Seminars or webinars are something that companies need to hold or participate in to introduce their products and services to a wider range. With you at the seminar, the audience can learn about the services or products that are your main topic. Preparing a successful corporate events seminar is a major requirement so that everything we want to convey is delivered properly without any cracks or misses. Whether it's your first seminar or your tens, planning is always necessary.
Before we go into some tips when you are leading a seminar, we also need to know what are the elements in the seminar, and what is the main purpose of the seminar. Let's get into it.
What are the elements of corporate events seminar?
Everyone agrees that seminars are an influential way of conveying your message to a group of audience. The combination of presentations and interactive hosts can grab the audience's attention and deliver the messages clearly. There are several essential elements that must be present in a seminar presentation, so that you can be interesting, convey something interactively, and the presentation will run smoothly.
- Content organization
The foundation of leading a successful corporate events seminar is educating various people with different backgrounds and understanding levels. That's why using complex conventions and technical jargons is something that is most avoided, and you should focus on creating content that is reader friendly.
For that, you have to do a topic selection by studying the type of audience that you will explain, summarize the information you want to convey in a logical manner until every point is visible, and do research for various details to be applied in the presentation by providing facts and numbers.
- Slide Designing For Presentation
Speaking in front of a crowd without using a presentation will look stiff and not everyone wants to listen to such a model seminar. Plan a successful seminar by using slide designing like PowerPoint, because the combination of images, text and videos can attract the attention of the audience.
Ensure the color and text is synchronized, don't have too many pictures or text, balance it with graphics or tables. The duration of each slide should not be too long, and not too fast, so that everyone has the same understanding as the normal delivery time.
- Presenter is the Key to Make a Difference
Even if you have prepared a presentation without error, you need to have a way to handle technical hindrances when you forget your line. Keep calm and confident, keep an eye on these things : Do a lot of research, and rehearse it more than once before presentation, maintain eye contact with the audience, have a comfortable body language. Don't forget to lighten up the situation by giving a few funny quotes, or take queries from the audience over time until the disruption is corrected.
What is the main purpose of corporate events seminar?
The main purpose of seminars is to enable the audience to improve their understanding and knowledge of a topic led by staff by engaging with key issues. Business people can make seminars a promotional step or create an effective marketing plan.
The seminar will be considered successful if the audience understands what the host is saying, asks about something that is not known, there is interaction and more desire to find out about the topic you are bringing. Seminars will extend your networking opportunities, because after you lead a successful seminar, you can become a point of attention and other meeting professionals who are interested in your topic.
It's not easy to prepare for a seminar and be able to reach a point of success. Let's look at some tips to lead you to success in seminars.
5 Tips to Leading a Successful Corporate Events Seminar
Discussing a topic alone is not enough to get the audience's attention. Here are 5 steps to reach it.
- Determine 5 W of your Seminar
The first W (WHY) is clarifying the objective. Does your topic aim to educate the clients? Generate new clients? Or build a business relationship? You must prepare the answers to this question clearly because it has a big impact on your effective seminar.
The second W (WHAT) is the topic. Choose an innovative, educational, and well-researched topic. Choose a topic that is light and not too complex to align the understanding level.
The third W (WHO) is the target audience. After your topic is selected, ensure your topic is in accordance with the target audience. Identify your persona according to your audience. If the seminar is attended by CEOs, HR Directors, educators, small businesses, or others, you must adjust to the audience and use appropriate language. Comfortable speaking is a must to provide general information without any gaps between the presenter and the audience.
The fourth W (WHEN) is the time slot. Identify the time period, don't exceed the allotted time. Allocate the time to convey your topic and objectives, ensure you have enough time for Q & A, and provide corporation gifts or souvenirs for brand awareness and appreciation to the audience.
The fifth W (WHERE) is the location. Choosing a location that suits your target audience. Choose a location that can generate new clients centrally located to your client base, with a conducive atmosphere and suitable for seminars.
- Put a rough budget
Even though you have prepared a profit goal in mind, prepare a rough budget for the expenses without sacrificing profit. Fill in the unknown budget for research needs, find the right location for the seminar, and buy souvenirs in large quantities as a sign of appreciation for the audience.
- Select a proper date
Select two dates, the first is the optimal date to make sure attendees are more than you expected, and they have free time so you can deliver topics according to your wishes. The second date for backup if something happens.
- Research location, speakers, and vendors
After you are sure to do a webinar or seminar, you need to research everything you have to say, starting from the ideal geographic location, how many people will come to the seminar, ask the venue whether it provides WiFi with a stable connection, choose speakers who can serve as backers up you when the presentation starts, review your contract and ask anything before signing.
- Start promotion
Promote your webinars or corporate events seminars to establish your brand and build a broader audience. Use email and social media to promote your event. If it's necessary, make promo videos to attract the attention of more people. Don't forget to prepare corporate gifts, souvenirs, or anything that can attract people to attend your seminar or webinar.