📸 Event Atmosphere

When playful visuals meet signature scents —
MARC JACOBS brought together its iconic fragrances and charming accessories with an instant Photobooth experience, transforming the store into a girly, photo-ready pop-up party filled with fun and personality.

Rather than focusing solely on traditional product displays, this activation centered around the concept of
“Explore fragrances × Capture moments × Take memories home.”

While discovering their favorite scents and accessories, guests could also shoot stylish photos on the spot — instantly capturing their very own MARC JACOBS fashion moment.

From scent to imagery, every touchpoint was designed to deliver a fully immersive, multi-sensory brand experience.

🎞️ Snap, Print & Take Home — Cartoon-Real Style Portraits

A MARC JACOBS–themed Photobooth was installed on-site, offering instant photo capture and printing, allowing guests to receive their physical photos within seconds.

Special creative elements included:

• Cartoon-real style filters (soft tones with illustrated outlines)

• Cute sticker graphics (hearts, flowers, smileys, doodles)

• Instagram-inspired collage layouts and frame designs

Each shot felt like a page from a fashion magazine or a stylish social post — sweet, trendy, and full of personality.

Guests could pose with their favorite perfumes or accessories to create their own “Perfume OOTD,” truly embracing the experience of snap, print, and share instantly.

💗 Immersive Shopping & Check-in Journey

The space was decorated with vibrant candy colors, playful tones, and mirrored elements, seamlessly connecting the fragrance display with the photo zone to create a smooth experiential flow:

Try → Shop → Snap → Print

Visitors naturally evolved from shoppers into content creators.

Through relaxed and interactive engagement, the activation not only increased dwell time but also encouraged social sharing and organic exposure.

With laughter and camera clicks filling the air, the entire space felt like an exclusive fashion party for modern girls.

✨ Bringing the Brand Spirit to Life

This Photobooth pop-up was more than just a photo installation — it was a tangible expression of the MARC JACOBS personality:
young, playful, bold, and unapologetically expressive.

By combining fragrance, accessories, and visual storytelling, the brand successfully elevated the experience from simple product shopping to a lifestyle moment.

Guests left with more than just a bottle of perfume or a printed photo — they took home joyful memories they could revisit again and again.

The MARC JACOBS Photobooth activation seamlessly blended fragrance retail, cute aesthetics, and social sharing culture, turning every shopping trip into a fashion moment worth capturing.

When the shutter clicks and the scent lingers,
sweetness and confidence are frozen in time —
this is the signature sweet-meets-cool everyday spirit of MARC JACOBS. ✨