Corporate gifting is a tested way and is one of the best ways to build relationships with prospects, keep customers loyal, and motivate employees. There's a lot of benefits that you can get after you share corporate swag with everyone on your list. But remember, they key to the success of giving corporate gifts is to be able to choose the right items, seen in terms of use, quality, and how memorable that item is. We have prepared for you some of the best ideas for preparing corporate gifts, or telling you about what is a company swag from start to finish.
What is a swag in corporate?
For businesses, SWAG stands for "Stuff We All Get". We can define swag as souvenirs, wearables, and gifts. A company swag is created as promotional materials, then the company might give away those items for free to promote its brand. Swag can be distributed to prospects, customers, clients, or as prizes. The goal of a corporate swag is to build brand awareness, brand engagement, boost sales, and expand the market.
What is an example of swag?
There are many examples of items that are often used as company swag, such as clothes, tech accessories, mugs, bags, and lifestyle items. Try to provide any corporate swag that is in line with the theme of your product or service, and give it in various ways, such as when customers buy certain products from you, introducing new products in the form of a giveaway, or as a tester to loyal customers as a sneak peek of items that will be launched in the future.
How do you promote swag?
Creating corporate swag requires careful planning. We have to think about many things starting from the budget, when we can give swag, who we should give it to, etc. Now, we need to know how to promote swag.
First, we have to set tangible goals. These goals will give you clarity of the type of items you'll gift. If you want to introduce the product to new users, then engage the prospects in a demo or encourage them to register for product testing and give them your captivating swag. If your goal is networking and you want to mingle with as many people as possible, you can share branded swag with possible clients and start chatting about your product or business that aligns with their business.
After understanding your goal, the next step is to follow up with connections. A company swag is one of your investment avenues, and you need to follow up and stay connected to everyone who receives your swag. If the contact doesn't remember you, make sure you mention the free merch you gave them. This will make the recipient remember your brand and don't hesitate to lean on your swag again for other purposes.
What to consider when choosing corporate swag
Even though there are many choices that can become company swag, you need to think about several things so that your investment runs smoothly. Let's look at some points below.
- Determine the budget
Understanding what your budget is before investing is vital. Even though there are many items you can choose from, you still have to set parameters for how much you will spend. Don't forget to add the cost of branding by personalizing the items, packaging, shipping, or whatever distribution needs. The aim is to provide a lasting impression to the recipient.
- Choose useful items
Good items are items that the recipient can always use. If you want your brand to always be remembered by recipients, provide several items that are useful for daily needs such as water bottles, jackets, desk lamps, travel coffee mugs, umbrellas, or adapt to who your target customer is. Knowing what your target audience needs is the first step to ensuring your swag they will wear all the time.
- Align the items to your company values
Reflect the items according to mission and values. If you want to show that you are a company that protects the environment, you can create company swag with eco-friendly materials, recyclable gifts, or items made from sustainable methods. Choosing items that are in line with company values will show that you are an organization that is consistent and has appropriate values.
- Good quality products
The most important thing for creating company swag is the quality of the items you choose. Never choose items of mediocre quality, because that is the image of your company. The more durable the item you give, the more the recipient will respect your brand and will always remember what you gave. Poor-quality items can be a boomerang for you even though you can save a lot of costs. But if you can ensure that each swag is of high quality, then the recipient will also trust your products and services, because you think of what is best for the recipient.
- Customization
Not all places can provide good quality items and put the company logo on the company swag. The best place for corporate gifts, promotional items, or advertising items is BestGiftHK. We have more than 10 years of experience in making gifts for company needs such as company events, promotional needs, employee recognition, welcome boxes, with all printing services such as silk screen printing, laser, embroidery, and many more.
Why is BestGiftHK reliable? Because we provide client companies with thousands of products, you can put corporate logos on every item you choose, to become a one-stop solution to the gift customization needs for any occasion.
5 Meaningful Company Swag Ideas for Employees
A swag for business is a long-term investment that will provide many benefits for you. Think about your budget and goals before choosing any swag items, and make sure you order them from the best place. There have been many studies that show that many people show a positive impression of a business after they receive branded swag. It's time for you to think about what items are in line with company values, choose items with the best quality, and give them to everyone on your list to build brand recognition and engagement.
