Reasons Why Employers Should Participate in Job Fairs
Brand Visibility

Reasons Why Employers Should Participate in Job Fairs

The company is growing rapidly, the demand for your products or services is increasing every year. It's time for you to expand your team and make sure you get the best talent to fit the company needs. But finding the best talent will be difficult if you open job vacancies in the usual way. How to quickly get a top talent in a short time? By attending job fairs. Especially if you are an employer in a small or medium enterprise, this event will greatly help you in attracting top talents and many other benefits. BestGiftHK has prepared this information for you, and stay tuned if you want to know why job fairs are worth it. How job fairs work? Before understanding how a job fair or career fair works, we need to know the definition first. A job fair is an event organized by organizations that specialize in holding similar events like this, and is held at exhibiting centers, universities, or schools, depending on the fair nature. Each stand is booked in advance, and as an employer you must find out information about getting the slot while adjusting to the needs of the candidates you want. The main objective is simple, meet other professionals in the same industry and learn about career opportunities, how they attract talents, and make a connection for further collaboration. Each company will be provided with a booth or table, and this is your chance to get information about them or speak with one of the people at the booth and ask about their company. As for choosing candidates, you can see how many people are enthusiastic about your company, and you need to use this as an evaluation for what can be fixed if you want to attend another job fair on another occasion. Once you have some candidates and you have explained the qualifications and company information, you can select them directly or give time for the candidates to learn more about your company. As much as possible, you can stay in touch with candidates and other companies as a means to expand your network. Why is the job fair worth attending? A job fair is not only worth it for job seekers, but also for employers and recruiters. It is a rare thing when you can meet many job seekers and companies in the same industry in one place. You don't have to travel far or wait long to get the best talent, or a means to expand your network. You just have to attend a job fair, and the opportunity to increase potential collaboration and cooperation will be very high. If your company is still classified as a small to medium-sized business, your scope is not wide enough and only a few candidates will see you when hiring. This will be a problem if you want to get experienced talent or want many candidate options and various backgrounds. But by attending a job fair, you can get a great opportunity to introduce your company in a broader market, attract job seekers to learn about the company and maybe bring referrals for other job seekers who did not have time to attend the event. Benefits of employers attending job fairs We know that job fair benefits job seekers because they have many options to apply for jobs in places that match their requirements. But what are the benefits for employers? Let's see: Brand visibility Participating in career fairs increases the opportunity for company's brand visibility. It's your chance to demonstrate the organization's commitment to supporting the local workforce and investing in the community. It depends on how you attract job candidates, so they have a positive experience at your booth and lead to higher quality hires. You can provide company swag as a reminder for candidates in the future, or brand awareness when recipients use the items you give them. Real-time feedback Engaging with lots of candidates at career fairs allows employers to learn about market trends, what candidates need, and how to attract as many candidates as possible to your booth. You can get real-time feedback by comparing how you attract talents, with competitor practices, plus what the next steps in recruitment are if your brand is going forward. Efficient screening A job fair will make it easier for companies to do the initial screening process. When candidates show interest in your booth, employers can quickly identify whether their qualifications are appropriate, whether they fit your company's culture, and what they need in the future. This is different if you open a job vacancy online, when you can't meet them face to face and ask questions in real-time, and can't talk casually without any pressure. It's like employers and candidates have no barrier to sharing their information, and more aligned visions and missions. Development of talent pipelines Even if you only have a few open positions, a career fair will give insight into promising applicants with different skillsets and expertise, which might create a talent pool or make you think about positions that are suitable for this talent. You can get their contacts, and lowering the time to find potential candidates when openings become available. Cost-effective recruiting Job fairs are the most cost-effective way for employers to recruit a large number of candidates without having to spend a lot of time. You simply accept resumes from interested candidates, and stay in touch with them while you are interested in several available candidates. Best 15 Conference Gift Ideas for Conference and Events Attending a career fair or a job fair is a valuable tool for both job seekers and employers. To attract employers and top candidates, you need a lot of preparation starting from introducing the company, showing the company's culture, or preparing company swag as a reminder for candidates about your company, or other companies when you stop by other booths for expanding networking.  BestGiftHK is your best place to make corporate gifts or company swag, by putting your company logo on the items you choose. We have thousands of products with high-quality and ensure the logo will match every item chosen. It's time for your brand to be known widely starting from attending a job fair and giving company swag to audiences.  

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