swag to order for an event?
Orders for conference swag depend on how big of an event you are holding. If you are holding a small event, you need to order up to 75% of the number of attendees, but if it is a large event, order 20-25% for your target number. Never order up to 100% of the target number, deal with the possibility of absences and other possibilities. You can prepare 3-5% of the number of attendees for extra prizes when you do live demos, hold quizzes or entertainment.
Best conference swag ideas for promotional purposes
Corporate event planners have to think about swag because the cheap ones will degrade your brand name and may not take a good impression from the recipients. We have prepared several affordable and environmentally friendly corporate swag, to make your audience love to use it for a long time.
- Drinkware swag
Drinkware includes reusable water bottles, tumblers, mugs, which can be designed with color or your company logo in the middle. This type of swag is the best because drinkware is a daily necessity for anyone, for those who regularly drink to rehydrate while working, exercising, studying, or when traveling.
Choose high quality drinkware made from BPA-free plastic, RPET water bottles, and customized mugs or water bottles with funny quotes for remote employees or coffee lovers.
- Wellness swag
Wellness swag is any item that promotes mental or physical health, such as step counters, jump ropes, yoga mats, spa equipment, etc. Try out this type of swag when wellness themes and ideas are appearing at the event. You can also provide workout clothing with your brand in the middle, because everyone who likes to workout needs special clothes and always appreciate a new one.
- Travel swag
Travel swag is a collection of items that attendees can use before, during, or after travel. The items like luggage tags, tote bags, toiletry kits, mini fans, mini umbrellas, hats, are some of the luggage items that can help travelers with their comfort wherever they go. Find any travel items that are lightweight, easy to fit, slim, and don't take up space when carried anywhere.
- Notebooks and journal set
Notebooks are the best item at a conference for any attendee. At every event there are certainly important things that can be noted, and can be used to write ideas, or when attendees are brainstorming. Pocket journals are ideal for attendees who like to write notes wherever they want. You can customize it with a company logo, don't forget a pen that matches the color of the notebook. If attendees often attend events and bring notebooks or journals, your brand will be easy to see.
- Tech items
For tech lovers, you can help them manage their technology needs by providing several items such as portable chargers, Power Banks, wireless charging pads, mouse pads, Bluetooth gadgets, wireless mice, portable speakers, etc. Everyone needs tech accessories to equip them when using gadgets, and any item can have the company logo engraved in the middle. Make sure you test your tech swag before giving it to attendees.
- Swag bags
Swag bags are an excellent idea because each attendee needs a special bag to carry their belongings when they return from the conference. Any bag can be used repeatedly, so you can make a long-lasting impression. A travel bag or tote bag is a popular choice for swag. Feel free to customize the bag to match the colors of your company logo, or provide a name and date according to the event.
Benefits of Using Custom T-shirts for Brand Promotional
Creating company swag for event needs must be thought through carefully, because swag promotes your sense of fun and creativity to show your brand personality. To get the best return on investment, you need to calculate how much swag you will give, as well as what budget you set for everything. Even though giving conference swag is a long-term investment, still give the best to the recipient, starting from durability and quality. But how can you put your logo on any items you choose?
BestGiftHK is the best place for corporate gift customization and production services, has more than 20 years of experience and has won a good reputation among small to large customers. More and more overseas customers are trusting us for printing services in thousands of products ranging from drinkware, stationery, trophies, clothing, tech items, bags, masks, etc. BestGiftHK will make corporate logos clearly visible on any item you choose to comprehensively enhance the brand value of client companies.
