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Wanting employees with talents that match the needs of the office is the desire of every business owner. But top talent will not come out of nowhere without us looking for it ourselves, especially if you rely on job applications that you open yourself. Sticking with the old method for the recruitment process is not enough to attract top talent, and requires companies to attend a job fair. By attending events such as career fairs or job fairs, companies have a wider opportunity to get top talent because many job seekers are in one place, opening up opportunities for employers or potential employees who may not have known your company before. Let's explain how to attract top candidates when you attend a career fair. Why do we need to attract top candidates? Attracting top candidates is needed because it is a significant measure of business progress. Top talent drives productivity, innovation, reduces errors or rework, increases business efficiency, and often takes the company in a direction that has never been thought of before. In the long term, loyal top talent can reduce the need for frequent hiring because they can help management deploy assets in the right place.  One person who is experienced in their field will not take much time for training, and can be an inspiration for other employees for their work ethic. Unlike someone who is inexperienced and still has a lot to learn, they need guidance and adjustments to complete tasks, and can hinder the company's performance for the first few months. Is attending a job fair worth it? Attending job fairs or career fairs is useful for every company. In addition to having many opportunities to see various candidates, you can introduce your company to a wider audience, increase the possibility of collaboration or open up opportunities for job seekers who have never heard of your company before. Job fairs can be a special medium to learn new things such as how competitors attract their talents, how a brand shows itself in a big event, what a company should do when in front of a crowd, and how to show company values ​​to build a good image. Attending job fairs saves a lot of time compared to manually opening job openings. The scope is much bigger, you can open up new ideas for possible roles you need in the future, and constant learning to show your brand perfectly. Ways to attract top candidates at a job fair We have prepared several recruitment tactics to attract top talents at a job fair. Whatever your organization, values, and company goals, the strategies below are powerful methods for optimizing your recruitment at a career fair. Giving company swag to candidates A company swag is one method that can attract many candidates to learn more about the value of your company. Plus, if you give items with your company logo on it, they will remember your brand every time they use the item. Corporate gifts or giveaway items are one of the best ways to show how positive a company is, because they want to provide the best from their candidates. Top talents will think of this as something valuable, because a small gift from a company that has not even worked with them is a sign that the company can be the right place for their future career. To make the best quality company swag, you can order it at BestGiftHK. We have more than a decade of experience with thousands of product choices such as drinkware, tech accessories, stationery, clothing, etc. BestGiftHK will make the best company swag for job fairs or other big company events. Always ready on your booth Your readiness while at the booth can be a reference for job seekers in determining which company they will choose later. Show your enthusiasm by standing at your table, and other team members can sit at the laptop to help candidates and answer their needs. Ensure that each member speaks to potential candidates, do not use your phone while speaking to attendees, greet everyone passing by and show your politeness when they stop at your booth.  Ready for the frequently asked questions While you have prepared what to ask candidates, job seekers will also have many questions for your company. Frequently asked questions need to be answered in detail to make them a fitting job prospect. Each of your answers represents your company and how you can create a positive image. Some common questions are 'what is the company culture like?' 'What are the next steps in the hiring process?' 'What are the duties and responsibilities?'.  Reasons Why Employers Should Participate in Job Fairs You can spot top candidates by how detailed they ask. Because critical people want to get as much information as possible, and that is a sign that they are really selecting what kind of workplace they want before they show their talent. Create an outstanding booth Prepare a fairly large place for potential candidates. Create a manageable and memorable booth for job seekers. Add a banner wall, custom tablecloth with company logo, use screens for useful information, distribute brochures if necessary. Prepare tables, chairs, pens, notebooks, paper trays for resumes, laptops and power supplies. Your completeness in the booth also becomes a separate view for potential candidates. Follow up potential candidates Follow up candidates as soon as possible to inform them of the next steps they should take, especially if you have noticed that there are top talents among those who came to your booth. Don't give a long time to follow up, preferably one to two days after the job fair. There are chances that every candidate is impressed with your company, or other similar places. Don't give the opportunity for top talents to leave or wait for your answer, get them on board as fast as you can. Making a lasting impression to candidates is the best way to attract top talents at job fairs. Prepare your best when you want to pick up top talents at career fairs, keep learning from feedback to prepare for the next job fair, and make your brand stand out in a wider market.

As a small business owner, you may think that branding only needs to be done by large-scale businesses because they have a lot of budgets for it. But the truth is, business branding is done whether you have a big or small business. Even though you still don't have a lot of funds for brand awareness and need to think about the stability of the company's finances, small business branding must still be considered to grab potential customers and help your business stand out. Let's see what strategies can be done by small businesses to go to the next level. What is the meaning of branding in business? Branding is the process of making your business name known to the target audience and general population. Branding consists of company's name, logo, messaging, visual design, values, mission, and tone of voice. The goal of branding is to create a recognizable presence in the market that matches customer's needs, communicates the value and benefits of the business to customers to foster loyalty.  A strong brand can attract loyal customers who are willing to continue buying your products or using your services. Small business branding is necessary because a business needs to start their journey until they can be recognized and get loyal customers. What happens to businesses without branding? Businesses that do not do branding will struggle to gain meaningful connections with their audience. Many businesses fail to compete because they cannot withstand competitive pressures. They only rely on their products or services without reaching a wider market, because they do not do enough branding. Customers can easily forget a brand because they do not have a memorable experience. When you only rely on new customers and lack of loyalty, you will struggle when more and more competitors start to rise and your brand becomes less well-known. Neglecting brand strategy will also confuse your future business steps. You cannot connect with the target audience because you do not have a clear understanding of the audience's needs and preferences. Even if you do advertising, the results of that advertise will be lacking because it is not supported by solid branding. You will miss out on great opportunities even though you have done a great campaign. Effective small business branding for success Branding is a must for small businesses. We’ve put together five small business branding strategies to help you level up your business without blowing your budget. Figure out your brand identity Branding is not just a logo, but more about who you are as a company. You need to get really clear about who you want to be and how you define yourself as a brand. There are several questions that you need to make sure for brand identity such as 'How do I want to be known in the marketplace?' 'What are my company's values ​​and missions?' 'How is my brand different from others?' The more clarity you can explain about these questions, the more you can put many ideas into your branding. It will be easier for you to develop a marketing strategy and grab customers' attention as a result. Define your ideal customer Many small businesses focus more on what products or services they offer, without thinking in detail about who they want to target for those products and services. Take a time to determine who your ideal customer is such as how old are they, what kind of income, do they dominate in one gender, what matters to them, and why do they need your brand? When you start to understand your target market, you can use this information for branding strategy. Good target will make it easier for you to truly connects with the customers and attract more potential customers in the same field. Content marketing Content marketing is a great opportunity to show off what you can do. By establishing yourself as a provider of information on any subject in your field, your audience will trust your brand. Once trust is built, they will choose you as a company to do business with. Content marketing provides an opportunity to strengthen your branding and can be done by creating blog posts, videos, or social media posts. The point is to provide tons of information about what you do in your industry with soft selling to your products and services. The more you provide value and answer the customer's questions through your content, the more you will build trust, and that trust will benefit your business. Looking for partnership opportunities A new brand is still difficult to establish trust from the beginning. You can look for partnership opportunities with other brands from similar business but non-competitive audiences. For example, if you sell energy drinks, you can look for partners with local races or marathon events to include your energy drink in their gift bags or have a booth around the event. This will open up a big possibility for many people to notice your product and whether your product works well on them. Your brand will be easy to remember because they feel helped or interested in your product when trying it at an event. Maximizing customer service In addition to maximizing the products and services you sell, you need to maximize customer service to customers. Provide the highest level of service to the customer to grow a positive experience every time they interact with your brand. Customer service is worth more than customer interacts with your brand, sometimes customers will come back because of your hospitality or how you solve their problems. Provide a consistent positive experience to customers no matter where, when, and why they interact with your brand. Give the best to customers, then you will be the best brand for them. How To Do Coffee Shop Branding Strategy In 2022 Now you understand what are the effective ways to start branding in your business. There are still many more ways to maximize branding for small businesses, such as giveaway items, corporate gifts, or company swag. For the best place to create customized items with your company logo on the item you choose, BestGiftHK is the solution. You can maximize branding by giving merch or any useful item with your company logo. Check out the BestGiftHK website now to start creating personalized items and other ways to thrive your small business to the next level.