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Wanting employees with talents that match the needs of the office is the desire of every business owner. But top talent will not come out of nowhere without us looking for it ourselves, especially if you rely on job applications that you open yourself. Sticking with the old method for the recruitment process is not enough to attract top talent, and requires companies to attend a job fair. By attending events such as career fairs or job fairs, companies have a wider opportunity to get top talent because many job seekers are in one place, opening up opportunities for employers or potential employees who may not have known your company before. Let's explain how to attract top candidates when you attend a career fair. Why do we need to attract top candidates? Attracting top candidates is needed because it is a significant measure of business progress. Top talent drives productivity, innovation, reduces errors or rework, increases business efficiency, and often takes the company in a direction that has never been thought of before. In the long term, loyal top talent can reduce the need for frequent hiring because they can help management deploy assets in the right place.  One person who is experienced in their field will not take much time for training, and can be an inspiration for other employees for their work ethic. Unlike someone who is inexperienced and still has a lot to learn, they need guidance and adjustments to complete tasks, and can hinder the company's performance for the first few months. Is attending a job fair worth it? Attending job fairs or career fairs is useful for every company. In addition to having many opportunities to see various candidates, you can introduce your company to a wider audience, increase the possibility of collaboration or open up opportunities for job seekers who have never heard of your company before. Job fairs can be a special medium to learn new things such as how competitors attract their talents, how a brand shows itself in a big event, what a company should do when in front of a crowd, and how to show company values ​​to build a good image. Attending job fairs saves a lot of time compared to manually opening job openings. The scope is much bigger, you can open up new ideas for possible roles you need in the future, and constant learning to show your brand perfectly. Ways to attract top candidates at a job fair We have prepared several recruitment tactics to attract top talents at a job fair. Whatever your organization, values, and company goals, the strategies below are powerful methods for optimizing your recruitment at a career fair. Giving company swag to candidates A company swag is one method that can attract many candidates to learn more about the value of your company. Plus, if you give items with your company logo on it, they will remember your brand every time they use the item. Corporate gifts or giveaway items are one of the best ways to show how positive a company is, because they want to provide the best from their candidates. Top talents will think of this as something valuable, because a small gift from a company that has not even worked with them is a sign that the company can be the right place for their future career. To make the best quality company swag, you can order it at BestGiftHK. We have more than a decade of experience with thousands of product choices such as drinkware, tech accessories, stationery, clothing, etc. BestGiftHK will make the best company swag for job fairs or other big company events. Always ready on your booth Your readiness while at the booth can be a reference for job seekers in determining which company they will choose later. Show your enthusiasm by standing at your table, and other team members can sit at the laptop to help candidates and answer their needs. Ensure that each member speaks to potential candidates, do not use your phone while speaking to attendees, greet everyone passing by and show your politeness when they stop at your booth.  Ready for the frequently asked questions While you have prepared what to ask candidates, job seekers will also have many questions for your company. Frequently asked questions need to be answered in detail to make them a fitting job prospect. Each of your answers represents your company and how you can create a positive image. Some common questions are 'what is the company culture like?' 'What are the next steps in the hiring process?' 'What are the duties and responsibilities?'.  Reasons Why Employers Should Participate in Job Fairs You can spot top candidates by how detailed they ask. Because critical people want to get as much information as possible, and that is a sign that they are really selecting what kind of workplace they want before they show their talent. Create an outstanding booth Prepare a fairly large place for potential candidates. Create a manageable and memorable booth for job seekers. Add a banner wall, custom tablecloth with company logo, use screens for useful information, distribute brochures if necessary. Prepare tables, chairs, pens, notebooks, paper trays for resumes, laptops and power supplies. Your completeness in the booth also becomes a separate view for potential candidates. Follow up potential candidates Follow up candidates as soon as possible to inform them of the next steps they should take, especially if you have noticed that there are top talents among those who came to your booth. Don't give a long time to follow up, preferably one to two days after the job fair. There are chances that every candidate is impressed with your company, or other similar places. Don't give the opportunity for top talents to leave or wait for your answer, get them on board as fast as you can. Making a lasting impression to candidates is the best way to attract top talents at job fairs. Prepare your best when you want to pick up top talents at career fairs, keep learning from feedback to prepare for the next job fair, and make your brand stand out in a wider market.