Have you ever heard of company swag? Maybe you only know what it's called, but don't understand exactly what it is or what its uses are. It's not about slang or referring to someone, but specific items that can advance the company brand. We will explain it in this article, especially for business owners who want to increase brand awareness with company swag as one of the main keys. We will discuss what you need to know about corporate swag and company swag ideas that are popular this year.
What is an example of swag?
Corporate swag can be a variety of items that are useful for the recipient, such as hats, T-shirts, water bottles, pens, chargers, keychains, notebooks, or any branded item that the company wants to give to employees, customers, or other stakeholders. Company or corporate swag is often used as a marketing tool to build loyalty and brand awareness.
How do I promote my company swag?
Creating special swag for a company requires careful thought so that every company swag ideas can be delivered effectively. If you want your brand to be known through the swag you create, you need to let your promotional items demonstrate what makes your product or service unique and exceptional. There are several ways to promote your giveaway items and they can be differentiated from what your goal is in giving branded items to recipients.
- Give something useful
Make sure that every item you give will be useful for the recipient. If someone gets a good quality item, of course they will look at the brand listed on the item. Pick something useful such as tech accessories, stationery, ceramic mugs, to ensure that every item you give can be used in your daily routine. The more use your corporate swag gets, the more effect it will have on your brand awareness.
- Leverage social media
Market your brand quickly using social media. Encourage gift recipients to share the swag in their social media by creating a unique hashtag. Or use the giveaway method by selecting several winners to get your new product that will be released, still by spreading your own hashtag that describes your brand. Recipients will be happy to share what they got or what they want to get, which can double as getting more visibility.
- Tell your brand with the swag you create
Create branded swag that is aligned with your business. Some of the right choices for promotional items are financial, technology, education, healthcare and non-profit sectors. For example, if you want to align with teenagers or college students, you can make branded notebooks. If your business is in technology, you can get attention by providing tech accessories featuring your logo.
How much should I spend on swag?
You need to pay attention to your swag budget so that you adjust it to your promotional needs. If you have a budget of around HKD 200 per item, then you can determine the maximum number of people you want to give. Don't forget to consider shipping costs, warehousing, and fulfilling the swag. This will be easier if you just give swag to employees, because it won't be an issue.
But still consider calculating all branded swag costs for vendors, employees, and clients, along with shipping to each recipient. To save money, you can give swag when you hold an event and clear it out in one day.
What are some good company swag ideas?
After thinking about the budget and also how to promote corporate swag, now is the time for some recommendations or company swag ideas that you can use to make a great impression on each recipient. Whatever items you provide later, we hope they will be in line with your goals of increasing brand awareness and customer loyalty.
- Customized mug
Mugs are an item that is always needed for drinking on a daily basis. You can choose various shapes of mugs such as tea cups, solid color mugs, espresso mugs, or mugs with special designs according to your wishes.
Put the company logo in the middle of the mug, because this is your promotional step so that your brand becomes better known. The many types of customize mugs allow you to adapt them to your promotional needs, especially as we know that mugs will be used for warm drinks in the morning for everyone around the world.
- Power Bank
In this digital era, smartphones are one of the items that are the main luggage for work, school or any activity. Everyone needs their phone to have a full battery so they can use their phone wherever they want. Power Bank is a type of company swag that is very suitable to be used as a promotional item, because everyone will enjoy using it. There are many types of Power Bank that you can choose from, such as capsule, magnetic mobile power supply, wooden solar Power Bank, or simple and thin business Power Bank.
- Custom T-shirt
T-shirts are a classic item, but they always work as corporate swag. You can customize T-shirts with colors related to the company logo, and you can provide them in several sizes at once. T-shirts are a type of clothing that is suitable for any occasion, and everyone will enjoy using them for daily wear or when they travel.
5 Meaningful Company Swag Ideas for Employees
Preparations for corporate and company swag are complete, now is the time for you to look for a special place to customize all those items so you can include the company logo in it. BestGiftHK is your best place for corporate logos and service promotions which can be applied by pad printing, laser, silk screen printing, and embroidery. We have more than 20 years of experience in making the best corporate gifts for any occasion such as employee benefits, advertising, customer visits, etc.
BestGiftHK will work hand in hand with customers and contribute the best wisdom and strength to your brand promotion and development of Hong Kong enterprises.
