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A brand is the most essential thing in a business. Doing a coffee shop branding strategy is as important as the quality of the products you sell. By following our branding tips, you can elevate your business and go to the next level. Many coffee shop owners think only about taste, and the perfect brew technique, or are obsessed with ethically-sourced beans but don't pay attention to their branding process. Opening a coffee shop does not only focus on taste or shape but also has a branding strategy in it. Don't worry if you don't have a reference for the branding process because we will give you some tips about coffee shop branding. Brand and Quality Go In One Direction The brand is not only about taste but all aspects that you provide for customers. In modern advertising, a brand is a combination of the product's name, attributes, price, packaging, history, and reputation. The brand is the perception of the customer for your product. Taste does determine whether customers will continue to choose to stay with your brand or not, but it is one of the steps chosen by customers because not all customers care about taste. The quality of your product should go hand in hand with the brand. Staff service, packaging quality, and taste will become one package to show who you are in the coffee world. Accept criticism and suggestions from customers to better your product. Repeat the process until you get positive reviews on Google reviews about your coffee shop to further reinforce your brand. If you see someone somewhere holding a white cup with a green logo, you are immediately drawn to Starbucks. It is one of the brand recognition that you need to pursue. You can promote your brand with unique packaging, good merchandise, colorful sleeves, and anything else to show your coffee shop is worthy to compete with others. Having a Concept That Aligns With Your Business Mission Every entrepreneur has steps and concepts to advance their business. Make coffee shop branding the root of your business strategy to better understand what you will display, who you are in the coffee shop world, and what goals you will achieve. Your business mission and current brand stay aligned. For example, if you want to prioritize luxury looks, you can design from the cup, and beverages display, to the coffee shop environment, looks amazing. You can use plain brown paper cups to give customers a premium feel. When you serve coffee for dine-in, you can put the coffee on a round wooden plate that matches the color of the table. Stay with your identity to give your own "brand" to every customer. Don't forget to ask for suggestions or feedback because you can't brand yourself and think your idea is the best. Feedback from customers will be valuable for the progress of your business and how you can survive in the coffee shop competition. The Logo is the Face of Your Brand Brand recognition starts from customer perception. Having a good logo can be a selling point and instantly recognizable. Don't underestimate a logo because customers can get to know your brand only through the logo. A unique logo can be obtained from the right designer. Do not let you change the logo choice because you underestimated the initial logo creation. Rebranding costs a lot, and you have to do branding from scratch. Invest yourself in a business logo. If you've got a good logo, stick with it because a logo can be worth a thousand words. Become a Dynamic Coffee Shop Think of ways to attract customers back to your coffee shop by adapting to new things. Never be satisfied with your current cafe arrangement. Coffee shop branding can be done through the layout. For example, some fast food companies have a habit of adapting their staff's clothes to the current holiday event. There is a new menu or "custom" that adapts to the current event. It can be a good branding strategy because customers will get to know us with a coffee shop that can adapt to events and not just show monotonous things. You can offer special menus available during specific events such as thanksgiving, valentine's, Christmas, or other important menus. That way you can do coffee shop branding with interesting features. Online Presence Now business people want to do brand awareness through social media. Share your coffee shop with the world and reach people wider than before by showing photos or videos of your cafe activities to attract potential customers. You can create an 'Instagrammable' layout so that customers are attracted to your place and get a good spot for photos. In addition to delicious dishes, customers will enjoy it if they can share their photos at your place. Gradually your coffee shop is known to be a great place for photos and the food that never disappoints. Those two things are a great combo to get branding opportunities on social media. Start branding through Instagram by sharing photos of your mainstay menu and encourage your customers to use the hashtag of your business name every time they want to share their moment. You can do coffee shop branding combined with a discount strategy. For example, customers who want to share their moment at the cafe and put a caption and hashtag for your brand will get a special discount or free drinks. Be Active in Your Community If there is an opportunity to introduce your brand, then try looking for festivals or following community levels as an easy way to get hundreds of people who don't know about your brand. If there are loyal customers who participate in the same event, it can become a bond between you and your customers and treat you as not an ordinary coffee shop. You don't have to spend a lot of money. Just bring small bars with your signature drink at an event. Share your activities on social media so that your customers will know when you attend an event, whenever they are near the event or attend the event. With these few tips, you can already run a coffee shop branding strategy without spending a lot of money on marketing costs. Brand recognition is vital for any coffee shop. Besides, you can offer coffee shop merchandise that you get from BestGift.com.hk to spread your brand even further.

A coffee roaster machine is one of the essential equipment in a coffee shop that roasts the coffee beans. The roasting process using a coffee roaster will bring out a distinctive aroma and can attract the interest of many potential customers. It's a huge investment for you by choosing the best commercial coffee roaster as one of the must-have inventory in a cafe. How to choose a coffee roaster cafe? Determining the best is not easy because it requires consideration of several things. Coffee roasters are available in the market with many designs, forms, sizes, and functionalities. You must know the purpose of why you need a roaster in your cafe. Below is a list of things to consider regarding which coffee roaster machine is suitable to buy. Cost All businesses must think about the costs to determine upfront investment with the right steps. Is a coffee roaster machine needed when you first open a coffee shop, or can you use other options until there is sufficient cost. The cost of a coffee roaster will be determined by how many coffee beans per batch per run. A private cafe will be different from a large coffee shop with many customers. The need to process coffee beans will be aligned with how big the roaster machine is needed. There is an additional cost for installation, licenses, and maintenance for each roaster that will be selected. The cost per batch must be measured by how effective the roasting process is while saving a lot of time in producing coffee beverages. The most important thing to choose a coffee roaster café is cost-effectiveness. Functions and Features Roasters have many variations in size, function, and shape. The many coffee beans require you to study each of their characteristics because each bean has a different aromatic flavor of dense, intense coffee and oil. The right roaster can determine the blend you want, whether you want a classic blend or something else. Roasters have gas and electronic types. Place the roaster in a drum bed or fluid bed, stainless steel or cast iron, direct flame or infrared, automatic or manual. Raw coffee beans require a roasting process because they are solid, stale, and hard. Nothing can be done with green beans and go through a roasting process. If you have been buying coffee beans from retail, you have to measure the exact cost between doubling your cost to buy a commercial coffee roaster, or still getting coffee from retail. Size Small cafes require coffee roasters between 3-10 kg and cost between $15,000-$25,000. Try to find a smaller capacity and prioritize roasting rather than focusing on other things. Investing in a coffee roaster machine must adjust to the size because you understand how many coffee beans you need every day. For example, a store or restaurant will use 24 kg of beans processing 30 pounds per hour. Coffee roasters can roast at 70-80% capacity per hour. Consistency Each coffee shop has its characteristics with the coffee beans they use and what roaster they choose. Maintaining the flavors will be determined by how much you can process coffee beans for stock in your cafe. That's why your cafe needs a coffee roaster machine to process every coffee bean you choose.  Have You Determined What Coffee Roaster You Will Choose? That's a summary of what you should consider before choosing commercial coffee roasters. Determine the size, function, and price that fits your current business. There is no need to rush to buy a roaster, but try to choose the right machine that suits your business needs. After making a front investment in the form of a coffee machine, you can think about selling coffee shop merchandise like the one at BestGift. Elevate your business even faster.

The coffee shop does not only focus on beverages but also on the environment and overall vibe as well. Now, people not only want to enjoy a delicious meal and great coffee, but they need a place to relax and socialize. If the coffee shop feels comfortable, customers can stay long and come back to visit your cafe for a great experience. What can provide a memorable experience? One of them is coffee shop lighting. Learning about coffee shop lighting tips will help you elevate your cafe and enhance its looks. In addition to table layouts, decorations, or merchandise in the coffee shop, choosing the right lighting is imperative. There are many things to consider before you choose coffee shop lighting. Placement, styles, lighting types, and many other factors. Below are some of the coffee shop lighting you should know. Types of Coffee Shop Lighting There are three primary coffee shop lighting types, which are ambient, task, and accent lighting. Each type has its purpose and can be used as an option for different situations. Ambient Ambient is the primary source of lighting with the greatest effect and enlightenment in the room you want to install. You can put natural sunlight or electric overhead fixtures to make it easier for people to see their surroundings while lighting up their surroundings with its bright light. Task Task lighting is suitable to be placed near the staff's workplace to maximize them in doing their tasks. It's a concentrated light source that is suitable for helping staff when cooking or for customers who want to see the menu on the wall. Some examples of task lighting are overhead lamps and fluorescent lights. The hostess stand and customer tables are suitable to use this type of light. Accent Accent lighting gives the impression of drama and aesthetics in nature. Almost the same as task lighting as a concentrated light, but provides more focal points for things like merchandise, menu highlights, or fancy artwork. Lighting That Describes the Mood Lighting can show the overall mood in the coffee shop. Low lighting and bright lighting are two approaches to mood lighting. Low lighting This lighting gives a relaxed and romantic impression to encourage customers to linger at the cafe. Low lighting is suitable for couples who want to be detached from others, providing enhanced privacy. You can put accent lighting and overhead dimmers and mix it up. Bright Lighting As the name implies, bright lighting will be more stimulating and make customers stay awake and alert. It will give customers high energy, a good mood, and positive vibes. You can use overhead light fixtures or large windows with wide sunlight access into the cafe. Different Coffee Shop Lighting Based on the Meal Time If you want a different type of coffee shop lighting throughout the day, you can adjust it according to the time you eat at that time. You can provide different lighting for breakfast, lunch, and dinner. For example, you allow customers to enjoy natural sunlight without having to add additional lights to the cafe. It will keep the customers to be awake and starts their day. Next, for lunchtime, you will use moderate lighting while adjusting to the number of turnovers of customers during lunch rush hour. For dinner time, you can use low intensity of lighting as relaxing vibes after customers pass their work time or go through the day with their activities. Choosing the right coffee shop lighting can help you provide an excellent experience for your customers. A good coffee shop not only provides a delicious menu, but also a cozy place that makes them feel at home and becomes a destination when customers need it. In addition to focusing on lighting, for those of you coffee shop owners who are looking for coffee shop merchandise, you can visit BestGift to elevate your revenue by giving options to customers while increasing brand awareness.

Branded coffee cups are a way to increase brand awareness or business presence for any coffee shop. How to get a branded coffee cup is essential because many marketing experts agree that branded coffee cups are a connectivity tool or a marketing strategy to compete with competitors. Even though now everything is digital and we need to use digital marketing to boost our market, we still need to run physical marketing to balance promotional steps and adjust costs. A branded coffee cup is a step that many coffee shops do an effective step in raising awareness. Starting from selling some coffee with branded cups, customers will judge the quality of the coffee shop from the cups you use. While customers enjoy their iced coffees, lattes, or teas, they can take their branded cups wherever they want. Branded Coffee Cup as a Powerful Marketing Strategy Right now, there are many trends from coffee shops that use reusable coffee cups as a symbol of their shop's support for environmental friendliness. Providing customers with branded coffee cups and high quality will attract customers to use your coffee cups to use every day. Even if your customers buy coffee elsewhere, they can still use a branded coffee cup with your business logo. Now, how to get a branded coffee cup? There are 3 ways that you can do your marketing strategy and make this step a powerful marketing weapon. Print Branded Coffee Cup With Your Logo Look for references for professional printers with the right price for you to produce branded coffee cups in large quantities. You don't need to invest more by buying industrial-grade screen printing and choosing a trusted vendor who can print your logo according to the cups you want. Although print sheets with a special logo or design require extra costs, this is the first step to boosting your presence and saving money as a physical marketing step. Get a Specialty Vendor If you already have access to printing, you need a special budget to provide you with reusable cups and blank paper with nominal pricing. Test the cups that you will use whether they are reusable and last a long time. If you have tested the quality, you have two initial steps to get a branded coffee cup and a screen printing vendor. Getting blank coffee cups and looking for a screen printing vendor are two steps that must be taken as your first step to getting branded coffee cups. Although it costs a little to get started, in the long run, you will save more money, and physical marketing will run itself by your customers. Contact a Vendor that Performs Everything at Once If you are still confused because you don't have a sufficient marketing budget, you can take steps to get a branded coffee cup by contacting a vendor who can provide your needs in-house. Starts with preparing blank coffee cups or reusable mugs to print your brand with the screen printing method. It is the easiest process that you can do for the first step even though you need a bigger cost. The advantage is that you don't have to look for a different place between cups and printing vendors. You can find a special vendor who can do both jobs at a price that fits your budget. If you want to find coffee shop merchandise with your logo or brand, you can visit BestGift to see what you need to save time and cost. We hope the three steps above can help you with branded coffee cups and elevate your coffee shop even further. Don't hesitate to do physical marketing because each marketing strategy has its advantages.  

Connoisseurs of coffee are increasing every time, while the coffee shops we know are not many in small towns. Coffee shops are a sought-after place all the time in the restaurant industry. In addition to a place to hang out, a coffee shop can also be a place to unwind or seek something new. That's why opening a coffee shop in a small town is an excellent choice with positive returns. Although opening a coffee shop in a small town will be full of challenges, there are still many similarities that can be guessed like opening a coffee shop in cities. If you are unprepared because of many things to consider, you can feel overwhelmed and don't know what to do next. Before you experience difficulties in managing a coffee shop in a small town, check out what is needed before opening your coffee shop. A Solid Business Plan is a Must The foundation of a business is a business plan. If you choose a small town as your base for starting a business, you should look for a unique niche that can attract the town's residents. Feel free to ask neighbors, friends, families, colleagues, or townmates for good ideas if you want to start opening a cafe. Becoming a coffee shop with a certain uniqueness is not easy. Make a business plan that makes your shop have special characters, and no coffee shops can match it. For example, you create a coffee shop with the best view and attractive service or serve a coffee menu with an authentic taste. Ensure your plan can stand out for the difference between your coffee shop and others. Be a Coffee Expert Learn the world of coffee with all kinds of diversity and new possibilities. The more you know about coffee, the more attractive you will be. Starting a business must master its niche starting from basic knowledge to the fun facts about the niche. Learn from the varieties of coffee beans, knowing the origin of each coffee bean, the benefits of coffee, roasting techniques, or brewing techniques. If you have mastered some basic things, you can be creative by making your coffee menu. Find the Ideal Location Opening a coffee shop requires an ideal location. Ensure your coffee shop is in a strategic place, near the center of the town. If many people can easily find a coffee shop with easy access, then potential customers don't need to spend a long time commuting. The more comfortable and strategic your coffee shop is, the higher the chance that customers will want to visit your place. Promote Your Coffee Shop Before opening a cafe, ensure you do proper promotion and marketing. Small towns have an easier way to promote the shop quicker than big cities. Use social media marketing to spread the word. People in town will easily spread information that there is a new place to hang out with comfort and delicious food. You can start promotions by giving discounts for early visitors, giving a free breakfast, or coffee shop merchandise until you have a customer base. Conclusion Bring all the efforts if you start opening a coffee shop. Every place of business has its struggles and many obstacles that must be passed. If you can go through it positively, then you can advance the coffee shop and become a signature in your town. With the right strategy, excellent coffee menu, great coffee shop merchandise, and a spirit of optimism, you can move on to create the coffee shop of your dreams.

The main thought of every cafe owner is how to make customers happy. Hiring the best staff, designing the cafe space, coffee shop menu items, and a comfortable environment need to adapt to business needs and show the best for customers. If your coffee shop can't satisfy customers, or there are no customers who want to come back to enjoy your dishes, then your business should be re-examined what went wrong. Simply, you need to get customer satisfaction to grow loyalty and successfully increase revenue because many new customers come. The more new customers, the more diverse the possible orders they want. Although some loyal customers are loyal to a shot of espresso, other customers may want a specific type of latte or iced coffee with other beverages. That's why coffee shop menu ideas must align with what your customers want. If you currently still have a limited coffee shop menu, there's no need to rush to take steps to add a menu without any research. Ensure your customers request new menus as suggestions, and you can prepare them according to expectations. Adding a menu must include inventory management, how your staff can prepare beverages, and customer satisfaction with the new menu. Determining a balanced coffee menu can be challenging for a new coffee shop. To deal with this problem, we prepared 10 coffee shop menu items that every cafe must have. Espresso Every coffee shop will have espresso as the main coffee café menu. It's a basic yet crucial beverage in every cafe, why? Because espresso shots are the most popular drinks and essential for coffee connoisseurs who want to feel a kick up with the right acidity. Espresso is the heart of the coffee shop. Try looking for commercial-grade equipment to produce espresso quickly in minutes, and it will be worth it to cut the queue time. Remember to buy some great quality coffee beans for the widest range of espresso you offer. Iced Coffee Customers also want cold brew despite hot brew these days. Besides being simple, iced coffee has its freshness yet is delicious. How to make iced coffee is not difficult, because it only requires simple equipment and basic skills from your staff. Iced coffee is a must-have one of the coffee shop menu ideas. You can add variations to make your iced coffee have a distinctive taste. Don't forget to give your signature name as a sign that you can create a unique taste of iced coffee which is common in many cafes. Latte Next is the menu that appears because of the espresso. You can't mention espresso without talking about the latte. Latte is one of the most popular coffee drinks and the best-selling choice that are always on the coffee shop menu suggestions. Same with espresso, you can use commercial-grade equipment by creating unique recipes to make the latte you offer its uniqueness to your customers. Donuts Coffee alone is not enough to start a sunny morning. With a coffee taste and a fairly high acidity, the right snack is a little bit sugary snack. It's the right time for donuts on one of the coffee café menus. You don't have to provide donuts with many flavors, because a simple donut with powdered sugar is enough to accompany every cup of coffee. The fewer flavors of donuts you offer, the less it will cost to make them, and you ensure to balance the production costs if you want to make them in large quantities. Croissant NExt popular snacks are croissants that become pleasant when served with coffee. Buttery pastry offers a signature flavor and texture that you can't find in other snacks. That's why croissants can be the main choice besides coffee for breakfast for customers. But making croissants requires baking skills from your staff. You also have to have the appropriate equipment for that. The investment will be worth it because croissants are a popular snack in many circles. Bagels While waiting for the coffee queue, which is like a train, customers can choose what snacks match their coffee of choice. What will emerge from the coffee cafe menu suggestions? Bagels are an interesting one. Bagels are a portion of popular street food in the U.S. and become a perfect match when combined with espresso or latte. If you don't have the skills to produce bagels, you can take them from third-party vendors to get fresh bagels every morning. Cupcakes Sometimes customers don't want breakfast with too many carbohydrates or calories. They just want a little snack that can fill their stomach without being full. Cupcakes are one of the coffee shop menu ideas that can be served with various toppings. You can put some cupcakes on display to see how enthusiastic the customers are, and how many cupcakes are sold each day. Don't produce too much, produce it as if it's enough to save costs and see demand. Macarons The sweet snack that is the target of the coffee shop menu is macarons. It's a colorful little snack that can attract customers from all walks of life as a companion to their coffee of choice. Macarons are light yet sugary snack that is very popular as much as a cupcake to satisfy the tongue after drinking acidic coffee. Make macarons with three main flavors to see the interest of customers. If the three main flavors can attract a lot of customers, then you can ask customers what flavors they want on the menu. Breakfast pizza Pizza can be a breakfast choice with toppings, such as sausages, bacon, eggs, and cheese as the main menu in addition to morning coffee. You don't need to serve a lot of slices, just serve a mini pizza and cut it into 4 according to the bite size. Breakfast Sandwich Customers also want a breakfast menu that has a little vegetables in it. Sandwiches are a great choice because you can combine them with bacon, eggs, and vegetarian-friendly options. One sandwich can be the right choice while drinking coffee and ready to go through the day. Overall, some of these coffee shop menu items can add to your options about what menu is best to give to your customers. Whatever menu you display, ensure each menu has a taste that gets customer satisfaction and gets positive feedback. Put sugary snacks and breakfast menus near the coffee shop merchandise, so your customers can choose the right menu while they wait for the coffee queue to come to their table.

Customers have started to fill your store, waiting for their drinks while watching their phones, talking to their friends, or waiting in line to get the beverages they want. Sometimes you will find a unique customer who wants to spend their time checking out any cafe's merchandise instead of watching their phone for their waiting time. If you already have that opportunity and you still haven't thought about selling coffee shop merchandise, it's a lost business opportunity. Try to calculate how much time it takes to make coffee per customer and how many people are willing to queue to get your beverages. Those minutes can be used by loyal customers to check your coffee shop merchandise and buy it. But don't worry, we are here to give you 5 tips on selling coffee shop merchandise and creating new money-making potential. Why Selling Coffee Merchandise Is Important? Selling merchandise is essential for your business because it can open a bigger opportunity to increase revenue and increase your brand value. Your business doesn't just stop at the products you sell or how good your service is to customers. You can also add all the internal factors that will affect your brand, including offering stunning merchandise to your customers. While thinking about the coffee shop merchandise ideas that will bring to the store, we will give you tips when you're ready to sell merchandise in your coffee shop. 5 Tips to Sell Coffee Merchandise Sometimes owners think the number of visitors who are willing to queue for their products has become the main revenue, and there is no need to add other potential revenue. But it's not true at all. The tips that we will provide can be new thoughts for you on how to start selling coffee shop merchandise. Business Logo on the Merchandise The logo of your business must be able to give an aesthetic impression of the merchandise you are going to sell. A cafe logo will show what customers see and think about your brand. If your logo fits with the merchandise your customer chooses, it will take a while before it goes viral through social media like Facebook, Instagram, or TikTok. Ensure the logo looks catchy and resembles well with the products you are about to offer. Understand Your Target Market Take a look and notice how your coffee shop gets customers. Are the customers who come mostly students? office workers? or a couple who wants to spend their evening in your cafe? You can data all customers and take the largest percentage to choose what merchandise you will sell. For example, if there are more couples, you can make a couple of T-shirts or mugs with different but matching colors. Or if more visitors are workers or employees, you choose stationary with a pleasing logo that they can use in the office. Before deciding what merchandise you choose or adding new merchandise, try to ask yourself what items would you like to see or buy if you were in a coffee shop. Having that mindset will open up new thinking for any merchandise that you have the potential to sell. Make A Demand You need to make the impression that the merchandise you make is a limited edition. If you can create demand, customers will think twice if they don't take the coffee shop merchandise they see. But if you put too much merchandise on display, customers will think you will always sell it, and they can buy it whenever they want, and they won't buy it. Give a price tag or a special design for the limited edition coffee merchandise, or make merchandise according to design request or shape from your customers. The better your merchandise design, the higher the customer's interest to see and buy one or two items. Right Spot for Selling Merchandise Find the best place to put coffee shop merchandise, such as upfront by the register, put a special shelf near the cashier, or a special brochure by offering some of the merchandise you have. Products that are often chosen by coffee shop owners are decals, stickers, flat pouches and bookmarks are some items that are suitable to be placed near the register. When customers want to pay for their orders, there is a high chance that they will add some small items at a reasonable price. If several customers per day buy some of your small merchandise, imagine how much additional revenue you get. You can offer beverages with bonus merchandise to increase the interest of your customers. Fresh Item Then And Now Don't leave merchandise that has been on display for a long time, but no one is interested in staying on the shelf. Track what coffee shop merchandise is selling fast and items that are more hesitant for customers to buy. Always stock hot items, and delay some items that don't sell too fast. Make a room for new and fresh items. You can put a special paper or book about what customers request about what merchandise they want. If you already have loyal customers, it's not hard to want to know what your customers want. They also don't hesitate to want to know more about the coffee shop where they have been hanging out all this time. Selling Merchandise is a Step to Increase Branding and Earn More Revenue Let's recap the coffee shop merchandise ideas that can provide any benefits for your business. It will increase brand awareness, elevate the ambiance, and increase revenue potential. If you can choose merchandise properly and know how to sell it, you will get huge steps for the progress of your business. The choice of merchandise such as mugs, hats, and stickers is a huge success because it can be used by your customers and add brand awareness to their acquaintances. The more merchandise that is needed and what the customer wants, the happier they'll be. Please remember, you are selling merchandise not only focusing on your profits but giving something remarkable to your loyal customers. Interested in finding the right place to provide merchandise? Get the Best Gift to create unique coffee shop merchandise for your business.

In this modern age, people need to be physically fit to increase their stamina and health daily. It's the reason why the majority of people join a club or gym to exercise regularly. While spending time at the gym or club, they like to wear fitness merchandise to increase motivation and desire to exercise. That's why the opportunity to sell gym merchandise has many benefits and is a unique way to boost your business. What can be sold as gym merchandise? Is there much to sell? You can start with anything anyone who wants to work out in the gym needs, and the opportunities are endless! Offer your members to buy whatever they need that can benefit your business, your brand, and your bottom line. Reasons to Sell Gym Merchandise Do you think selling gym merchandise has little chance for your business? Let's dive deeper into what the potential benefits are: Boost the Gym’s Revenue Any kind of sales will bring in more revenue. If you think about margins, you can use a 100% mark-up to ensure a healthy profit on every merchandise you sell. If the item is hard to sell, you can think about lowering the price to clear out the inventory faster. Besides club revenue running well, you need a consistent flow of cash and funds to expand your business. The fitness merch can be the main solution for additional income besides membership fees. First, you have to find out what your members want. Offer items with several price tags, find out which point sells are selling the most, and start from there to develop a strategy for the future. Focus on volume, and don't start with expensive apparel. Think about it this way, if you can sell one of the merch with a large volume and make the most money, then you can sell the item regularly instead of having to sell one item at a large price but will run out in a long time. If you want to attract your members to buy gym merchandise, you can create a special package, such as paying for a membership to get certain merch with terms and conditions. Besides, you can benefit from merch, and you can get regular revenue. Brand Recognition For Your Gym Did you know that selling merch not only increases revenue but also increases brand recognition? Let's think it this way, if you can make T-shirts, water bottles, or fitness needs with your brand name, you can also promote your gym's name. Think of a FREE advertisement that you can get from merch that is used regularly by your members outside the gym. For example, when your members run in the morning and bring a water bottle with your brand name, many people will see that name and add potential new customers. This method is also used by many brands to grow their customer bases, such as by giving out free T-shirts or other useful items. You can provide free merch for an annual membership or special packages while increasing the trust of members to stay loyal to your gym. Add Value to Your Service Selling fitness merchandise is the same as adding to your value to train people to stay fit at all times. People join the gym to train their bodies to be fitter, but they need more enthusiasm to keep it routine. Members will appreciate it if their gym becomes a shopping center for their fitness needs. In addition to increasing your revenue, members also find it helpful because in the same place they can buy the merchandise they need without having to go all the way to other places. The more complete the selection of gym merchandise that you offer, the more your credibility will be as a professional trainer and a quality gym. Now you know some reasons why gym merchandise is important to increase the revenue potential of a gym or club. How do you get started? How to Start Selling Gym Merchandise Let's take a few steps below before you start selling gym merchandise: Focus on your brand The brand is the key to choosing the right merchandise. Don't sell items that don't align with your brand and what your members associate with the business. See also potential buyers in your gym. If your brand is a professional and prestigious gym, then you can sell higher-quality merch. For example, you sell stainless steel water bottles rather than plastic bottles for fancy and high quality. Or you also provide plastic bottles for members who prefer convenience over others. Don't forget to add your logo or gym name as much as possible to the merchandise you sell. Make the merch subtle and appealing by using the services of a designer to arrange your logo and attract buyers. Choose your products Do a broad market to find out what your brand needs. Start by offering items like branded water bottles, hats, and bags. Some of these items do not require a range of sizes and are unisex, making these items easier to sell and reach all potential customers. If you are still confused about the logo or gym name on the merch, don't be too bothered to think about it. Make a merch with a simple design and have a gym name or logo without having to overthink the looks. Evolve your style from how members provide feedback, while you seek better design references for higher quality merch. Find local suppliers Invest in your community by finding local suppliers for your merchandise needs. Look for some local businesses that sell T-shirts, water bottles, hats, or designers that align with your brand and preferences. In addition to providing benefits to local allies, you can add business relationships with your community and can become partnerships when there are certain events or when you want to do co-branding. Good spot to sell merch Now, you have some of the right merch to sell. The next step is to set up for the right place. The gym's front desk is a great place because it's where people get in and out of the gym when they want to pay for a membership or other needs. This will come in handy when gym members want to find water bottles, shirts, or other items they forgot to bring and need them right away. Ensure you can prepare some workout items that can be displayed at the entrance. What do members need after a workout? They will pick something to drink or eat. Attractive set-up display for cold drinks and healthy snacks near the exit. Are You Ready to Sell Gym Merchandise? Let's recap what you can get if you start selling gym merchandise. First, you can get new opportunities to increase your revenue. Next, you can increase brand awareness, and add value and loyalty to your members. Are you ready to sell merch under your logo or gym name? Get some unique quality merch from BESTGIFT starts from low investment and unlimited opportunity.

Workshop is important to get a new knowledge, increase your network, for personal development, become a professional, and minimize risk at work. Workshop is a meeting where some people discuss about particular topics. It is usually held by many people like management because they need to train their employees to be the best or get to their top performance. If you are a manager or a director that struggle with low skill employee or need to train your employees to get the company's target. Therefore, this is one of the solutions, especially during this pandemic era. Why workshop is important? First, let’s see why this is important! Networking Workers or employees from different divisions can see each other during this event. So, they will get to know each other, which is good to increase synergy for company. While for workers, they can promote their side business or side income to each other. Increasing the performance of employees The goal is to train employees. After discuss intensively, there is chance that employees are more critical, smarter, and have a better communication skill. The requirement is employees and workers are serious to this event. Inspiring employees or workers If you are a leader. You can show your leadership and presentation skill to employees or workers. As a leader and top management, you should act as an inspiration to employees, because if you are successful in doing this during the workshop. There is a chance that your employee is getting inspired and being loyal to you. Personal development Both employer and employee will have personal development. Because they get a new point of view, meet new friends, and sometimes, they meet their life partner (future husband or future wife). Lower the risk You can lower the risk of your business. Because you train your employee to minimize their mistakes at work. What to prepare for a workshop Secondly, we should know what to prepare because preparation is everything! Topic First, you must know the topic to be presented to workers and employees. The topic is the first important step before everything else. Joiners or Audiences Second, after you know what the topic is, you must know your audience or joiner, because it must be related to their work since this workshop is for workers and employees. Size Third, if you have known your target, you need to calculate how many people that will join the workshop. In the other words, you should know how big is the size of the workshop. Time Fourth, you need to know what time is the best to hold the workshop. Because the audiences are workers. During weekend or Friday are the best time to hold such event. Material Fifth, what is the material of the workshop? Also, please vary the material based on its level. In the important material presentations, the audience must discuss more. Place Sixth, because of this era. Therefore, you should search for an outdoor place for workshop to lower the risk both for workers and speakers. Speakers Seventh, who need to go as a speaker? Top management is a good idea. If they don’t want to be the speaker, you can invite speakers from outside of the company. Activities Eighth, what will speakers and audiences do during the workshop? The activity is not just a speaker speaks during a presentation to the audience. There are many activities like focus group discussion, rest, and game-like quizzes. Event Gift At last, don’t forget to thank employees and workers for joining the workshop by giving them an event gift to remember. Because if this event is held on weekend, they sacrifice their time to rest and gather with their family. Summary The workshop is important during this era because employers and management need to train workers or employees, while workers or employees need to be trained. The workshop is beneficial both for employer and employee because both of them will get personal development, new network, and new knowledge which is the most expensive benefit of the workshop. You need to prepare many things for the workshop, so the event would reach its goal. So, don’t make a fast preparation because there are many preparations to prepare! The last preparation of the workshop is memorable gifts. Don’t forget both employer and employee sacrifice their weekend. Instead of taking a rest or quality time with their family, they develop their skills! If you are searching for event gift or promotional gifts, you can search for high-quality gifts here. We sell a cute mug, high-quality pen, colorful pencil case, etc.! Don’t forget to buy our cool gifts, to give your employees and workers a gift to remember!