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When you want to think about marketing strategy, sometimes you need to think outside the box. One surefire way to attract new customers or make existing customers loyal is marketing gifts. The reason for it is simple. You can reach out prospects and customers directly and daily compared to email blasts or ad messages that don't really give an impact to your brand. Sending a marketing gift is a great way to connect with people, plus they will be curious to know more about your brand by visiting your brand's website or social media. Let's discuss it in this article. What is marketing gifts? Promotional merchandise or another term for marketing gift, is a low-cost giveaway item from a company to promote their brand, make loyal customers and encourage prospects to become customers. Many use this method as a gesture of appreciation, when the company celebrates a special occasion, spontaneously, or to strengthen business relationships. Every item or product that you will give needs to include a slogan or company logo. The quality of the product you choose must be considered, because any corporate gifts you prepare are a value of your brand to the wider community. You can choose several methods to provide promotional merchandise, such as when customers buy your products, when they are at an event, when introducing new products, or during holidays and seasonal events. How do you make marketing gifts attract customer interest? Making promotional merchandise cannot be done carelessly, because it has a main target to attract customer interest. There are several things that need to be considered, such as personalization, budget, benefits, and exclusivity.  Personalize each product you will give with your company logo as a reminder of your product or service. Think about the benefits of the items you give to the recipient, the more often they use it, the more often they remember your brand. You can think about exclusivity by thinking about a package of goods with the same category, such as spa packages, stationery, gourmet gift baskets, etc. But remember, whatever items and products you will give, you need to think about the budget. Think about each target you will give, but also adjust it to your budget. Top marketing gifts to attract prospects and loyal customers Everyone appreciates gifts, especially when they receive useful or thoughtful items that they can use for their daily needs. After considering several things before sending your marketing gift, now we will provide marketing gift ideas that can create meaningful connections, both prospects or existing customers. High quality custom plastic sports cups Drinkware is one of the best items for giveaway items, because it can be used by the recipient for daily needs while working, exercising, or hydration needs at home. You can give a high-quality plastic sports cup with material made of RPET, available in various colors and you can put your company logo in the middle of the bottle. The large capacity of the water bottle, up to 500ml is a solution for everyone who wants to keep track of their water needs. An RPET water bottle made from recycled polyethylene terephthalate (PET) plastic, reducing the need for virgin plastic. This RPET bottle is an eco-friendly alternative to reduce plastic waste and is safe to use as traditional PET bottles. Notebook gift box Notebook is one of the useful items that can be used to record information and anything important. Notebooks are also suitable for all ages, such as students, businessmen, or any profession that requires writing notes in their daily lives. You can give it a set with a pen for writing needs, plus the gift box is made of PU material, with gift bags that can be customized according to the occasion you want. The logo can be processed using hot stamping, making sure the notebook cover and gift box cover have your company logo or slogan. Suspended wireless night light Another useful item that can be used daily by the recipient is a wireless night light. This is a night light with a wireless charger, ensuring fast and convenient charging for your devices, plus a natural light temperature that emits the light that's gentle on the eyes. The touch mode switch enables the recipient to control the light with a single touch. In addition to being an eye-catching decoration, this dimmable desk lamp is suitable for bedrooms where the brightness can be adjusted for the perfect ambiance. Power bank The era of technology requires special power to ensure that the gadgets held remain charged. By providing a large capacity Power bank, you can provide convenience for recipients in charging their devices when they are traveling, office work, or when hanging out. There are many choices of shapes for Power banks such as capsule shapes, mini Power bank mirrors, magnetic mobile power supplies, etc. Custom T-shirt T-shirts are giveaway items that are often used by many companies when they hold special events. You can use this method too by choosing a T-shirt that is made of good material, style and color that matches your company logo, and you provide several sizes that are adjusted to the recipient later. Choose a T-shirt with 220 grams of medium which is often used by local fashion brands, and a regular T-shirt for casual wear. Why are T-shirts good giveaway items? Because the recipient can use it whenever they want. Custom Giveaways : Reasons Why Promotional Products is Crucial Some marketing gift ideas have been presented, but how can you print your company logo or slogan in the center or a specific part of the item you choose? BestGiftHK is your best solution. BestGiftHK is the best place for gift customization with the most advanced digital printing technology, to get the brightest colors, the most detail, and the greatest durability. We have customizable design templates that make it easy for you to come up with your marketing gift ideas, plus thousands of product choices to suit your budget and needs. We are waiting for your promotional merchandise, and we are ready to ship worldwide.

What are your business goals this year? Have you thought about customer engagement? If not, then we have prepared for you some customer engagement ideas to implement in your business. Surveys show that buyers are more likely to purchase products from businesses if they receive a better customer experience. When customers are loyal to your products, your profitability, revenue, and relationships continue to grow. Although there are many steps you have to take to get fully-engaged customers, you can prioritize some of the ideas we will provide so as not to miss out on an opportunity to grow your business and develop customer relationships. What is customer engagement? Customer engagement is a way for a company to create a relationship with its customer base to grow brand awareness and loyalty. It's a way for a company to deliver connected experiences to the customers rather than one-off transactions. By continuing to build relationships with customers and get feedback, your business can have many opportunities to advance and be in line with market desires. What are the benefits of customer engagement? Before we get into customer engagement ideas, we need to know what are the possible benefits that a company can get. Some of the major benefits of customer management are customer satisfaction, high customer retention rates, valuable feedback, brand loyalty, higher revenue, and addressing customers' needs. Although there are many other benefits, we will focus on the benefits above. Customer satisfaction is the main thing in business, because we need to think about how customers use our products and services. Creating a personal relationship by offering other services or products related to what has been ordered by consumers and asking for feedback from customers will increase their trust and satisfaction. After getting valuable feedback, you can fix what is lacking in your services and products. In the long run, you can create products and services according to customers' needs, and will increase revenue over time. The more customers trust your brand, the more loyal they will be and want to recommend it to their acquaintances. How to create a good customer engagement program? To create an effective engagement plan, we have prepared some tips that you can do right away. First, define your user personas and what are the pain points of potential buyers. After getting customer touchpoints, you can map the customer journey by providing solutions to their problems. Decide on what strategy is suitable for approaching customers by implementing at each touchpoint. Track the engagement strategy, because every data you get matters. Do this to several consumers, get user flows and iterate your strategy. If you feel that the above method is still not in accordance with what your company wants to do, we have prepared several customer engagement ideas below. Best customer engagement ideas Now, we will discuss some customer engagement strategies to enhance your business' customer experience. Here's a list of the best customer engagement strategies. Send customer a personalized gift Corporate gifts are increasingly popular because they are proven to engage prospects and increase customer loyalty. You can use this method to attract leads to return and show customers how much you care about them. You can give various kinds of personalized gifts that match your products or services. For example, you can give stationery, jackets, umbrellas, tech accessories, drinkware, or any items with the company logo on that item. BestGiftHK is the best place to make personalized gifts for advertising, giveaways, or brand awareness purposes. There are many printing services provided by BestGiftHK such as laser, pad printing, silk screen printing, whatever method suits the item you choose. You can order from 1 item to bulk order, best quality products and worldwide shipping available. Conduct customer surveys Create customer surveys to get feedback and learn what they like and dislike. It's a great opportunity to improve your business strategies. Send a survey after a customer makes a purchase, receives customer service, or after subscribing to a loyalty program. Any input from customers will be very valuable for the company. The more often you listen to what customers ask for, the more they trust your brand. Regularly communicate with customers The relationship between a brand and its customers is not only about purchasing or using services, but also about how a brand can still communicate with their customers. You can stay in touch with customers via email, website, or social media. Stay interactive with every customer who asks, give a warm welcome when they visit your post on your website or social media, and offer them to subscribe to your content for upcoming contents or products that have not yet appeared on the market. Live chat or real time engagement If you have a personal website for your product, put a menu for live chat for fast communications with prospects or customers. Don't just rely on phones that can lead to call, because you can chat directly with them on the live chat feature that you have prepared, answer their needs, what they are confused about your product, and convert them into buyers. Live engagement will make customers feel cared for, and solidify their choice to choose your products. Reward your customers Loyal customers must be considered, because they are someone who is always actively using your services and products. Give discounts, gifts, renew their subscriptions, as a reward for their loyalty to your brand. Customers will feel satisfied not only from the goodness of your products and services, but because you pay attention to those who have subscribed to you so far. The Best Giveaways Ideas for Business Building a great customer experience should be considered from now on for the progress of your business. What you need to do now is start planning and implementing some of the strategies above to focus on customer engagement. Hopefully our guide and ideas can help you in starting any engagement, expanding the market, and increasing loyal customers in a short time. Don't forget to brainstorm with your team for a customer engagement plan, and evaluate it afterwards to get maximum strategy results.