Gifts play a very important role in maintaining the relationship between enterprises and consumers. Gifts are a way of expressing gratitude. Presenting promotional gifts to customers is to thank them for their patronage.
These thankful gifts can not only target existing customers, but also It can also be a potential customer.
It is said that customers are God. This is also the purpose of every company. Gifting promotional gifts is a way to repay customers to thank them for their loyalty to the products sold by the company over the years. This also makes customers feel that they are towards the company. the value of.
Commodity flyers are generally discarded when they reach the audience, and few people read the relevant content carefully. However, if you give customers or potential customers a physical object that they can use, the effect is completely different.
Not only will they be able to use the gift, but the advertising role will remain for a long time, and people will remember to give the gift to his company.
A better way is to print the company's name and LOGO on the advertising promotional gifts, perhaps plus some advertising slogans, and some product advantages. This will help build brand awareness among potential customers.
The importance of brand awareness
The improvement of brand awareness is conducive to the improvement of brand image for high-quality brands. Build the core connotation and culture of the brand, so that the brand will form a good personality.
The core connotation of the brand is that it gives the brand soul on the basis of high quality, connects the brand with culture and ideas, and makes consumers form a high degree of identity.
A brand is not just a name, a trademark, but a collection of deep connotations, which is rich in content and meaning.
What are the benefits of promotional giveaways?
The spread of brand information by gifts and promotional gifts is three-dimensional. Gifts and promotional gifts can deliver brand information to consumers three-dimensionally, which is beyond the reach of other marketing methods..
Consumers perceive the world and receive information through vision, hearing, smell, taste, smell, and thinking. In conventional marketing activities, consumers can only experience brand information through the use of products and their own visual and auditory senses.
However, through gift marketing and promotional gifts, consumers can feel the message conveyed by the brand in more ways. For example, we give consumers car perfume along with the product, so that consumers can feel the fragrance of the brand with their sense of smell.
We send bamboo fiber towels to consumers, which can make consumers feel silky and smooth to the brand through touch.
Compared with other forms of gift distribution, promotional gift packaging has the following obvious advantages: the number of gifts can be predicted before the promotion, and the promotion cost can be controlled.
Promotional gifts are delivered directly to customers along with the product, no other procedures are required, so it will not add trouble to retail companies. Gifts are attached to the packaging and carried along with the goods, so there is no need to increase shipping costs.
Customers can get gifts smoothly when they buy goods. Promotional gifts have a high arrival rate and are simple and timely, so they are very popular with customers.
What is the reason why the company uses promotional materials to increase brand awareness
Companies like to print company logos or company slogan on promotional products to promote their brands, so what are the benefits of promotional products with company promotional materials, and why can they increase brand awareness?
- Excellent promotional product gifts can help promote store sales
- Enhance brand imprint: For consumables, the user's memory perception will end as the product is used up. For example, a peripheral with a brand logo exists in the user’s life, then every time he uses it, the brand information is displayed in front of the user, so that when he generates purchase demand next time, he must be the first one to think of the brand.
- Create brand IP: Based on the brand image and positioning, the peripheral selection and creation are carefully selected, the effect of the online is no worse than the product, and it can even be a super hot product that exceeds the product. A unique brand can be created in the long run IP and brand culture.
What is the best promotional item to give away? Here are the recommendations for you!
In daily life, buying and giving gifts is very popular with everyone. Among them, these gifts, also promotional gifts, are not only the most direct advertisements for companies to establish their own brand image, but can also play a good publicity effect in time.
Many consumers begin to like products of a certain brand because of the use of these promotional gifts. Therefore, it is very important to choose a promotional product that suits your company and product.
So how can you choose products that are suitable for your company and have better promotional products? I have a few good suggestions and hope to give you ideas.
1. Custom Tumbler
There are many types of cups, such as mugs, thermos cups, coffee cups, sports bottles, etc. Customized cups are presented as promotional gifts, generous and decent.
There are also many ways to customize the cup, and the current gift customization platform can be customized according to your needs. There are also many customizable text patterns, and there must be one that suits your liking. So custom cups will be a good choice for promotional gifts.
2. Custom Pen
Ball pen and signature pen, one of the daily office supplies. The utilization rate is high, and the practical rate is also high. Companies can print their own corporate logo or slogan with corporate culture on the pen, which can achieve certain publicity effects.
If you give it as a promotional gift, it can also give people a certain impression of your company. Therefore, customized pens are also included in the list of customized gifts.
3. Tote Bag
As an indispensable item in daily life, tote bags have long been one of the popular choices for company promotional gifts. Environmental protection is now advocated.
You can bring a canvas tote bag when you go out, which is environmentally friendly and economical. The custom-made handbag is also one of the promotional gifts with very promotional effect, and it must be very popular among the public.
Therefore, custom handbags are also a recommended promotional gift.
4. Umbrella
Gift customized advertising umbrellas are an effective way to expand the visibility of enterprises and give products a competitive advantage. As a modern and commonly used form of advertising carrier, the advertising umbrella has the characteristics of large fluidity, bright colors and good visual effects.
Moreover, the pattern design is not restricted, and the structure can be selected at will. It is exquisite and durable, with high quality and low price. It has become a corporate advertisement.
5. Fan
Summer is here, and all kinds of mini fashion fans will be a highlight on the street. They have their own beauty, mini cute shapes, and they can be customized and creative.
It's enough to have them this summer. It will also be the most popular promotional gift right now. And the price is not expensive, it is highly recommended.
6. T-shirt
T-shirts are a popular choice for corporate groups. Companies and enterprises will choose T-shirts as their team wear. T-shirts can be worn all year round and are versatile and comfortable.
T-shirts can be designed in a wide range, and there are many printing methods, which will definitely meet the needs of the company. As a promotional gift, it can also be well promoted and improve the brand's popularity, so the T-shirt must be a very popular product.
7. Notebook
Notebooks are also a popular item for office supplies and school supplies. It is also a good choice to choose notebooks to print company logos and company-related cultural slogans.
Notebook as a promotional gift, whether it is street promotion or campus promotion, there will be a good publicity effect.
Speaking of gift customization, the gift customization platform I have to recommend is the Bestgift.com.hk. The Bestgift.com.hk has one-stop customized services and more than 6,000 items for you to choose from.
If you are choosing gifts for customers or looking for gifts with customized company culture for your company, you may wish to go to Bestgift.com.hk. Free design and free samples, professional and dedicated to create gifts.
