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A company can get rapid development if it has a solid strategy in business and has strong engagement with employees. One way to increase engagement with employees is by employee recognition. Companies by recognizing the team members will enjoy better productivity, lower turnover, increased employee morale and loyalty. But it's not easy to find the right employee recognition. You must get a better understanding about how to recognize employees and some employee recognition ideas to maintain a successful corporate recognition. What Is Employee Recognition? Employee recognition is acknowledging the employee's accomplishments and hard work in each individual or team within the organization. It's all about creating an emotional connection with every employee while supporting the employee's work which can have a positive impact on the company's values. Looking for a way for employee recognition is like art, because it's not as easy as giving someone a gift card. You have to understand how to make employees feel respected, valued and loved. The creative employee recognition ideas will help you to make employees feel cherished. What are the 4 types of recognition? There are 4 types of recognition techniques, which are public, private, milestones, and team. Public recognition is praising an employee's hard work in front of coworkers and everyone pays attention. This can include recognition during events like conferences, meetings, social media posts, or company updates. Private recognition acknowledging employee's performance and personal complementing. You can do this with a conversation, hadwritten note, or email. Think of personalized sentences so that every employee feels appreciated for their hard work. Milestone recognition is seeing employee performance based on their respective fields, such as marketing which can be closed over 100 sales to remind employees who are dedicated in their fields. Lastly, team recognition will honor an entire team who has completed a project or positive work. Team recognition will see success in terms of collaboration, and show how valuable they are as a team. 12 best employee recognition ideas in 2023 Employee recognition is not only as simple as saying "thank you" to employees, but something more meaningful. A good company culture is recognizing employee's hard work delivered with thoughtful employee engagement ideas to boost employee morale. Spot a bonus and give a reward Teams or individuals who meet a goal are entitled to receive rewards from the company in accordance with the work they have completed. Starting from words of praise, then the company spots a bonus and gives the appropriate prizes. Spot bonuses can be a way to encourage teamwork or individual improvement to complete work flawlessly. The spot bonus can be in the form of points or small prizes prepared by the office, ranging from gifts of small value to large-value useful items. Employee requests Employees feel cared for when they can say what they want when employees reach a milestone. Let the staff decide the reward, and deliberation on what milestones are commensurate with the employee's request. Once employees establish a standard for reward, they have more passion for achieving what they want, and feel valued whatever they do. Wellness programs Employee wellbeing is important to ensure employees stay healthy and focused. Investing in employee's health can be an effective part of the recognition strategy. Choose trusted corporate wellness tools and services in locations around your office, and do a workout with employees once a week or once a month depending on the package provided. Fun office activities Simple things can raise the mood and morale of employees. You can think about pre-meeting icebreakers, office parties, or a special time to take a break together ahead of the weekend and let the team socialize while drinking tea or coffee together. Doing something fun with coworkers will bond the team and give them time to get to know each other outside of work. Outdoor adventure Choose a special date by looking at the project schedule or any deadlines, try not to interfere with employee performance. Bring employees for outdoor adventures and let them experience the day with the cobor for permanent memories such as paragliders, learning to surf, or rafting down a wild river. By providing adventurous programs, employees can have time to take a break from work, do something that employees have never done before, and make memorable memories with the team enjoying nature together. Thank you lunches Thank you lunches is a new way to say thank you besides thank you cards. Get the team together to share a meal, say a few words to appreciate the teamwork, and enjoy the art of communal eating. If there are employees working from home, coordinate the time to do virtual lunch time by sending the same menu that employees are currently enjoying at the office to get everyone on the same page. Employee appreciation speech A company wide shout out is one way to recognize employees in front of everyone with heartfelt words and allow time for employees to deliver their speech. Don't forget to encourage other team members to applaud what the employees say. Praising employees in front of coworkers is a special passion for other team members to achieve the same achievements, and respect for their friends who work hard to get the results of their hard work. Recognition gifts Workspace gifts are one of the tokens of appreciation. You can choose to provide stationary, eating or drinking utensils, or devices to make employees' work easier. Every time employees use the recognition gift, they will remember how much you appreciate them. Look for personalized recognition gifts at BestGiftHK with the best quality and a wide selection of products. BestGift HK since 2014 has been making personalized corporation gifts, souvenirs and gifts for office needs with the best quality for promotion or recognition programs. Celebrate milestones Pay close attention when the team did something amazing. Celebrate a victory with the team as a reminder that they have worked hard together to complete big or small milestones. Every work has the right to be acknowledged and every progress must be appreciated. Celebrating with the team can be by doing team building activities, creating small parties, or letting employees decide what they want to do after reaching big or small milestones. Positive feedback Leaders have the opportunity to provide thoughtful positive feedback as employee recognition. Provide clear feedback that is connected to employee's performance. Positive feedback will foster more enthusiasm for employees who are underperforming, and teach consistency for employees who have worked well and achieved certain achievements. Give good advice so that employees can fix what is lacking in their work, without having to use hurtful words so that they still perform well. Employee survey Employee surveys are powerful because every employee has the opportunity to find out how employees like to be recognized. Every employee has a different desire how they want to get praise or be seen for their hard work. The goal is to get multiple options and ideas on how to recognize coworkers and provide new insights about what the office can do for the hard work of its employees. Sometimes there are employees who like it when they are shouted out their accomplishments in front of coworkers, there are also those who prefer to be appreciated personally. An encouraging word A good leader is a leader who gives words of encouragement at the right time. Sometimes every employee has its own problems at work, or things outside of work. The leader's job is to listen to their problems, and provide support in the form of good solutions or suggestions for their problems. Every leader doesn't have to be able to solve employee problems, but by being a good listener and being a positive figure for employees, this can be a powerful employee recognition program. Try to be a leader who can insert encouraging words in everything that is conveyed at any time. Things To Consider Before Buying Custom Trophy  Appreciated and recognized employees have higher opportunities to work at their best performance, and are focused on achieving the company's goals without hesitation. It has become the main task for the company to recognize employee's hard work and provide gifts for them according to what they do. The employee recognition program is an investment to have loyal, passionate and productive employees.

Did you know that the high number of resignations is caused by a bad and not conducive office environment? As an employer, you must have the capacity to build a better workplace so that every employee loves their day, trusts their team, and maintains a good environment. Some employees want a promotion, pay increase, adjustable hours, or a certain location, while others just want to be in a comfortable place to work and get appreciation at work. Considering employee comfort from a good environment and appreciation can be things to advance your business and become a major game changer. Now, we will explain about the culture of appreciation at work in 2023. What is a Culture of Appreciation? Culture of appreciation is a positive culture where employees feel valued for all their hard work and efforts. This is an effective way to get emotional connections between employees and company. Recognizing any employee's contribution becomes more meaningful, and employees can see a bigger picture of what the company wants to achieve. When the culture goes well, employees will know their impact on the business and lead to other positive contributions. Is building culture of appreciation at work necessary? Yes, it's necessary. Culture of appreciation ensures that your employees are more enthusiastic, happier, and become a reference for others to work harder to get appreciation. No matter how big or small the appreciation is, employees will always feel valued and motivated. Employees have their own drive to do better work and align their goals with what the company wants to achieve. Everyone expects any appreciation for their work. Someone will feel uncomfortable if their performance is not considered and always demanded without gifts, compliments, or conversations that lead to their hard work. That's one of the reasons why employees want to resign and find a workplace that values them. Best way to create culture of appreciation in 2023 Now we know how useful a culture of appreciation is for business progress. Employers can boost morale, get employee satisfaction, and improve recruiting efforts. There is much more that can be obtained from good appreciation at work, such as decreasing stress, increasing productivity, increasing employee retention, and decreasing absenteeism. But how do we create this culture? We will discuss below. Acknowleding employee’s milestone When you explain the jobdesk to employees, of course you also explain their milestones for their progress or motivation for them. If you can consistently discuss employee milestones personally, you may sincerely care about the development of employees. You can appreciate it with one-on-one conversations, or explicitly celebrate the milestone moments. Milestone acknowledgments can be a good chance for coworkers to compete to rally with each other. As an employer, you need to think about certification, promotion, or giving bonuses to each employee reaching a certain performance according to the indicators you have created. Celebrate big company achievements Each company has its own goals. If employees can understand where their company is at in terms of its goals, then that can be an invaluable appreciation, because employees can feel they are contributing and feel they are helping to build the company's success. That's why every company achieves a big achievement, it must be celebrated by giving souvenirs, corporation gifts, a day off, or whatever can make employees feel happy and help them return to work with more passion, focus and intensity for the next goal. Celebrate small wins Celebrating big goals can only be done occasionally, because big goals can take a long time, a lot of effort, and also a lot of energy. But there are other options for celebrating small wins. Every big goal is always composed of several steps that must be passed. Before those big wins stack up, you can celebrate more often to enjoy the process so it's more enjoyable for the team. What is meant by small wins? The employer gives appreciation in the daily effort, or discusses what was achieved in one week. Employers can use a point system or give small prizes for infusing the process with more enthusiasm and joy. Getting employee feedback Companies need constant feedback and iteration from employees. Companies that have good feedback with their employees will build ideal experiences and relationships. But in getting employee feedback it must be done regularly and uninterruptedly. Sometimes companies just want to give employees information, without wanting to receive information back from employees. You can utilize tools or review sites to get employee feedback such as new employee surveys, pulse surveys, employee engagement surveys, exit interviews, and stay interviews. Give corporation gifts Giving gifts is perfect culture-building, because you can do it every special moment at the office. Whether you give corporation gifts at work anniversaries, promotions, appreciation days, or holidays, there's no bad timing for giving any gifts to employees. You can make personalized gifts to increase brand awareness, as well as trust in employees, but where is the right place to order them? How To Build Trust In The Workplace BestgiftHK is the best place since 2014 to make personalized corporation gifts such as T-shirts, Tumblrs, mugs, notebooks, and other good quality items. Immediately prepare your design, then choose the best items for your employees. Time reset for employees Employees strive for their jobs by giving their energy, time, and talents to help the company achieve goals. Giving employees time to reset is critical to ensuring their wellness and enthusiasm so they continue to perform at their best. Every employee must have a work-life balance to reset their mental, emotional, and physical. Encourage employees to learn more You can choose between facilitating each employee to attend a seminar or course, or encouraging them to learn something new. Giving employees time to study will break their monotony of their work routine and prevent boredom. There are several types of people who need change or mental stimulation of change, because doing repetitive work will make you bored. Send out thank you notes Saying thank you is something magical, and goes well with employees. A thank you note is perfect for showing you care for employees. By celebrating moments or expressing your gratitude, you are letting employees know that you are always watching over them and acknowledging their hard work.   By showing how much you care for employees, showing gratitude, celebrating any wins, getting employee feedback, and some of the things above, you can raise the enthusiasm of employees to always show their best performance. With a good culture in the company, it can bring other good things in the future.

Every career path advancement is celebration-worthy. If you see your colleague, employee, or your best friend achieve their promotion because of their hard work, you want to celebrate them in a great way. Celebration for someone who gets a promotion at work will be more complete if you give promotion gifts. Because no matter the before or after titles, whoever gets promoted at work deserves to be recognized for their hard work and dedication to their office until they get a professional upgrade. We will provide you with information about promotion gift ideas, until you find the best choice for what gifts are suitable for colleagues, friends, or employees. What to do when someone gets promoted? In some cases, if you hear the news, if someone else has been promoted over you, it might be hard for you. But you must still give a good response to a colleague or supervisor gets promoted with respect and support. Be the good support even though you also want to be in the same position, make your enthusiasm to reach the same position. Same goes way for friends or family if they get promotion at their job. You will be pleased with their achievements, you can provide support by congratulating them, giving best wishes, and promotion gifts when you are invited to their party. What is promotion gift? A promotion gift is a special gift that you give to colleagues, friends, or family members, to congratulate them on getting their promotion at work. The gift is a form of support for them and recognizing them for their hard work. Do you get someone a gift for a promotion? It depends on how close you are to the person receiving the promotion. If you want to give a close friend, best coworker, or family member, you can celebrate the promotion by giving thoughtful promotion gifts that help them be more successful and productive in their new position. But how can you get thoughtful gifts, when there are so many choices of gifts in the online or offline market? We will make it easier for you to choose some of the best gifts for your coworker's promotion. Best promotion gifts to congratulate coworker's success Check out the items below and find the best gifts as a form of your support for people who receive promotions at work, say thank you for their hard work, and best luck for their success. Large desk mat New responsibilities, of course, require a new organized place. Help your promoted coworker with water-resistant, leather desk mat. If coworkers like a simple and elegant look, the large desk mat will be an amazing gift for them. The sliding magnetic cord holder can keep electronic devices close while charging, and with a leather surface layer to make it easier for you to view documents. The soft cover is ideal for writing and storing some office equipment, with simple but super sleek looks. Custom desk nameplate Engraved name plate is suitable for someone who received a promotion at work. You can choose what material to use for the nameplate, it can be acrylic, wood plate, or aluminum plate inlaid with the employee's name. Customize the desk nameplate with a company logo, new title, and a personalized message. Coworkers are not only proud of their achievements, but also proud to display the nameplate on their desk. Sucess crate New promotion is a new step with all the challenges going forward. With so many steps to take in a new career plan, it will be a fantastic idea to provide coworkers of self-development and empowerment. The success crate contains worksheets, affirmations, bestseller books, and other self-help and motivational items adapted to the monthly theme. Self-development gifts are the perfect way to show your support for them, and let them continue to grow. Dual charging pad Nowadays, everyone wants to have a special place for charging multiple devices at once. Sometimes people charge their multiple devices in different locations because only individual cords are available. But with the wireless charging pad, coworkers can charge up to three devices at once, saving both time and space. The dual charging pad comes with a cord for over 4.5 feet long, and you can order customized engraving, giving coworkers a gift that is useful at their office or at home. Home bar kit The bar combo kit is an outstanding promotion gift to celebrate at home with some fancy stuff. The bar kit contains spoon doubles as a muddler, the jigger with incremental marks inside, and mixing and pouring pieces. All the stuff in this kit is durable stainless steel, including the tumblers which can be used to make spill-free shakes. Coworkers will be happy to drink their celebratory cocktails in their whiskey glass. Office themend throw blanket One of the lighthearted gifts for coworkers is an office-themed throw blanket. Coworkers can bring it to work, or place it at home to enjoy a cozy and warm hug while hugging a throw blanket with some office quotes in it. The throw blanket is a unique congratulations gift to show your support. Personalized mug gift Your newly promoted coworker will be proud to have a customized mug with their name, and your best wishes on it. The mug is a high-quality product, and the print will never fade. It makes coworkers proud when they wear their mugs for their drinking time. You can order personalized items at BestGift HK, as a pioneer for corporation gifts and souvenirs for people around the world. BestGiftHK is the best place to make personalized mugs for your coworker, because you can choose the design you want, as well as the color of the mug you choose. Customized promotion socks It will be some fun if you provide custom promotion socks with coworker's photos on it. You can choose whether you put photos of several employees at the socks or only photos of someone who got a promotion. The socks will bring lots of joy. Socks are made from the good quality, best for any sizes you choose for men or women. Giving something fun and unique will cause laughter and joy at the office, but it's a clever gift to give. Wooden docking station The wooden docking station is a stable and comfortable surface for placing all items such as keys, phone, pen, charger, and watch. The compact size makes it easy to take anywhere coworkers go. You can order a wooden docking station with the coworker's name or initials. The wooden dock looks elegant and is suitable for placing on a work desk. Briefcase messenger bag The briefcase messenger bag is crafted from quality materials, and pleasing to the eye to put everything a coworker needs to go to the office. The briefcase has two shades of vintage leather to choose from, and makes an outstanding promotion gift for employees. You can ask to customize it with your name, company logo, or picture laser engraved on the bag to add a personalized touch. Standing desk convertor Your coworker has worked hard to get their promotion. Now, you can give the best gift by thinking about their physical health with this stand/sit converting work station. The desk convertor allows coworkers to sit or stand to optimize posture and productivity at work. There are several sizes you can choose from, and the desk is capable of holding at least 33 pounds of stuff. Traveler’s kit Everyone who has shown their hard work for the office deserves to get the best in their leisure time. Bring them joy by giving them a traveler's kit that contains high-end items for them to use on their next holiday trip. Choose several items according to the coworker's personality, and make them feel like a boss and very important in the office. Best Tips How To Be A Good Manager That's all about gift ideas from BestGift HK. If you have chosen your best gift, don't forget to add a personalized touch by ordering it at BestGiftHK. Make your promotion gift more meaningful with a personalized touch on it.

Whatever the achievements or the expectations, graduation is something that needs to be celebrated because it is an important milestone in a person's life. As the closest person to someone who is going through graduation, you need to give thoughtful gifts as a way to show that you are proud of their achievements, and recognize their hard work to the point of graduating. But choosing thoughtful gifts is never easy, that's why you need graduation gift ideas. This article will discuss a lot about graduation gifts. Starting from frequently asked questions about graduation gifts and some examples. Do friends give graduation gifts? Yes, friends can give graduation gifts when they come to graduation parties. The closer their relationship with the graduate, the greater the chance for the graduate to get a gift. Giving a gift is a nice gesture, but it's not a must. If you decide to give a gift, consider something useful and meaningful for the recipient. Do graduates give other graduation gifts? Usually graduates don't give gifts to each other, but it's acceptable if friends who celebrate graduation together give gifts to us. Graduates focus more on the celebration because that is their moment. As fellow people celebrating, it's not a must for them to exchange gifts, and it all depends on themselves whether they want to give to friends who are graduating on the same day, or on another day. How do you respond to graduation gifts? If you are the recipient of a gift when you graduate, you need to express your gratitude to those who have generously given gifts. Don't forget to say thank you personally to the person giving the gift, because they have taken the time and set aside money for those of you who are celebrating your success at graduation. You can do the same thing when your friend's graduation the other day, while choosing meaningful gifts from several graduation gift ideas. Is it normal to get graduation gifts? Yes, it's normal to get graduation gifts from our family and close friends. We more often see someone receiving graduation gifts in college, but it is not uncommon to see several people receiving graduation gifts in high school. Graduation gifts usually come with best wishes for us who will continue the next chapter of our life. Don't forget to thank and express your gratitude to anyone who sent you a gift. Is it normal to give graduation gifts? You are not obligated to give gifts, but you can do it. If you don't send gifts to those closest to you at graduation, a card or note about congratulations and your best wishes to them is always appreciated. There's nothing wrong with giving graduation gifts to our closest friends or family members. That gifts can motivate them to be ready to do anything for their future. Is it rude to not give a graduation gift? No, it's not rude. You're not obligated to give a gift when someone graduates, but you can choose to give it because you want to. Even if you are invited to a graduation party, it's not required to bring any gifts, but any cards or notes about your best wishes and congratulations will be appreciated. There are several deciding factors that determine whether we bring a present or not, such as how close you are with the graduate, how many parties you have to attend, and how large the party will be. Should you get your girlfriend a graduation gift? Graduation is one of the special occasions on a person's life, and you as a boyfriend can give meaningful graduation gifts to commemorate the few years of her hard work until she graduates. Your gifts can make her day more special because you show her how proud you are. You should choose the best graduation gift ideas and celebrate the graduation with a surprise. Should you get your partner a graduation gift? Yes, because your partner managed to get a degree after several years of hard work. You, as the best partner, must also give an appropriate graduation gift to show your pride in your partner's achievements. You can choose a graduation gift that can represent your partner. Any meaningful and thoughtful gift is a must for our partners. What is an example of thank you for graduation gift? If you are the recipient of a gift at graduation, you can say thank you to the sender. You can call them, talk at the graduation party, or meet them another day. We will give an example of how you can say thank you when you receive a graduation gift. "Thank you so much for taking the time to congratulate and give gifts to me at my graduation day. I am so grateful about the grateful wishes, and attending at my graduation party. Your outstanding gifts are something meaningful to me, and are forever treasure in my life.” "Thank you so much for attending to my graduation party and for the generous gift you gave me. I know you are busy, but you can still make time to attend my graduation event, so I am grateful with your presence and I will use this gift or save it as best I can." "Your graduation gift means a lot to me, and I will not waste the things you gave and hope they will be useful for me in the future. Hope your wishes come true, and I will try my best to achieve them." What is good gift for graduation? A good gift for graduation is something unique, useful and memorable for the recipient. If you want to give a gift with a special impression, then you can give personalized items. BestGiftHK is one of the best places for you when you choose personalized items. You can choose between mugs, bags, T-shirts, or whatever can be customized to be personalized with the best quality goods. BestGift HK has been a pioneer in providing graduation gift ideas and providing the best quality gifts for customers around the world. What is the best graduation gift for a girlfriend? Try to give the best for your girlfriend and give a special and impressive gift. You can choose a gift according to your personality or your girlfriend's interests. We will provide some examples of graduation gifts that are suitable for your girlfriend. Custom photo graduation puzzle Choose one of the best photos you took with your girlfriend after graduation. Printed jigsaw puzzles on demand are vibrantly colored and printed edge-to-edge puzzle pieces, and the puzzles have a coating protection to ensure the drawings are not cracked, fade, or peel. You can choose a variety of sizes, and the result of the puzzle is outstanding to become a memorable gift. Personalized graduation mug Mug is an object that can be used every day. The nice mug is made of ceramic, with a strong handle. The mug will be a special gift when you put a custom name and photo of your girlfriend in the middle of the mug. Don't forget to give best wishes or a quote on the back of the mug, as an encouragement for your girlfriend to go to their next chapter of life. Personalized graduation doll 2023 Girfriends will be happy when they are given their favorite doll. Teddy bears are one of the best choices because they are cute, and almost all girls like them. Choose a teddy bear with high-quality materials, so it's easy to clean. Make the teddy bear a personalized item with the name and year of your girlfriend's graduation, as a reminder that the doll is special for your girlfriend when they graduate. The complete body care collection Body care is everything for girlfriend after graduation. You can upgrade their everyday routine with soap bars, body oil, oil cleansers, and nourishing lotions for the beauty and freshness of their bodies. Loyal girlfriends will be happy if their girlfriends care about their body care, because that's a sign that their boyfriend cares about them, even the slightest thing. What is the most common graduation gift? The most common graduation gifts are flowers, stationery, cash, gift cards and cakes. Even though all of these gifts are acceptable, there is nothing wrong if you choose a gift that is a little more personal, creative, or sentimental for a college graduation gift. New grands may not know what they need in the future, and it's hard to make them happy.  But if you choose the right graduation gift ideas, your gift will be unforgettable. We will provide some examples of uncommon and unique gifts that you can give at graduation. Personalized graduation plaque This gift is a combination of personalization and inspiration to celebrate someone's achievements. The acrylic plaque is available with a stand, making it ready-to-display and flexible as a present. You can write graduate's name, graduation year, and best wishes. The plaque is a meaningful and can be a commemoration of their accomplishments throughout the years. Steeless metal keychain The steeless metal keychain is a combination of personalization, strength and courage to become a meaningful keepake. The keychain is the right size to hold in the palm of your hand, and is a useful object to place in room keys, car keys or other keys. The keychain is made of durable steel for long-lasting use, the lightweight and elegant design is perfect to take anywhere as a keychain. Wooden sign The wooden sign is one of the remarkable graduation gifts that can be filled with powerful words, adding enthusiasm for graduates to believe in their dreams and their abilities. The wooden sign can be chosen according to the size you want for the ideal size to be displayed in any room. The high-quality wood guarantees its durability and endurance, making it a good keepake from graduation day. Welcome to adulthood package Graduation is the beginning of something new. Remind your closest friend or family member who is currently graduating to stay on top of their game by providing nice suits, self care products, or some books that can provide new knowledge for them and according to their expertise. What is the purpose of graduation gift? The purpose of giving gifts at graduation is to celebrate the graduate's accomplishments after several years of completing their studies, as well as to help them transition to a new chapter of their life. The best wishes and congratulations can be an inspirational message for them, while giving them new enthusiasm for whatever they are going to do in the future, and wishes for further successful achievements. Why are graduation gifts important? Graduation gifts are important because they are a way to recognize the hard work of graduates, inspiration to keep going, and showing confidence for whatever will be faced afterwards. Everyone who receives the gift will feel that they are cared for by those closest to them, and feel happy about their achievements after several years of struggling to get a degree. Why do people give graduation gifts? People give graduation gifts to keep the special bond with the graduates, as an encouragement for the graduates before they struggle in their next activities, and as a reminder that they have struggled to reach graduation with their best efforts. The closer you are to graduates, the more you feel you have to give the best for them. You are proud of their achievements as well as provide encouragement for any steps they will take in the future. Things To Consider Before Buying Custom Trophy  Graduation gift is important for anyone who is graduating. They will feel more energized, grateful, and ready to face the next challenge in their life. That's all examples and some frequently asked questions about graduation gifts. If you want to get the best graduation gifts, you can check the BestGiftHK website to get the best quality personalized gifts. Give meaningful, useful, and tough gifts for those closest to you, and get all of them from BestGift HK.