第一次幫公司搞禮品訂製,好多人都會撞到同一個困局:上網一搜,幾十間供應商,報價由平到貴差成倍,個個都話自己「質量好、交貨快」。到底信邊個?揀錯一間,輕則出嚟嘅嘢同想像差好遠,重則趕唔切死線、或者收到貨先發現印壞咗,想補救都冇時間。 對中小企嚟講,一次採購失手嘅代價唔細——所以揀供應商呢一步,值得多花少少時間諗清楚。以下 5 個標準,幫你篩走唔靠譜嗰啲。 一、供應商點解會直接影響最終效果? 好...

好多老闆一講到送禮,心裡面都有個疙瘩:年年都要花,但錢落咗去,好似冇聲冇息,又講唔出換返咗啲咩。於是送禮就變成一項「例牌做、唔想深究」的開支。 但其實,送禮同落廣告、做 marketing 冇分別——做得啱,係計得返數的。只不過好少人真係坐低,用「呢筆錢換到咩」呢個角度去諗過。 送禮之前,先諗清楚想達到咩 你唔搞清楚目的,就冇得計回報。企業送禮,講到底通常係為咗三樣嘢其中...

送禮最尷尬的一種情況,唔係買貴買平,而係「送錯咗類型」——俾客戶送咗一件似員工紀念品的東西,或者俾員工送咗一件太商務、太生疏的禮物。收禮人心裡面會有種微妙的違和感,講唔出但感覺得到。企業送禮真正的學問,唔喺於「送咩」,而喺於「對邊個,送啱嗰種」。這篇就按受眾拆解:客戶、員工、合作夥伴,三種關係各自該點揀。 送禮前必問的三個問題 落單之前,先答自己三條問題,方向就清晰一半: ...

負責過公司送禮採購的人都明白:預算表上嗰個數字,往往同期望之間有段距離。老闆想要「有面、有心思、又唔失禮」,但落到實際,batch 一大、單價一壓,好容易變成一堆冇人記得的贈品。其實問題多數唔喺預算太少,而喺錢冇花喺啱的位置。這篇就拆解一套實用的企業禮品預算規劃框架,幫你喺任何預算下都揀得精準。 一、預算規劃點解咁重要? 送禮唔係「有幾多錢買幾多嘢」,而係一次品牌投資。同樣一萬蚊,可以買一百...

Finding a meaningful gift doesn't always have to be expensive. In Hong Kong, while many gift options appear luxurious and elegant, there are still many gift options priced under HK$200 that still c...

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The Mid-Autumn Festival is a highly cherished celebration in many Asian cultures, celebrated by sharing moments of gratitude and prosperity with family members, colleagues, friends, and business pa...