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Seminars or webinars are something that companies need to hold or participate in to introduce their products and services to a wider range. With you at the seminar, the audience can learn about the services or products that are your main topic. Preparing a successful corporate events seminar is a major requirement so that everything we want to convey is delivered properly without any cracks or misses. Whether it's your first seminar or your tens, planning is always necessary. Before we go into some tips when you are leading a seminar, we also need to know what are the elements in the seminar, and what is the main purpose of the seminar. Let's get into it. What are the elements of corporate events seminar? Everyone agrees that seminars are an influential way of conveying your message to a group of audience. The combination of presentations and interactive hosts can grab the audience's attention and deliver the messages clearly. There are several essential elements that must be present in a seminar presentation, so that you can be interesting, convey something interactively, and the presentation will run smoothly. Content organization The foundation of leading a successful corporate events seminar is educating various people with different backgrounds and understanding levels. That's why using complex conventions and technical jargons is something that is most avoided, and you should focus on creating content that is reader friendly. For that, you have to do a topic selection by studying the type of audience that you will explain, summarize the information you want to convey in a logical manner until every point is visible, and do research for various details to be applied in the presentation by providing facts and numbers. Slide Designing For Presentation Speaking in front of a crowd without using a presentation will look stiff and not everyone wants to listen to such a model seminar. Plan a successful seminar by using slide designing like PowerPoint, because the combination of images, text and videos can attract the attention of the audience. Ensure the color and text is synchronized, don't have too many pictures or text, balance it with graphics or tables. The duration of each slide should not be too long, and not too fast, so that everyone has the same understanding as the normal delivery time. Presenter is the Key to Make a Difference Even if you have prepared a presentation without error, you need to have a way to handle technical hindrances when you forget your line. Keep calm and confident, keep an eye on these things : Do a lot of research, and rehearse it more than once before presentation, maintain eye contact with the audience, have a comfortable body language. Don't forget to lighten up the situation by giving a few funny quotes, or take queries from the audience over time until the disruption is corrected. What is the main purpose of corporate events seminar? The main purpose of seminars is to enable the audience to improve their understanding and knowledge of a topic led by staff by engaging with key issues. Business people can make seminars a promotional step or create an effective marketing plan. The seminar will be considered successful if the audience understands what the host is saying, asks about something that is not known, there is interaction and more desire to find out about the topic you are bringing. Seminars will extend your networking opportunities, because after you lead a successful seminar, you can become a point of attention and other meeting professionals who are interested in your topic. It's not easy to prepare for a seminar and be able to reach a point of success. Let's look at some tips to lead you to success in seminars. 5 Tips to Leading a Successful Corporate Events Seminar Discussing a topic alone is not enough to get the audience's attention. Here are 5 steps to reach it. Determine 5 W of your Seminar The first W (WHY) is clarifying the objective. Does your topic aim to educate the clients? Generate new clients? Or build a business relationship? You must prepare the answers to this question clearly because it has a big impact on your effective seminar. The second W (WHAT) is the topic. Choose an innovative, educational, and well-researched topic. Choose a topic that is light and not too complex to align the understanding level. The third W (WHO) is the target audience. After your topic is selected, ensure your topic is in accordance with the target audience. Identify your persona according to your audience. If the seminar is attended by CEOs, HR Directors, educators, small businesses, or others, you must adjust to the audience and use appropriate language. Comfortable speaking is a must to provide general information without any gaps between the presenter and the audience. The fourth W (WHEN) is the time slot. Identify the time period, don't exceed the allotted time. Allocate the time to convey your topic and objectives, ensure you have enough time for Q & A, and provide corporation gifts or souvenirs for brand awareness and appreciation to the audience. The fifth W (WHERE) is the location. Choosing a location that suits your target audience. Choose a location that can generate new clients centrally located to your client base, with a conducive atmosphere and suitable for seminars. Put a rough budget Even though you have prepared a profit goal in mind, prepare a rough budget for the expenses without sacrificing profit. Fill in the unknown budget for research needs, find the right location for the seminar, and buy souvenirs in large quantities as a sign of appreciation for the audience. Select a proper date Select two dates, the first is the optimal date to make sure attendees are more than you expected, and they have free time so you can deliver topics according to your wishes. The second date for backup if something happens. Research location, speakers, and vendors After you are sure to do a webinar or seminar, you need to research everything you have to say, starting from the ideal geographic location, how many people will come to the seminar, ask the venue whether it provides WiFi with a stable connection, choose speakers who can serve as backers up you when the presentation starts, review your contract and ask anything before signing. Start promotion Promote your webinars or corporate events seminars to establish your brand and build a broader audience. Use email and social media to promote your event. If it's necessary, make promo videos to attract the attention of more people. Don't forget to prepare corporate gifts, souvenirs, or anything that can attract people to attend your seminar or webinar.

A creative, freelancer, college student, or remote worker can work and study wherever they want. You certainly know that just working at home will easily get bored and need a new atmosphere. Having a special space to work every day with a different atmosphere will help us to stay productive and keep getting inspired. Luckily we are in Hong Kong, because there are many work friendly cafes that are comfortable and spacious to work and study from. We have several top lists for work-friendly and study-friendly coffee shops in Hong Kong, which could be standard cafes or co-working spaces. These places have everything you need, from strong wifi, delicious food, comfortable places, and high quality coffee. Before discussing it all, let's learn why many people choose to work from a cafe instead of their home. Does working in a café increase productivity? Not everyone has the same focus key when working or studying. Even though at home there is a great possibility for calm and concentration, a working environment that never changes can cause boredom and does not bring up new ideas when we need them. Working away from the usual place is one way to boost our productivity while at the same time taking a break from the patterns we usually have. The human brain loves something new and exciting stuff. Our brain releases the 'feel good' hormone or dopanie which can be obtained when we eat our favorite foods and beverages, see a change of scene, or do something new in a new place. A coffee shop or cafe may not be much different from a normal work environment, but there are activities from other people, new sights in scenery, smells, and sounds that we feel can make us stay happy and always motivated. Some people can get productivity while working in work friendly cafes because the environment has been set specifically for people who want to relax and work. Choosing coffee shops or cafes for workplaces can increase productivity as long as the place is qualified and according to personal desires. Different people's productivity levels, as well as their needs. If the place they choose feels right, then productivity will certainly increase. Why do people work better in coffee shops? Coffee shops or work friendly cafes allow you to change the environment. When we are in a new environment, it will bring new stimulation and bring up many new ideas. The medium of ambient noise in an average coffee shop is 70 decibles. This figure will influence productivity, where the workplace has 50 decibles because it is too quiet, and a place that is too crowded has 85 decibles because it is too loud and difficult to concentrate. Changing place from time to time will satisfy our brain to seek for novelty. The dopamine can be filled when we always see new places, favorite foods and drinks, and see what other people are doing to inspire us to work more and be more creative. Coffee shops will provide a fresh environment, creative people are in one place, new sounds, and lower distractions than at home or in the office. Our brains can also create new mechanisms or new pathways to complete work or study tasks. The best work friendly coffee shops in Hong Kong Elephant Grounds (G/F Hollywood Centre, 233 Hollywood Road, Sheung Wan, +852 3580 0554, info@elephantgrounds.com) It's one of the Hong Kong favorite places for work with our long opening for workers who want to start work early or go late. Elephant Grounds has five locations, providing indoor and outdoor seating. A diverse menu and a wide selection of coffee will suit your meal times, from breakfast to dinner. You can choose to order coffee plus sweet and savory snacks in between. Don't worry about the wifi quality, because they have a reliable wifi connection even on workdays. Staring Over Espresso (G/F, 17 Old Bailey Street, Central, Hong Kong, +852 9242 5433, startingoverespresso.com) The founder of Starong Over Espresso, Jeffie Cheung is a coffee fanatic who has been in the coffee industry for over a decade. She established this coffee shop with positive vibes and provides an ambiance to get the work done. Staring Over Espresso is not only work friendly cafes, but also has an expansive drinks menu, as well as cold bowls and hot food. You can take the quiet mornings here to study or work. The Work Project (15/F Soundwill Plaza II, Midtown, 1-29 Tang Lung Street, Causeway Bay, Hong Kong, +852 3896 1000, midtown@theworkproject.com) It's a co-working space with day passes, full-time memberships, part-time work desks, as well as private office spaces for rent. Here you can see some items suitable for company souvenirs on display near the table. The table setting and work environment are perfect for a meeting room with a large space. The Work Project focuses on creating a comfortable co-working space with freshly brewed and ground coffee. A suitable place for workers who need a quiet and cozy place for seminars or meetings. Holly Brown (Hong Kong Island Location, G/F, 22 Stanley Street, Central, Hong Kong, +852 2869 9008, info@hollybrowncoffee.com) Holly Brown is one of the top work friendly cafes because of their outstanding coffee, gelato and sweet treats. In their website, they state the Holly Brown baristas are the World Barista Champions who have participated in many competitions. The cafe has soft drinks, teas, juices and milkshakes if you want to choose something other than coffee. Don't forget the comfort food like pizza and burgers available here. The cozy place to work with laptops and strong wifi is one of the mainstays at this work cafe. Pacific Coffee (Ap Lei Chai Location, Horizon Plaza, Tequila Kola, 1/F, Horizon Plaza, 2 Lee Wing Street, Ap Lei Chau, + 852 3417 3118) Pacific Coffee has many chains in Hong Kong across almost every district. Remote workers and freelancers like to work at this cafe because there are lots of power outlets and strong wifi. The big food menu is also a mainstay because there are many choices of food and drinks to choose from, so workers will never be bored to make it a regular workplace. If you are a coffee lover and want the right place to work in peace and relaxation, Pacific Coffee is the solution.

Customers have started to fill your store, waiting for their drinks while watching their phones, talking to their friends, or waiting in line to get the beverages they want. Sometimes you will find a unique customer who wants to spend their time checking out any cafe's merchandise instead of watching their phone for their waiting time. If you already have that opportunity and you still haven't thought about selling coffee shop merchandise, it's a lost business opportunity. Try to calculate how much time it takes to make coffee per customer and how many people are willing to queue to get your beverages. Those minutes can be used by loyal customers to check your coffee shop merchandise and buy it. But don't worry, we are here to give you 5 tips on selling coffee shop merchandise and creating new money-making potential. Why Selling Coffee Merchandise Is Important? Selling merchandise is essential for your business because it can open a bigger opportunity to increase revenue and increase your brand value. Your business doesn't just stop at the products you sell or how good your service is to customers. You can also add all the internal factors that will affect your brand, including offering stunning merchandise to your customers. While thinking about the coffee shop merchandise ideas that will bring to the store, we will give you tips when you're ready to sell merchandise in your coffee shop. 5 Tips to Sell Coffee Merchandise Sometimes owners think the number of visitors who are willing to queue for their products has become the main revenue, and there is no need to add other potential revenue. But it's not true at all. The tips that we will provide can be new thoughts for you on how to start selling coffee shop merchandise. Business Logo on the Merchandise The logo of your business must be able to give an aesthetic impression of the merchandise you are going to sell. A cafe logo will show what customers see and think about your brand. If your logo fits with the merchandise your customer chooses, it will take a while before it goes viral through social media like Facebook, Instagram, or TikTok. Ensure the logo looks catchy and resembles well with the products you are about to offer. Understand Your Target Market Take a look and notice how your coffee shop gets customers. Are the customers who come mostly students? office workers? or a couple who wants to spend their evening in your cafe? You can data all customers and take the largest percentage to choose what merchandise you will sell. For example, if there are more couples, you can make a couple of T-shirts or mugs with different but matching colors. Or if more visitors are workers or employees, you choose stationary with a pleasing logo that they can use in the office. Before deciding what merchandise you choose or adding new merchandise, try to ask yourself what items would you like to see or buy if you were in a coffee shop. Having that mindset will open up new thinking for any merchandise that you have the potential to sell. Make A Demand You need to make the impression that the merchandise you make is a limited edition. If you can create demand, customers will think twice if they don't take the coffee shop merchandise they see. But if you put too much merchandise on display, customers will think you will always sell it, and they can buy it whenever they want, and they won't buy it. Give a price tag or a special design for the limited edition coffee merchandise, or make merchandise according to design request or shape from your customers. The better your merchandise design, the higher the customer's interest to see and buy one or two items. Right Spot for Selling Merchandise Find the best place to put coffee shop merchandise, such as upfront by the register, put a special shelf near the cashier, or a special brochure by offering some of the merchandise you have. Products that are often chosen by coffee shop owners are decals, stickers, flat pouches and bookmarks are some items that are suitable to be placed near the register. When customers want to pay for their orders, there is a high chance that they will add some small items at a reasonable price. If several customers per day buy some of your small merchandise, imagine how much additional revenue you get. You can offer beverages with bonus merchandise to increase the interest of your customers. Fresh Item Then And Now Don't leave merchandise that has been on display for a long time, but no one is interested in staying on the shelf. Track what coffee shop merchandise is selling fast and items that are more hesitant for customers to buy. Always stock hot items, and delay some items that don't sell too fast. Make a room for new and fresh items. You can put a special paper or book about what customers request about what merchandise they want. If you already have loyal customers, it's not hard to want to know what your customers want. They also don't hesitate to want to know more about the coffee shop where they have been hanging out all this time. Selling Merchandise is a Step to Increase Branding and Earn More Revenue Let's recap the coffee shop merchandise ideas that can provide any benefits for your business. It will increase brand awareness, elevate the ambiance, and increase revenue potential. If you can choose merchandise properly and know how to sell it, you will get huge steps for the progress of your business. The choice of merchandise such as mugs, hats, and stickers is a huge success because it can be used by your customers and add brand awareness to their acquaintances. The more merchandise that is needed and what the customer wants, the happier they'll be. Please remember, you are selling merchandise not only focusing on your profits but giving something remarkable to your loyal customers. Interested in finding the right place to provide merchandise? Get the Best Gift to create unique coffee shop merchandise for your business.

In this modern age, people need to be physically fit to increase their stamina and health daily. It's the reason why the majority of people join a club or gym to exercise regularly. While spending time at the gym or club, they like to wear fitness merchandise to increase motivation and desire to exercise. That's why the opportunity to sell gym merchandise has many benefits and is a unique way to boost your business. What can be sold as gym merchandise? Is there much to sell? You can start with anything anyone who wants to work out in the gym needs, and the opportunities are endless! Offer your members to buy whatever they need that can benefit your business, your brand, and your bottom line. Reasons to Sell Gym Merchandise Do you think selling gym merchandise has little chance for your business? Let's dive deeper into what the potential benefits are: Boost the Gym’s Revenue Any kind of sales will bring in more revenue. If you think about margins, you can use a 100% mark-up to ensure a healthy profit on every merchandise you sell. If the item is hard to sell, you can think about lowering the price to clear out the inventory faster. Besides club revenue running well, you need a consistent flow of cash and funds to expand your business. The fitness merch can be the main solution for additional income besides membership fees. First, you have to find out what your members want. Offer items with several price tags, find out which point sells are selling the most, and start from there to develop a strategy for the future. Focus on volume, and don't start with expensive apparel. Think about it this way, if you can sell one of the merch with a large volume and make the most money, then you can sell the item regularly instead of having to sell one item at a large price but will run out in a long time. If you want to attract your members to buy gym merchandise, you can create a special package, such as paying for a membership to get certain merch with terms and conditions. Besides, you can benefit from merch, and you can get regular revenue. Brand Recognition For Your Gym Did you know that selling merch not only increases revenue but also increases brand recognition? Let's think it this way, if you can make T-shirts, water bottles, or fitness needs with your brand name, you can also promote your gym's name. Think of a FREE advertisement that you can get from merch that is used regularly by your members outside the gym. For example, when your members run in the morning and bring a water bottle with your brand name, many people will see that name and add potential new customers. This method is also used by many brands to grow their customer bases, such as by giving out free T-shirts or other useful items. You can provide free merch for an annual membership or special packages while increasing the trust of members to stay loyal to your gym. Add Value to Your Service Selling fitness merchandise is the same as adding to your value to train people to stay fit at all times. People join the gym to train their bodies to be fitter, but they need more enthusiasm to keep it routine. Members will appreciate it if their gym becomes a shopping center for their fitness needs. In addition to increasing your revenue, members also find it helpful because in the same place they can buy the merchandise they need without having to go all the way to other places. The more complete the selection of gym merchandise that you offer, the more your credibility will be as a professional trainer and a quality gym. Now you know some reasons why gym merchandise is important to increase the revenue potential of a gym or club. How do you get started? How to Start Selling Gym Merchandise Let's take a few steps below before you start selling gym merchandise: Focus on your brand The brand is the key to choosing the right merchandise. Don't sell items that don't align with your brand and what your members associate with the business. See also potential buyers in your gym. If your brand is a professional and prestigious gym, then you can sell higher-quality merch. For example, you sell stainless steel water bottles rather than plastic bottles for fancy and high quality. Or you also provide plastic bottles for members who prefer convenience over others. Don't forget to add your logo or gym name as much as possible to the merchandise you sell. Make the merch subtle and appealing by using the services of a designer to arrange your logo and attract buyers. Choose your products Do a broad market to find out what your brand needs. Start by offering items like branded water bottles, hats, and bags. Some of these items do not require a range of sizes and are unisex, making these items easier to sell and reach all potential customers. If you are still confused about the logo or gym name on the merch, don't be too bothered to think about it. Make a merch with a simple design and have a gym name or logo without having to overthink the looks. Evolve your style from how members provide feedback, while you seek better design references for higher quality merch. Find local suppliers Invest in your community by finding local suppliers for your merchandise needs. Look for some local businesses that sell T-shirts, water bottles, hats, or designers that align with your brand and preferences. In addition to providing benefits to local allies, you can add business relationships with your community and can become partnerships when there are certain events or when you want to do co-branding. Good spot to sell merch Now, you have some of the right merch to sell. The next step is to set up for the right place. The gym's front desk is a great place because it's where people get in and out of the gym when they want to pay for a membership or other needs. This will come in handy when gym members want to find water bottles, shirts, or other items they forgot to bring and need them right away. Ensure you can prepare some workout items that can be displayed at the entrance. What do members need after a workout? They will pick something to drink or eat. Attractive set-up display for cold drinks and healthy snacks near the exit. Are You Ready to Sell Gym Merchandise? Let's recap what you can get if you start selling gym merchandise. First, you can get new opportunities to increase your revenue. Next, you can increase brand awareness, and add value and loyalty to your members. Are you ready to sell merch under your logo or gym name? Get some unique quality merch from BESTGIFT starts from low investment and unlimited opportunity.