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Corporate gifting is a tested way and is one of the best ways to build relationships with prospects, keep customers loyal, and motivate employees. There's a lot of benefits that you can get after you share corporate swag with everyone on your list. But remember, they key to the success of giving corporate gifts is to be able to choose the right items, seen in terms of use, quality, and how memorable that item is. We have prepared for you some of the best ideas for preparing corporate gifts, or telling you about what is a company swag from start to finish. What is a swag in corporate? For businesses, SWAG stands for "Stuff We All Get". We can define swag as souvenirs, wearables, and gifts. A company swag is created as promotional materials, then the company might give away those items for free to promote its brand. Swag can be distributed to prospects, customers, clients, or as prizes. The goal of a corporate swag is to build brand awareness, brand engagement, boost sales, and expand the market. What is an example of swag? There are many examples of items that are often used as company swag, such as clothes, tech accessories, mugs, bags, and lifestyle items. Try to provide any corporate swag that is in line with the theme of your product or service, and give it in various ways, such as when customers buy certain products from you, introducing new products in the form of a giveaway, or as a tester to loyal customers as a sneak peek of items that will be launched in the future. How do you promote swag? Creating corporate swag requires careful planning. We have to think about many things starting from the budget, when we can give swag, who we should give it to, etc. Now, we need to know how to promote swag. First, we have to set tangible goals. These goals will give you clarity of the type of items you'll gift. If you want to introduce the product to new users, then engage the prospects in a demo or encourage them to register for product testing and give them your captivating swag. If your goal is networking and you want to mingle with as many people as possible, you can share branded swag with possible clients and start chatting about your product or business that aligns with their business. After understanding your goal, the next step is to follow up with connections. A company swag is one of your investment avenues, and you need to follow up and stay connected to everyone who receives your swag. If the contact doesn't remember you, make sure you mention the free merch you gave them. This will make the recipient remember your brand and don't hesitate to lean on your swag again for other purposes. What to consider when choosing corporate swag Even though there are many choices that can become company swag, you need to think about several things so that your investment runs smoothly. Let's look at some points below. Determine the budget Understanding what your budget is before investing is vital. Even though there are many items you can choose from, you still have to set parameters for how much you will spend. Don't forget to add the cost of branding by personalizing the items, packaging, shipping, or whatever distribution needs. The aim is to provide a lasting impression to the recipient. Choose useful items Good items are items that the recipient can always use. If you want your brand to always be remembered by recipients, provide several items that are useful for daily needs such as water bottles, jackets, desk lamps, travel coffee mugs, umbrellas, or adapt to who your target customer is. Knowing what your target audience needs is the first step to ensuring your swag they will wear all the time. Align the items to your company values Reflect the items according to mission and values. If you want to show that you are a company that protects the environment, you can create company swag with eco-friendly materials, recyclable gifts, or items made from sustainable methods. Choosing items that are in line with company values ​​will show that you are an organization that is consistent and has appropriate values. Good quality products The most important thing for creating company swag is the quality of the items you choose. Never choose items of mediocre quality, because that is the image of your company. The more durable the item you give, the more the recipient will respect your brand and will always remember what you gave. Poor-quality items can be a boomerang for you even though you can save a lot of costs. But if you can ensure that each swag is of high quality, then the recipient will also trust your products and services, because you think of what is best for the recipient. Customization Not all places can provide good quality items and put the company logo on the company swag. The best place for corporate gifts, promotional items, or advertising items is BestGiftHK. We have more than 10 years of experience in making gifts for company needs such as company events, promotional needs, employee recognition, welcome boxes, with all printing services such as silk screen printing, laser, embroidery, and many more. Why is BestGiftHK reliable? Because we provide client companies with thousands of products, you can put corporate logos on every item you choose, to become a one-stop solution to the gift customization needs for any occasion. 5 Meaningful Company Swag Ideas for Employees A swag for business is a long-term investment that will provide many benefits for you. Think about your budget and goals before choosing any swag items, and make sure you order them from the best place. There have been many studies that show that many people show a positive impression of a business after they receive branded swag. It's time for you to think about what items are in line with company values, choose items with the best quality, and give them to everyone on your list to build brand recognition and engagement.

Business conferences open up many opportunities for business progress, because you can meet new partners, exchange ideas, compare points of views, expand your network, and create new opportunities. Promotional items are an important part of conference planning, to provide appreciation for attendees, and also brand awareness. You can't just choose cheap swag, because it can have a bad impact on your brand. This article will discuss how to choose high-quality swag, ideas for customization, and links to vendors you can rely on for this. Let's take a look at everything we can think of to get the best conference swag. Is swag a professional term? Swag has many meanings, such as booty, loot, or plunder. But in business, swag stands for Stuff We All Get or also referred to as Souvenirs, Wearables, and Gifts. Depends on which one you choose, but swag includes professional terms and representative promotional items distributed by companies to promote their brand or products. To get swag with cool features, you have to consider many things, because the progress of your brand depends on how you choose items with good quality and design. Is conference swag needed? Yes, because swag at conferences is not only free goods, but also for brand recall and for attendee engagement. Choosing the right items can create a good connection between attendees and the event, even though the event finished long time ago. The main key to giving swag at a conference is to give a lasting impression to the recipient to always remember our brand, and show that the goods we give are not cheap and are usable. How much swag to order for an event? Orders for conference swag depend on how big of an event you are holding. If you are holding a small event, you need to order up to 75% of the number of attendees, but if it is a large event, order 20-25% for your target number. Never order up to 100% of the target number, deal with the possibility of absences and other possibilities. You can prepare 3-5% of the number of attendees for extra prizes when you do live demos, hold quizzes or entertainment. Best conference swag ideas for promotional purposes Corporate event planners have to think about swag because the cheap ones will degrade your brand name and may not take a good impression from the recipients. We have prepared several affordable and environmentally friendly corporate swag, to make your audience love to use it for a long time. Drinkware swag Drinkware includes reusable water bottles, tumblers, mugs, which can be designed with color or your company logo in the middle. This type of swag is the best because drinkware is a daily necessity for anyone, for those who regularly drink to rehydrate while working, exercising, studying, or when traveling. Choose high quality drinkware made from BPA-free plastic, RPET water bottles, and customized mugs or water bottles with funny quotes for remote employees or coffee lovers. Wellness swag Wellness swag is any item that promotes mental or physical health, such as step counters, jump ropes, yoga mats, spa equipment, etc. Try out this type of swag when wellness themes and ideas are appearing at the event. You can also provide workout clothing with your brand in the middle, because everyone who likes to workout needs special clothes and always appreciate a new one. Travel swag Travel swag is a collection of items that attendees can use before, during, or after travel. The items like luggage tags, tote bags, toiletry kits, mini fans, mini umbrellas, hats, are some of the luggage items that can help travelers with their comfort wherever they go. Find any travel items that are lightweight, easy to fit, slim, and don't take up space when carried anywhere. Notebooks and journal set Notebooks are the best item at a conference for any attendee. At every event there are certainly important things that can be noted, and can be used to write ideas, or when attendees are brainstorming. Pocket journals are ideal for attendees who like to write notes wherever they want. You can customize it with a company logo, don't forget a pen that matches the color of the notebook. If attendees often attend events and bring notebooks or journals, your brand will be easy to see. Tech items For tech lovers, you can help them manage their technology needs by providing several items such as portable chargers, Power Banks, wireless charging pads, mouse pads, Bluetooth gadgets, wireless mice, portable speakers, etc. Everyone needs tech accessories to equip them when using gadgets, and any item can have the company logo engraved in the middle. Make sure you test your tech swag before giving it to attendees. Swag bags Swag bags are an excellent idea because each attendee needs a special bag to carry their belongings when they return from the conference. Any bag can be used repeatedly, so you can make a long-lasting impression. A travel bag or tote bag is a popular choice for swag. Feel free to customize the bag to match the colors of your company logo, or provide a name and date according to the event. Benefits of Using Custom T-shirts for Brand Promotional Creating company swag for event needs must be thought through carefully, because swag promotes your sense of fun and creativity to show your brand personality. To get the best return on investment, you need to calculate how much swag you will give, as well as what budget you set for everything. Even though giving conference swag is a long-term investment, still give the best to the recipient, starting from durability and quality. But how can you put your logo on any items you choose? BestGiftHK is the best place for corporate gift customization and production services, has more than 20 years of experience and has won a good reputation among small to large customers. More and more overseas customers are trusting us for printing services in thousands of products ranging from drinkware, stationery, trophies, clothing, tech items, bags, masks, etc. BestGiftHK will make corporate logos clearly visible on any item you choose to comprehensively enhance the brand value of client companies.

Have you ever heard of company swag? Maybe you only know what it's called, but don't understand exactly what it is or what its uses are. It's not about slang or referring to someone, but specific items that can advance the company brand. We will explain it in this article, especially for business owners who want to increase brand awareness with company swag as one of the main keys. We will discuss what you need to know about corporate swag and company swag ideas that are popular this year. What is an example of swag? Corporate swag can be a variety of items that are useful for the recipient, such as hats, T-shirts, water bottles, pens, chargers, keychains, notebooks, or any branded item that the company wants to give to employees, customers, or other stakeholders. Company or corporate swag is often used as a marketing tool to build loyalty and brand awareness. How do I promote my company swag? Creating special swag for a company requires careful thought so that every company swag ideas can be delivered effectively. If you want your brand to be known through the swag you create, you need to let your promotional items demonstrate what makes your product or service unique and exceptional. There are several ways to promote your giveaway items and they can be differentiated from what your goal is in giving branded items to recipients. Give something useful Make sure that every item you give will be useful for the recipient. If someone gets a good quality item, of course they will look at the brand listed on the item. Pick something useful such as tech accessories, stationery, ceramic mugs, to ensure that every item you give can be used in your daily routine. The more use your corporate swag gets, the more effect it will have on your brand awareness. Leverage social media Market your brand quickly using social media. Encourage gift recipients to share the swag in their social media by creating a unique hashtag. Or use the giveaway method by selecting several winners to get your new product that will be released, still by spreading your own hashtag that describes your brand. Recipients will be happy to share what they got or what they want to get, which can double as getting more visibility. Tell your brand with the swag you create Create branded swag that is aligned with your business. Some of the right choices for promotional items are financial, technology, education, healthcare and non-profit sectors. For example, if you want to align with teenagers or college students, you can make branded notebooks. If your business is in technology, you can get attention by providing tech accessories featuring your logo. How much should I spend on swag? You need to pay attention to your swag budget so that you adjust it to your promotional needs. If you have a budget of around HKD 200 per item, then you can determine the maximum number of people you want to give. Don't forget to consider shipping costs, warehousing, and fulfilling the swag. This will be easier if you just give swag to employees, because it won't be an issue. But still consider calculating all branded swag costs for vendors, employees, and clients, along with shipping to each recipient. To save money, you can give swag when you hold an event and clear it out in one day. What are some good company swag ideas? After thinking about the budget and also how to promote corporate swag, now is the time for some recommendations or company swag ideas that you can use to make a great impression on each recipient. Whatever items you provide later, we hope they will be in line with your goals of increasing brand awareness and customer loyalty. Customized mug Mugs are an item that is always needed for drinking on a daily basis. You can choose various shapes of mugs such as tea cups, solid color mugs, espresso mugs, or mugs with special designs according to your wishes. Put the company logo in the middle of the mug, because this is your promotional step so that your brand becomes better known. The many types of customize mugs allow you to adapt them to your promotional needs, especially as we know that mugs will be used for warm drinks in the morning for everyone around the world. Power Bank In this digital era, smartphones are one of the items that are the main luggage for work, school or any activity. Everyone needs their phone to have a full battery so they can use their phone wherever they want. Power Bank is a type of company swag that is very suitable to be used as a promotional item, because everyone will enjoy using it. There are many types of Power Bank that you can choose from, such as capsule, magnetic mobile power supply, wooden solar Power Bank, or simple and thin business Power Bank. Custom T-shirt T-shirts are a classic item, but they always work as corporate swag. You can customize T-shirts with colors related to the company logo, and you can provide them in several sizes at once. T-shirts are a type of clothing that is suitable for any occasion, and everyone will enjoy using them for daily wear or when they travel. 5 Meaningful Company Swag Ideas for Employees Preparations for corporate and company swag are complete, now is the time for you to look for a special place to customize all those items so you can include the company logo in it. BestGiftHK is your best place for corporate logos and service promotions which can be applied by pad printing, laser, silk screen printing, and embroidery. We have more than 20 years of experience in making the best corporate gifts for any occasion such as employee benefits, advertising, customer visits, etc. BestGiftHK will work hand in hand with customers and contribute the best wisdom and strength to your brand promotion and development of Hong Kong enterprises.