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Advancing your business is the most important thing for the survival of every business. One way to expand your market is by promoting your product, this can be by giving away your product for free, giving a discount on your product, or giving away with terms and conditions that apply. However, choosing the perfect specialty product to promote your brand can be complicated once you realize how many promotional items there are out there. Don't worry, because we have selected the perfect promotional products for your business, with several possible items that can be kept and used repeatedly by consumers. The following are the most popular promotional items that can advance your company and elevate brand awareness. What is a promotional product? The definition of a promotional product is any product or item that a company gives to promote the business. The products can be customized by installing a brand, logo or slogan and distributed among potential customers or loyal customers to expand the market, increase brand loyalty or create a long-lasting relationship with customers. Some items that are often used as promotional products are shirts, coffee mugs, hats, tote bags, notebooks, pens, water bottles. The product is expected to be used in daily life and fulfill a practical use in leisure time or at work. What is the point of promotional products? The point of a promotional product is that it influences, incentivizes, and reminds the recipients of the brand they receive and take a desired action such as buying the product or using the brand's services. Branded products can be given to potential customers, clients, employees, or loyal customers. This is one effective way of advertising, because it is included in the long-term investment by providing a lot of positive impacts to the brand. How effective is a promotional product? A branded merchandise is the best way to increase brand awareness, and more than 80% of new businesses do this and get their own way for their brand to be known. The point is to make a great impression on the recipient, because the survey said that someone who received promotional items would make them more likely to use that brand in the future or recommend the services to others. Why do you need promotional marketing? Because this way, you can create a great impression, influence purchasing decisions, and effectively help deliver on all marketing fronts. Data shows that branded merchandise is more suitable for invoking loyalty towards a cause or an event, compared to seeing a brand on TV or other media advertising. The best promotional products that popular this year Now we understand how important promotional products are for the progress of your business. Let's see what can be used as a promotional product, plus give a great impression to the recipient and they can use it in their daily life. Promotional USB drives A USB drive is a staple for work, school, and for any data needs. USB drives are useful, versatile, and people use them all the time. In fact, USB drives are used and desired more than Power Banks. The biggest takeaway from this is that we don't need to always look for what's new in technology, but how we can meet the needs of technology users. You can easily attach a company logo to a USB drive, and ensure you prepare a USB drive with a large capacity. Promotional outwear Promotional outerwear such as jackets, vests, hoodies, sweaters, are some types of items that will be kept by the recipient for an average of 12 months or more. Benefits of Using Custom T-shirts for Brand Promotional Imagine if the recipient wears that outerwear when they go out, and how many people can see your brand out there. Ensure you make outerwear for all sizes, lightweight, durable, as well as water-repellent fabrics. Custom tote bags Tote bags remain one of the popular promotional items. Many people keep tote bags for daily activities because they can be useful for many things such as groceries, carrying things to school, etc. Make the tote bag as attractive as possible, and also of good quality to be able to hold a lot of items at one time. A company logo can be placed on the custom tote bag with a matching color. Custom drinkware Drinkware is an item that will always be used. You need to focus on sustainability for this item, ensure you use durable materials such as reusable bottles, insulated tumblers or mugs. Insulated drinkware will ensure drinks stay hot or cold, can be used while working, traveling, or when you want to enjoy a warm drink in the morning. Recipients can use the drinkware and take it wherever they want, because everyone needs to drink and rehydrate. Work from home products For those of you who have remote workers, you can provide promotional items that support your employees' work at home, such as desk lamps, wireless chargers, noise canceling headphones, wireless mouse and keyboard, mini air humidifier, etc. Your employees' comfort at home can also be your main concern, to ensure they can provide their best performance. Printed hats and headwear Promotional hats can be worn outside or inside the house, allowing you to show your brand to different audiences, times, and places. Hats can be worn on every style of clothing. Beanies and hats are the best choice for promotional items, and you can add a company logo with a laser-cut patch or embroidery. Now you understand how important promotional items are for brand awareness. Hope our ideas can suit your promotional needs, and look for the best place to add your company logo to the items you have chosen. Don't you have a recommendation for the right place for this? Don't worry, you can entrust it to BestGiftHK. BestGiftHK has been making corporate gifts since 2014, and we consistently help our clients to make the best gifts for promotions and ship globally with our local dropshipping and warehousing capabilities. Many choices of products and printing services, making us the best place for you to make promotional items.