When Personality Becomes Wearable —

FWD Live Print Creates a Personalized Sweatshirt Customization Experience

FWD brings the creative spirit of “real-time customization” into the event space through its Live Print on-site heat press service, allowing every participant to complete a sweatshirt that is uniquely their own.
From letter selection to the final printed piece, each hoodie becomes an extension of personal style—and a one-of-a-kind, participatory experience.

Event Highlights Recap

🔤 Instant Letter Customization · A Personal Style Comes to Life

Participants were invited to freely select letter combinations that held personal meaning—whether initials, lucky letters, or symbolic characters. With the support of professional team, these choices were instantly heat-pressed onto sweatshirt on-site.

From selection and layout to printing, the entire process was completed live, transforming creativity into a wearable piece in real time. This truly delivered on the promise of “customize on the spot, wear it right away.”

🧵 An Immersive Customization Workshop Experience

The event space was designed as an open Live Print workshop, where heat-press machines, letter options, and finished pieces were thoughtfully displayed—balancing efficiency with visual appeal.

Guided by professionals in a relaxed atmosphere, participants were not just customers, but active creators. They experienced the production process firsthand, feeling the sense of involvement and warmth that customization uniquely provides.

👕 Everyday Apparel × Personal Identity

As a staple of everyday wear, the hoodie served as the perfect medium for self-expression.
Each sweatshirt printed with personalized letters became something that truly belonged to its wearer—practical yet emotionally meaningful. Customization here went beyond visual design, becoming a symbol of identity and memory.

✨ An Extension of the FWD Spirit

Live Print is more than an on-site printing service—it is an expression of experiential interaction:

Attention to detail, respect for individuality, and a commitment to quality and efficiency were all brought to life through live customization.
What participants took home was not just a hoodie, but a creative journey and a lasting memory—one that could be worn and remembered over time.

Wear Creativity. Make Experience Part of Everyday Life.

This FWD on-site customized sweatshirt event successfully combined real-time creation with daily fashion, allowing each wear to recall the joy of participating in the customization moment.

When letters carry stories, and clothing becomes expression, a true sense of exclusivity seamlessly integrates into everyday life.