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When you want to think about marketing strategy, sometimes you need to think outside the box. One surefire way to attract new customers or make existing customers loyal is marketing gifts. The reason for it is simple. You can reach out prospects and customers directly and daily compared to email blasts or ad messages that don't really give an impact to your brand. Sending a marketing gift is a great way to connect with people, plus they will be curious to know more about your brand by visiting your brand's website or social media. Let's discuss it in this article. What is marketing gifts? Promotional merchandise or another term for marketing gift, is a low-cost giveaway item from a company to promote their brand, make loyal customers and encourage prospects to become customers. Many use this method as a gesture of appreciation, when the company celebrates a special occasion, spontaneously, or to strengthen business relationships. Every item or product that you will give needs to include a slogan or company logo. The quality of the product you choose must be considered, because any corporate gifts you prepare are a value of your brand to the wider community. You can choose several methods to provide promotional merchandise, such as when customers buy your products, when they are at an event, when introducing new products, or during holidays and seasonal events. How do you make marketing gifts attract customer interest? Making promotional merchandise cannot be done carelessly, because it has a main target to attract customer interest. There are several things that need to be considered, such as personalization, budget, benefits, and exclusivity.  Personalize each product you will give with your company logo as a reminder of your product or service. Think about the benefits of the items you give to the recipient, the more often they use it, the more often they remember your brand. You can think about exclusivity by thinking about a package of goods with the same category, such as spa packages, stationery, gourmet gift baskets, etc. But remember, whatever items and products you will give, you need to think about the budget. Think about each target you will give, but also adjust it to your budget. Top marketing gifts to attract prospects and loyal customers Everyone appreciates gifts, especially when they receive useful or thoughtful items that they can use for their daily needs. After considering several things before sending your marketing gift, now we will provide marketing gift ideas that can create meaningful connections, both prospects or existing customers. High quality custom plastic sports cups Drinkware is one of the best items for giveaway items, because it can be used by the recipient for daily needs while working, exercising, or hydration needs at home. You can give a high-quality plastic sports cup with material made of RPET, available in various colors and you can put your company logo in the middle of the bottle. The large capacity of the water bottle, up to 500ml is a solution for everyone who wants to keep track of their water needs. An RPET water bottle made from recycled polyethylene terephthalate (PET) plastic, reducing the need for virgin plastic. This RPET bottle is an eco-friendly alternative to reduce plastic waste and is safe to use as traditional PET bottles. Notebook gift box Notebook is one of the useful items that can be used to record information and anything important. Notebooks are also suitable for all ages, such as students, businessmen, or any profession that requires writing notes in their daily lives. You can give it a set with a pen for writing needs, plus the gift box is made of PU material, with gift bags that can be customized according to the occasion you want. The logo can be processed using hot stamping, making sure the notebook cover and gift box cover have your company logo or slogan. Suspended wireless night light Another useful item that can be used daily by the recipient is a wireless night light. This is a night light with a wireless charger, ensuring fast and convenient charging for your devices, plus a natural light temperature that emits the light that's gentle on the eyes. The touch mode switch enables the recipient to control the light with a single touch. In addition to being an eye-catching decoration, this dimmable desk lamp is suitable for bedrooms where the brightness can be adjusted for the perfect ambiance. Power bank The era of technology requires special power to ensure that the gadgets held remain charged. By providing a large capacity Power bank, you can provide convenience for recipients in charging their devices when they are traveling, office work, or when hanging out. There are many choices of shapes for Power banks such as capsule shapes, mini Power bank mirrors, magnetic mobile power supplies, etc. Custom T-shirt T-shirts are giveaway items that are often used by many companies when they hold special events. You can use this method too by choosing a T-shirt that is made of good material, style and color that matches your company logo, and you provide several sizes that are adjusted to the recipient later. Choose a T-shirt with 220 grams of medium which is often used by local fashion brands, and a regular T-shirt for casual wear. Why are T-shirts good giveaway items? Because the recipient can use it whenever they want. Custom Giveaways : Reasons Why Promotional Products is Crucial Some marketing gift ideas have been presented, but how can you print your company logo or slogan in the center or a specific part of the item you choose? BestGiftHK is your best solution. BestGiftHK is the best place for gift customization with the most advanced digital printing technology, to get the brightest colors, the most detail, and the greatest durability. We have customizable design templates that make it easy for you to come up with your marketing gift ideas, plus thousands of product choices to suit your budget and needs. We are waiting for your promotional merchandise, and we are ready to ship worldwide.

Advancing your business is the most important thing for the survival of every business. One way to expand your market is by promoting your product, this can be by giving away your product for free, giving a discount on your product, or giving away with terms and conditions that apply. However, choosing the perfect specialty product to promote your brand can be complicated once you realize how many promotional items there are out there. Don't worry, because we have selected the perfect promotional products for your business, with several possible items that can be kept and used repeatedly by consumers. The following are the most popular promotional items that can advance your company and elevate brand awareness. What is a promotional product? The definition of a promotional product is any product or item that a company gives to promote the business. The products can be customized by installing a brand, logo or slogan and distributed among potential customers or loyal customers to expand the market, increase brand loyalty or create a long-lasting relationship with customers. Some items that are often used as promotional products are shirts, coffee mugs, hats, tote bags, notebooks, pens, water bottles. The product is expected to be used in daily life and fulfill a practical use in leisure time or at work. What is the point of promotional products? The point of a promotional product is that it influences, incentivizes, and reminds the recipients of the brand they receive and take a desired action such as buying the product or using the brand's services. Branded products can be given to potential customers, clients, employees, or loyal customers. This is one effective way of advertising, because it is included in the long-term investment by providing a lot of positive impacts to the brand. How effective is a promotional product? A branded merchandise is the best way to increase brand awareness, and more than 80% of new businesses do this and get their own way for their brand to be known. The point is to make a great impression on the recipient, because the survey said that someone who received promotional items would make them more likely to use that brand in the future or recommend the services to others. Why do you need promotional marketing? Because this way, you can create a great impression, influence purchasing decisions, and effectively help deliver on all marketing fronts. Data shows that branded merchandise is more suitable for invoking loyalty towards a cause or an event, compared to seeing a brand on TV or other media advertising. The best promotional products that popular this year Now we understand how important promotional products are for the progress of your business. Let's see what can be used as a promotional product, plus give a great impression to the recipient and they can use it in their daily life. Promotional USB drives A USB drive is a staple for work, school, and for any data needs. USB drives are useful, versatile, and people use them all the time. In fact, USB drives are used and desired more than Power Banks. The biggest takeaway from this is that we don't need to always look for what's new in technology, but how we can meet the needs of technology users. You can easily attach a company logo to a USB drive, and ensure you prepare a USB drive with a large capacity. Promotional outwear Promotional outerwear such as jackets, vests, hoodies, sweaters, are some types of items that will be kept by the recipient for an average of 12 months or more. Benefits of Using Custom T-shirts for Brand Promotional Imagine if the recipient wears that outerwear when they go out, and how many people can see your brand out there. Ensure you make outerwear for all sizes, lightweight, durable, as well as water-repellent fabrics. Custom tote bags Tote bags remain one of the popular promotional items. Many people keep tote bags for daily activities because they can be useful for many things such as groceries, carrying things to school, etc. Make the tote bag as attractive as possible, and also of good quality to be able to hold a lot of items at one time. A company logo can be placed on the custom tote bag with a matching color. Custom drinkware Drinkware is an item that will always be used. You need to focus on sustainability for this item, ensure you use durable materials such as reusable bottles, insulated tumblers or mugs. Insulated drinkware will ensure drinks stay hot or cold, can be used while working, traveling, or when you want to enjoy a warm drink in the morning. Recipients can use the drinkware and take it wherever they want, because everyone needs to drink and rehydrate. Work from home products For those of you who have remote workers, you can provide promotional items that support your employees' work at home, such as desk lamps, wireless chargers, noise canceling headphones, wireless mouse and keyboard, mini air humidifier, etc. Your employees' comfort at home can also be your main concern, to ensure they can provide their best performance. Printed hats and headwear Promotional hats can be worn outside or inside the house, allowing you to show your brand to different audiences, times, and places. Hats can be worn on every style of clothing. Beanies and hats are the best choice for promotional items, and you can add a company logo with a laser-cut patch or embroidery. Now you understand how important promotional items are for brand awareness. Hope our ideas can suit your promotional needs, and look for the best place to add your company logo to the items you have chosen. Don't you have a recommendation for the right place for this? Don't worry, you can entrust it to BestGiftHK. BestGiftHK has been making corporate gifts since 2014, and we consistently help our clients to make the best gifts for promotions and ship globally with our local dropshipping and warehousing capabilities. Many choices of products and printing services, making us the best place for you to make promotional items.