Where precision craftsmanship meets everyday style — Audemars Piguet broke with tradition by bringing the meticulous spirit of watchmaking into daily life through an unforgettable live tote bag customization experience.

Using our Live Printing – on-site heat transfer service – every guest was able to design and take home their own unique custom tote bag, experiencing another side of the brand’s aesthetic through hands-on creation.

Highlights from the Event:

🎨 Instant Customization Experience

Guests could choose their favorite designs and text on-site and, with the help of our team, personally transfer their personalized artwork onto a tote bag in real time. From concept to finished product, everything happened right there — making the joy of “create it, make it, take it” part of the entire creative process.

🛠️ Immersive Handcrafted Atmosphere

The venue was transformed into an open creative studio. Customization stations and material displays were thoughtfully arranged to create a space that felt both professional and welcoming. Every visitor could easily engage and enjoy a moment of quiet, focused creativity.

👜 A Premium Canvas for Emotional Connection

As a highly used everyday item, the tote bag became a new touchpoint between the brand and its wearer. Every custom detail — whether a classic watch motif or meaningful personal initials — carries its own story and memory, weaving the brand experience into the fabric of daily life.

✨ An Extension of Brand Spirit

This event was more than just product personalization — it was a live expression of the brand’s core values: attention to detail, dedication to craftsmanship, and respect for individuality. Guests took home not just a tote bag, but a tangible, usable, and memorable brand experience.

This live customization event beautifully illustrated how luxury can blend seamlessly into everyday living, allowing high-end craftsmanship to enter people’s daily routines in a warm and accessible way. Where ingenuity meets creativity, every use becomes a reminder of that special moment — a return to the joy of making something uniquely your own.